updating a logo design

Updating Your Logo Design: What Elements Should You Change?

You know that your logo design is in desperate need of an update. But you also know that updating to a more modern logo could cost you some of your brand recognition — and potentially even business. The truth is that it can feel almost impossible to create a logo that resonates with today’s market without alienating your long-term […]

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illustration of branding questionnaire

The Essential Questions Logo Designers Should Include On a Branding Questionnaire

Thinking about building a new branding questionnaire? Did you know that 77% of marketing leaders say that branding is critical to their growth? Unfortunately, most small business owners couldn’t define the word “brand” much less come up with a strategy for one. It’s left to you, the designer, to hold their hands and lead them to an […]

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two business women shaking hands

Dynamic Logos: When and How to Use Them

People in the business world know better than anyone that a great logo is essential for building a company’s brand identity. However, dynamic logos can afford business owners even more opportunity. These eye-catching dynamic logos allow business owners the chance to explore different variations in color, presentation, and shape while retaining the visual cues that […]

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open road with "start" displayed on pavement

What is a Logo? Everything You Need to Know

Whether you’re starting a business, a brand, a website, or some other type of public entity, you would be wise to create a logo. Logos offer a number of advantages and work terrifically as marketing devices. But, what is a logo, exactly? What does a logo include and what purpose does it really serve? Below, […]

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Game of Thrones house sigils

Game of Thrones Logos: An Analysis of Each Major Houses’ Sigil

We’re less than a month away from the final season of Game of Thrones and while we’re already mourning the fact that we will no longer be able to stare at John Snow’s luscious flowing locks, we are excited to finally get some closure. But before we get carried away with fan theories and final-season […]

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Women owned business logo designs

National Women’s History Month: The Top Women-Owned Businesses & Their Logo Designs

We’re partway through Women’s History Week (first full week of March) and International Women’s Day (March 8th) is coming up in a few days. So, in honor of all the entrepreneurial women out there, we want to showcase some of the best logo designs from women-owned businesses. But first, let’s quickly discuss what all the […]

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logo designer working on a logo

How Much Should A Logo Designer Cost?

A logo is an essential aspect of your business’ identity. It’s the first impression customers have of your business. As such, it’s important to carve out a budget for a business logo so that your business comes off as professional and trustworthy. How you acquire the logo design is up to you, but know that […]

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professional designer creating a logo

What Does A Logo Designer Do?

Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a temporary contract. Most professional designers have an undergraduate degree in graphic design and may also […]

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progression of Zara's logo designs

Zara Revealed A New Logo – And We Actually Like It

January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new logo design reveal came from Zara, a global fashion retailer — and contrary to what […]

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man in business attire with tool belt

How Do I Fix A Bad Logo Design?

As business owners, we all have this vision of making our own company logo from scratch using Adobe Indesign. In reality, what we end up with is a logo design that looks as if it was created in Microsoft Paint and resembles something you drew when you were twelve. Let’s face it, we’re not all […]

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