man in business attire with tool belt

How to Prepare for a Trade Show (The Smart Way)

Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One answer is trade shows. What is a trade show? A trade show is an exhibition where […]

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How to Spot a Great Business Card Design

How to Spot a Great Business Card Design

Have you ever picked up a business card and been instantly impressed? Something about the card’s shape, design, color, or font attracted you. You saved the card, and perhaps you contacted the person to buy their products or services. When you design your own business card, you want it to give potential clients that same […]

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two men shaking hands

Making New Business Connections – Your Guide to Attending Business Events

Industry events are a great way make lots of high-value connections in a small amount of time. These events give you the opportunity to network with people in your industry, which is a great chance to meet potential customers, business connections, and vendors. In addition to meeting new people, these events are a great place […]

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smiling woman holding business card

So You Ordered Business Cards…Now What?

Business cards are critical for small business owners. They show that you are prepared and professional, and help you stay top of mind and make a good first impression. However, many people order business cards and don’t know what to do with them. Don’t let your business cards collect dust in a box on your […]

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consulting business card example

Business Cards: Why They’re Still Critical for Small Business Owners

In the digital age, much of the interaction that happens between a business and it’s potential customers happens online. There are many ways to reach out and make connections online, Facebook, Twitter, LinkedIn to name a few, however, these sites have not replaced the importance of business cards for small business owners.  Having professional business […]

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person handing out business card

Creative Business Card Ideas: How to Stand Out Instead of Getting Thrown Out

As a small business owner, having a business card with all of your information to give out is critical. It’s the best way to exchange contact info with any connections you make. However, it is also the first impression of your brand. Making your card into something creative and usable adds value, which makes it […]

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custom mugs, pens, and vinyl banner

3 Easy Customer Appreciation Tips

As a little experiment, think about how far your business has come in the last twelve months. Your business’s growth comes from all of your supportive customers and partners, and your dedicated employees. They deserve a thank you! Showing your customers your appreciation is easy. Sure, it may cost a little extra for you right […]

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woman wearing branded apron with custom tote bag and banner

Using Mise-En-Place to Run Your Business

The French culinary technique of mise-en-place, or literally “put in place,” is taught in kitchens and culinary schools around the world as a way for chefs to keep quality and efficiency at its highest. Students learn to focus their minds only on what they need at that moment and to remove distractions from their workstations. […]

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man wearing custom t-shirt

How to Pull Off a Guerilla Marketing Campaign

Guerilla marketing involves unconventional marketing strategies usually executed in the streets or in other uncommon spots on a smallebudget. Stickers, chalk on the sidewalks, and motion ads (among countless others) are some staples of guerilla marketing. The expertise and effectiveness, though, come from originality. Every business is different, and every business has different uses for […]

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Brand Personality

5 Ways to Create a Strong Brand Personality

This is a guest post from our friend Alexandra Hosey from New Era Lending. Your brand is the face of your company–and building a strong brand personality takes time, dedication, and a critical assessment of your mission. Using these 5 tips, you can make sure your brand represents your business and reaches your audience. 1. Ask yourself […]

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