How to Brand Your Business (Without Breaking the Bank)

Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel to your sales pitch. Branding is the sum of everything you do and the experience […]

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Boosting Our Brand: How & Why We Updated Our Logo Design

Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and test new haircuts. So it makes sense that a business brand needs some occasional updates, […]

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How to Name Your Business: 4 Foolproof Tips to Follow

Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product choices. So, picking the right name will simplify many of your business decisions down the […]

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What Is Brand Identity and Why Does It Matter? [Definitions]

Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and values. Chances are, you even buy the same brands over and over again. You trust […]

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The 5 Elements You Need to Build a Strong Brand

In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to Ashley Friedlein, President of Econsultancy, a brand is “the sum total of how someone perceives a […]

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7 Ways to Use Custom Logo T-Shirts to Promote Your Business

Whether you just launched your small business or you’ve been running it for a while, you probably recognize the need to promote and market your products and services. Promotional strategies provide an opportunity for you to interact with your customers. They also encourage customers to take action, whether that action be to make a purchase, […]

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The Benefits of Branded Office Supplies

Small companies often wonder about the ways they can promote their brand on a small budget. There are so many options out there, from television and online advertising to corporate event sponsorship; however, many of these ideas are expensive, and do not target the right individuals. A great marketing tool is the distribution of branded […]

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Tangible Branding: Effective Marketing With Minimal Effort

Easy and Powerful Marketing Nowadays, there are countless ways a business can market itself. Everything from traditional advertising to digital marketing, but these can be pricey and time consuming for small businesses. One of the most powerful, yet overlooked, types of marketing that small businesses can invest in is tangible branding. Putting your logo onto […]

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4 Ways to Improve Your Online Presence Now

As a small business, it’s extremely important to have an online presence. It might seem like a waste of resources to get your business a website and build out your social media presence, but you are missing out on tons of business if you skimp on online marketing. However, there’s more you can do. Here […]

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The Branded Office Supplies Your Business Needs

Branded office supplies serve many functions for small businesses.  Using them to keep your office looking professional and organized will create a welcoming environment for vendors and customers. They also make great gifts for your customers.  Remember, when you give them to your customers, you are not only delighting them by giving them a useful […]

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