How to Make A Business Card: 5 Elements to Include

As a small business owner, successfully marketing your products and services should be one of the first items on your to-do list. It’s one of the quickest ways to make an impression and serve as a point of reference for potential clients. A business card is an important part of marketing your brand, which defines […]

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Construction Logos: What Makes a Great Design? [Infographic]

Creating a logo is an important first step in growing your business. Why? Because a logo makes it easier to promote and market your business. You need a logo for important marketing pieces like business cards, a facebook page, or a website. Without one, it can be difficult to build a recognizable brand. In the 2016 […]

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How to Prepare for a Trade Show (The Smart Way)

Once you get a business off the ground, your next hurdle is finding more customers. You want to keep growing, but where do you start? How do you reach customers outside your area? How do you make bigger sales? One answer is trade shows. What is a trade show? A trade show is an exhibition where […]

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How to Create a Marketing Plan for Your Business [Intro Guide]

Congratulations on having a skill or business idea worth sharing with the world. Owning a business is a challenge, but it’s the best job security anyone can have. If you want a successful business to last, you have to create an ongoing strategy for growth. Marketing your brand is the smartest way to attract new […]

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How to Use Negative Space in Your Logo Design (Examples)

If you’re just starting out as an entrepreneur or a business owner, you may not know much about logo design. Before planning out your first logo design, take some time to learn about a few of the tips and tricks involved in creating a memorable, attractive logo. One trick to consider is to use negative […]

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What Is Brand Identity and Why Does It Matter? [Definitions]

Consider all the products you come in contact with in your home on an average day. Food. Footwear. Toiletries. Electronics. Your household items are a mix of daily necessities and personal indulgences. They paint a picture about your personality and values. Chances are, you even buy the same brands over and over again. You trust […]

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6 Creative Components of a Logo Design Masterpiece [Infographic]

Like any piece of artwork, designing a logo takes creativity, skill, and inspiration. A logo becomes part of a brand’s image, so it’s critical a logo design represents its brand properly. Brand identity, color, and typography all play a role. To design a true masterpiece, keep in mind these six creative components of a logo. […]

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How to Make a Business Website in 5 Easy Steps

In 2015, more than a third of total retail sales growth in the United States came from online sales. In fact, U.S. e-commerce grew 14.6 percent that year and has continued to flourish. In this digital age, no modern business should lack a functional, attractive website. When your business is starting out, a web presence is […]

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The 5 Elements You Need to Build a Strong Brand

In past centuries, a brand was a mark you might find on cattle to identify it as belonging to a particular rancher. But today, most people don’t think of cows when they hear the word “brand” or “branding.” According to Ashley Friedlein, President of Econsultancy, a brand is “the sum total of how someone perceives a […]

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Promote Your Business With These 6 Effective Social Media Trends

As a small business owner, you wear many hats. One of those hats is that of a marketing professional. To be an effective marketer, social media ought to be part of your marketing strategy. Find out how to grow your social media presence and promote your business with these six social media trends. 1. The continued popularity […]

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