Category: Logo Design
Branding to Win: Why Crowdsourcing Your Business Logo Is a Risky Gamble
Not all things should be crowdsourced. At first glance, a logo design contest might seem like a good way to get a wide range of concepts at little cost. Put the word out about your brand. Set up a few guidelines. Let a group of eager designers compete for the best bid. Take your pick […]
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Responsive Logo Design | Creating Logos for the Small Screen
Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they’re actually seeing you has continued to shrink. Smaller screens call for new strategies when it comes to getting your message to the masses — and one of those new strategies is to have […]
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Should You Use a Tagline In Your Logo?
Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over until you present information in a way that matters to your customers. Why is this […]
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With the reach and influence of the internet, there are more people watching your brand than ever. A unique and memorable logo is what sets your company apart–and it’s important that you convey your message clearly. Even though logo design is crucial for taking your business to the next level, it isn’t always easy to […]
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10 Reasons Why a Small Business Logo Is Important
We all know the Nike logo, but did you know that its well-recognized swoosh cost just $35? Or that the first logo of Twitter cost just $15? Think about all the most recognizable brands. Now visualize their logos. It’s easy, right? That’s because logos go way back to the start of the marketing era. Consider Apple […]
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DIY Logo or DIFM Logo: How to Decide
When to Go With a DIY Logo Maker or Hire a Professional Logo Designer How often do you look at a business’ logo and think, “That’s so simple! I bet I could create something this easy.” Unfortunately, you’re overlooking one massive factor. Simple logos look easy when they’re already finished. What you don’t see is […]
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How to Know When You’re Ready to Rebrand Your Small Business
When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows, the more you realize your brand doesn’t fully capture the value you provide. Just like […]
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15 of the Most Notable Logo Redesigns of 2017
Companies have various reasons for retiring a logo and going back to the drawing board. Sometimes, an old logo no longer reflects the values of a brand that has steadily evolved over the years. At other times, industry changes force brands to rethink how they fit into the market. Not all logos can stay relevant […]
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7 Tips to Create a Delicious Coffee Shop Logo Design
Few beverages are more contentious than coffee. People are passionate about how they like their beans brewed. And strong opinions about coffee translate into loyalty to brands and businesses. In most cities and towns, customers have a variety of great places to buy coffee. It takes impressive branding to get people to break from routine […]
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How to Create a Logo Online: Helpful Tips, Tools & Tricks
Poor execution is the enemy of great logo design. A logo appears on all your marketing assets, and it should embody the pride behind your brand. Logos with distorted shapes, stretched-out text, and pixelated colors don’t capture the good qualities of your business. If you want your finished logo to wow customers, it’s crucial to […]
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