Author: Amber Ooley
The Most Popular Free Business Directories
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is to add your business to local online directories. Local listing sites can be thought of […]
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Should You Design a New Logo or Edit Your Existing Logo?
Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. […]
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Why Are Local Business Listings Important?
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones who seem to be doing so well these days. One way business owners are getting […]
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How to Successfully Rebrand Your Business
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]
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The Top 10 Business Listings Your Company Should Be On
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier (and more affordable) way to boost awareness for your business, and that is through local […]
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The Best (And Most Affordable) Ways to Promote Your Website
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites are the perfect opportunity to showcase what products and services you offer, as well as […]
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8 Best Promotional Products for the Holidays
Trying to think outside the box when it comes to generating some holiday revenue this year? Promotional products are a great option for businesses both large and small who want to expand their brand awareness and generate interest in a new product or service. Are Promotional Items A Good Fit For You? An estimated eight […]
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How to make your website look festive for the holidays
The holiday season is here and whatever website you visit these days, they all seem to have figured out the holiday-themed design. They have beautiful images of snowflakes and wrapped packages; bright reds, golds, and greens peppered throughout their site, and catchy calls to action that go along with the spirit of the season. You’ve […]
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How To Spend The Rest Of Your Marketing Budget
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter of your annual spend left. You’ve suddenly been tasked with spending the rest of the […]
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How to Create Your Own Logo
A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As a small business owner, you might think you lack the time or experience to create […]
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