Picking free logos can be a very long process if you’re not quite sure what you need. But if you have an idea of what makes a great logo the process can go more smoothly and be less time consuming.

Keep in mind that picking the right design for you business is imperative because it does end up costing you money down the road. You will eventually incur costs when you get into creating products such as letterhead, business cards, etc. If you pick the wrong logos they can end up costing you more money to do new promotional materials. So with any free logos you pick, consider it a critical move, and investment, toward your overall success. You’ll be saving money and time.

Factors to Consider in Selection

Here are main factors that you should consider with selection of free logos:

• Color

  - Make sure people can see it by using bold colors. It also helps if that color is somehow connected to your business. For example, a pool installer might use blue, the color of water.

• Size

  - How does it look in various sizes? Can you blow it up for a billboard while still having it look great on something as small as a pen barrel?

• Font

  - As with color, the font you pick should match your business. The reason is people will associate how your name looks with what you do.

• Originality

  - Free logos needs to capture customer attention. If it stands out from the crowd it helps establish a ‘brand’, which in turn builds customer confidence in your business. You also don’t want anything that looks too much like your competition.

These are just a few ideas to get you started. Check out other articles or books on design before you start your hunt for free logos. You’ll find doing a little homework in advance can actually save you time in the end.

Here are some examples on how the University of Arizona manages their logo identity.