Free Logos Your Customers Will Notice

Just because you’re looking for free logos doesn’t mean they can’t be original. However, it should be noted that conformity also helps. That might sound like a contradiction, but it’s not. In essence, it’s two individual principals (originality and conformity) working together as one.

For example, if you look at a Pepsi or a Coca-Cola logo chances are you’ll recognize the logo, even without the name. They both have world recognition and each one is original…but they both have something in common too.

Color In Your Free Logos Matter

Pepsi and Coca-Cola use two, or all three, of the main colors of advertising - red, white and/or blue. You can still have free logos that customers will notice by using the ‘three colors of advertising’. In fact, most national and even local companies do it.  Find that a bit unbelievable? Then take this test:  Next time you travel home look at real estate signs.

With the exception of Century 21 (who uses brown and gold) most real estate companies use some combination of ‘the three colors’. It’s not because realtors have a deep love of red, white and blue. It’s because these colors stand out among the other colors that surround the world.

If you’re picking a logo you need to take color into account. Colors that are vibrant in free logos will always make customers notice you. Softer hues like yellow, for example, blend too easily with the surroundings.

Making the Most of Your Free Logo – Say It With Style (AKA Fonts)

When people pick logos one of the first things many try is a fancy looking script - something with lots of loops and dips in the lettering. If you run a catering hall or a restaurant that’s a bit upscale this type of font might be for you. However, if you’re running a day care center, it doesn’t quite fit.

So make your free logos stand out more by picking a font that conveys your services properly and the right colors that call attention to your design.