Graphic designer working on computer

6 Types of Graphic Design (and the Best Examples of Each)

What comes to mind when you hear the words graphic design? From brochures and flyers to magazines and newspapers to social media campaigns and websites, graphic design is everywhere. And thanks to modern-day technology, almost anyone can become a graphic designer if they have an internet connection. Even the smartphone in your pocket is a […]

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marketing-local

How To Achieve Small Business Saturday Success

In a few short weeks, business owners around the country will take part in a local shopping frenzy. Here’s what you need to know to bring in sales and make it a success. What: Small Business Saturday is an annual event founded by American Express. Businesses open their doors to eager customers who want to shop […]

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Mac desktop computer with a logo design software on the screen

Logo Design Trends We’ll See in 2020

Staying up to date on design trends is important to keep your logo effective, impactful, and relevant. As 2019 comes to a close, we’re thinking about logo design trends of 2020. Better yet, the new year is a perfect opportunity for you to evaluate your current logo and determine whether it’s working for or against […]

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graphic designer resizing a logo

What Size Should a Logo Be? Standard Logo Sizes for Websites, Social Media & More

Your business’s logo has a huge impact on the way your brand is perceived. Not only is your logo a major identifier of your business, but it can make you seem more or less professional and influence the success of your business for years…or at least until you finally go for that redesign. Today, creating […]

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"brand" embossed on paper

7 Essential Tips for Better Brand Consistency

Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to potential customers, they may have a hard time understanding what you’re all about and why […]

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A logo designer's computer workstation.

What Is a Vector Image and Why You Need One for Your Next Design Project

You’ve been working hard gathering inspiration and other materials for your next design project, so don’t let a blunder like choosing the wrong file format or tool stop you in your tracks before you’ve even started. When it comes to design, file types matter, and the right one can mean the difference between a logo […]

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keynote speaker at conference event

A Comprehensive Guide to Event Branding

Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The key to hosting a powerful event is Event Branding. Think of your event as your brand […]

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How to create a gradient logo

How to Make a Gradient Logo Design

Colors have a unique way of attracting everyone’s attention. In the offset of the 20th century when computers had started controlling how a man works, the web designers of this time used to expand their color scheme by adding unique elements into their website. In the 21st century, web designers now use gradients to create bold statements. […]

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designer choosing a logo design

How to Make a Logo for Social Media

Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and share their favorite posts to stay connected with their friends. With so much potential for […]

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abstract logo with transparent background

How to Make a Logo Transparent (Without Photoshop)

There are a variety of ways you can bring your brand to life and make the greatest visual impact. Whether you’re crafting marketing collateral, designing your storefront, or simply creating custom business cards, your logo will be used in a number of ways. To help ensure your logo looks clean and professional regardless of where […]

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