How to Spot a Great Business Card Design

Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When you design your own business card, you want it to give potential clients that same […]

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Social Media Goals for the New Year

Laptops, tablets, smartphones, iPods, gaming consoles, TVs, and wearable tech— all of these devices come with the ability to connect to the internet. In fact, over half of all United States residents have an online presence or go online regularly. Many of these users glean a substantial portion of their news and information from online […]

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7 New Year's Resolutions for Your Small Business

As the New Year rolls in, many people are making resolutions— promises to live a healthier lifestyle, lose a certain number of pounds, follow a clean diet, travel somewhere new, or achieve a career goal. The New Year is a great time to start thinking about some fresh goals for your small business as well. […]

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3 Reasons Every Website Needs a Logo

3 Reasons Every Website Needs a Professional Logo

Have you ever thought that your business needed a new logo, but the task seems to always fall to the bottom of the priority list? It is difficult to determine the worth of a logo, but many people will agree that a high-quality logo is essential for every company. If your website doesn’t have a […]

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Tips for Choosing a Qualified Logo Maker

Did you know that a professional logo can have a direct impact on the success of your company? When customers interact with your business, the branding and style of the information will influence whether they decide to make a purchase. If you are working on building out your list of customers, you need to start […]

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3 Things Every Logo Should Have

Whether you are starting a new business, or rebranding an existing company, one vital aspect you need to carefully consider is your logo. This image will be included on everything that has to do with your business (website, business cards, marketing materials, social media websites, packaging, etc), so it needs to be a perfect representation […]

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Beginner’s Guide to Search Engine Optimization

Search Engine Optimization, or SEO, is the art of improving your website’s ranking on search engines. Ranking high in the results on search engines like Google is hugely important for your business. Around a third of all clicks on Google’s organic (i.e., not sponsored) results go to the top result. Around two thirds go to […]

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[Infographic] How to Combine Fonts in Logo Design

When creating a logo, every detail matters. You have to choose not only colors, fonts, and symbols that accurately portray your brand, but you also need to make sure it’s all readable, recognizable, and looks good together. When choosing a font, there are lots of different options. Depending on your business and the message you […]

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The Benefits of Branded Office Supplies

Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive, and do not target the right individuals. A great marketing tool is the distribution of branded […]

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Preparing for Small Business Saturday

Small Business Saturday, November 26, is a can’t-miss marketing and sales opportunity for your business. It was originally started in 2010 by American Express, as a way of encouraging people around the country to shop at small, local businesses between Black Friday and Cyber Monday. Here is how to prepare for it. Start Preparing Now: […]

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