SEO Basics: What Are Keywords, and Why Are They Important?

When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your site get noticed. What is search engine optimization? So, what are keywords, and why do […]

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How to Start a Successful Blog for Your Business

Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and ramp up sales. And then, nothing happens. Globally, bloggers write an estimated 2 million posts […]

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DIY SEO: Tips to Increase Your Search Engine Rankings

Statistics show that 93% of online experiences begin with a search engine and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google search page? Search Engine Optimization (SEO) helps search engines find sites. If you aren’t using […]

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How to Respond to Negative Yelp Reviews (Without Being a Jerk)

According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research out there. The point being, there’s no shortage of evidence that online reviews impact buying […]

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How to Make a Website from Scratch: What You Need to Know

Whether you’ve just started a new business venture or have been in operation for several years, you need a website. Those who aren’t particularly tech-savvy may think that building a website from scratch requires an extensive knowledge of coding. But the fact is, just about anyone can build a website thanks to the many tools […]

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6 Fundamental Marketing Channels to Grow Your Business

Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off […]

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8 Simple Tips For Promoting Your Business at a Local Event

The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on big events to build momentum. Your community is the best source of local marketing ideas […]

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What Makes a Good Website? These 4 Crucial Design Elements

20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and not having a website means few people will take your business seriously. It’s no longer good enough to just have a bare-bones site for your customers to visit—it has to speak for […]

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How to Choose a Domain Name for Your Business

Imagine how many customers you would lose if you had a strange business address. Let’s say the words are hard to spell. The format doesn’t make sense. And there’s random numbers and symbols in weird places. Few people would waste time trying to find your location. In fact, they’d move on to the next business […]

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Local Marketing: 6 Ways to Promote Your Business in Your Community

Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets put on the back burner for a lot of reasons. You don’t have a huge […]

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