woman on her cell phone holding shopping bags

Customer Retention Strategy: How to Win Repeat Business

Getting repeat business from new customers is beneficial to everyone involved. Customers are able to enjoy friendly, reliable service from a familiar business. You earn a reputation for pleasing your customers and steady profit that requires a much smaller investment than a first-time sale. Consumers place a high value on a great shopping experience, and […]

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You Have a Business Logo, Now What? 7 Ways to Get Customers

Every small business owner dreams of inventing a perfect marketing plan that can attract new customers like a magnet. But customer acquisition isn’t a one-time hurdle you can check off your to-do list. It takes patience, flexibility, and nonstop research to find creative ways to reach new audiences. Creating a focused brand strategy is the […]

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colored pencils and blank white paper

Branding to Win: Why Crowdsourcing Your Business Logo Is a Risky Gamble

Not all things should be crowdsourced. At first glance, a logo design contest might seem like a good way to get a wide range of concepts at little cost. Put the word out about your brand. Set up a few guidelines. Let a group of eager designers compete for the best bid. Take your pick […]

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laptop, phone, pens and notepad on a desk

Back to School, Back to Business: How to Organize Your Workspace and Boost Productivity

Having an organized workspace is one goal you’ll always be chasing. It’s human nature to start off with a plan and then watch your carefully designed system turn to chaos as more tasks pile up on your desk. Fortunately, you can reorder your work environment to get rid of distractions and clear the way for […]

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Responsive Logo Design | Creating Logos for the Small Screen

Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they’re actually seeing you has continued to shrink. Smaller screens call for new strategies when it comes to getting your message to the masses — and one of those new strategies is to have […]

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Young woman holding a blank business card

Business Card Design Tips: How to Design a Logo for Your Business Cards

Even with our lives going digital, business cards are still a viable way to exchange information. They are small, handy, inexpensive to make and you can still use them when there s no internet connection. With cards being an inexpensive tool for networking, it means you can get as creative as you like. Business cards […]

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young African American woman at her desk

Should You Use a Tagline In Your Logo?

Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over until you present information in a way that matters to your customers. Why is this […]

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Mac desktop computer with a logo design software on the screen

8 Logo Design Mistakes to Avoid at All Costs

With the reach and influence of the internet, there are more people watching your brand than ever. A unique and memorable logo is what sets your company apart–and it’s important that you convey your message clearly. Even though logo design is crucial for taking your business to the next level, it isn’t always easy to […]

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close-up image of a Purple Heart

Ways to Get Your Small Business Involved in Purple Heart Day

Veterans Day and Memorial Day aren’t the only national holidays dedicated to honoring troops. August 7 is a time to show appreciation for fallen and wounded servicepeople who have made sacrifices for our freedom.  This lesser-known event is called Purple Heart Day, and you can salute servicepeople in your area by using your business to […]

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man on ladder sketching out branding ideas

10 Reasons Why a Small Business Logo Is Important

We all know the Nike logo, but did you know that its well-recognized swoosh cost just $35? Or that the first logo of Twitter cost just $15? Think about all the most recognizable brands. Now visualize their logos. It’s easy, right? That’s because logos go way back to the start of the marketing era. Consider Apple […]

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