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How to Use Social Media for Small Business: 9 Simple Tips

Does thinking about social media marketing give you a headache? Building a loyal online community around your business is a demanding process. And while there are countless ways to get started, taking the first few steps is overwhelming. Every question leads to another question, such as: Which social media platforms are right for your business? […]

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Win Over Customers With These 7 Website Copywriting Tips

When you’re trying to craft great copy for your business website, remember one thing. All relationships begin with words. “Hello.” “Good morning.” “What’s your name?” “What do you do?” “How can I help you?” Words have the power to create connections where they didn’t exist before. And when you say something of value, people have […]

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What Is SEO and Why Is It Valuable?

How do you put an invisible business on the map? That’s the hurdle every business owner faces after creating a website. A website doesn’t have much value or presence until it attracts visitors. You can design a beautiful site and update it every day, but none of that matters if you can’t answer “yes” to […]

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What is Pay Per Click Advertisement, and Should You Be Using It?

New to online marketing? All it takes is a shrinking budget to make you wonder if there’s a fast, efficient way to get website traffic. Marketing is always a gamble, but some strategies offer a higher rate of results. Pay-per-click ads are one option for small businesses that want to boost visibility and measure marketing […]

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10 Original Thanksgiving Marketing Ideas for Small Businesses

If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and family. Yet, shoppers go into rush mode as they scour stores and websites for the […]

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7 Simple Tips for When and How to Use Facebook Ads

Are you curious about the benefits of Facebook advertising? Wondering if a social media platform is the right place to invest your marketing budget? Consider one simple fact. In 2017, Facebook’s monthly traffic grew to 2 billion active users. It’s a pretty safe bet that this huge audience includes a large portion of your target […]

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What’s the Difference Between Internet Marketing and Digital Marketing?

Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business goals. So, what is “digital marketing” all about? First, let’s look at marketing as a […]

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11 Bewitching Ideas for Promoting Your Business Around Halloween

Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time to put a fun, creative spin on your promotions. Not so sure this spooky holiday […]

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SEO Basics: What Are Keywords, and Why Are They Important?

When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your site get noticed. What is search engine optimization? So, what are keywords, and why do […]

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Designing a Restaurant Logo? Include These 10 Elements

Imagine trying a burger at 10 different restaurants. None of the establishments have any names, signs, or identifying symbols on their food. Could you still tell the burgers apart? Would you be able to remember what you liked or disliked about each restaurant? Making great food is only one part of having a successful restaurant. […]

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