{"id":18522,"date":"2015-03-12T15:48:34","date_gmt":"2015-03-12T15:48:34","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2015\/03\/12\/what-to-look-for-in-a-font\/"},"modified":"2025-12-31T15:10:45","modified_gmt":"2025-12-31T15:10:45","slug":"what-to-look-for-in-a-font","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/what-to-look-for-in-a-font\/","title":{"rendered":"What To Look For in a Font"},"content":{"rendered":"<p>Similar to color choice, font choice is important for many different reasons. The reasoning behind different font choices is more tangible, however.<\/p>\n<h2>Understanding Different Font Styles<\/h2>\n<h3>Details Of Classic Style Fonts<\/h3>\n<p>Serif fonts, like Times New Roman and Baskerville, have slight projections on the corners of the letters that look like the letter was finished off with a pen. These show reliability and traditionalism while giving off a classic feel. Below is a great example of a more traditional font style as well as <a href=\"https:\/\/www.freelogoservices.com\/blog\/2016\/11\/16\/infographic-how-to-combine-fonts-in-logo-design\/\">how to combine different fonts in a logo design<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2705\" src=\"https:\/\/www.freelogoservices.com\/blog\/wp-content\/uploads\/Herm\/s-\/Hermes-Logo.png\" alt=\"Hermes Logo\" width=\"432\" height=\"245\" \/><\/p>\n<h3>Details Of Modern Style Fonts<\/h3>\n<p>Modern fonts are sans-serif fonts with taller, squarer letters. Examples of modern fonts include Century Gothic and Futura. These put out progressive, chic, stylish vibes. Think of Hulu\u2019s logo.\u00a0San serif fonts do not have those small marks at the letters\u2019 corners. These put out similar ideas as sans-serif fonts, but are less fancy and upscale. Helvetica, Calibri, and other sans-serif fonts are good for putting out clean, stable messages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2708\" src=\"https:\/\/www.freelogoservices.com\/blog\/wp-content\/uploads\/Mort\/n_\/Morton_Umbrella_Girl.png\" alt=\"Morton Salt Logo\" width=\"350\" height=\"209\" \/><\/p>\n<h3>Details Of Script Style Fonts<\/h3>\n<p>On the other end of the spectrum lies the script fonts. Script fonts are only used for upscale, super professional companies. Fonts like Bickham script and Lavanderia show elegance and class. Think Cadillac. But these fonts can be very difficult to read as the distance between logo and viewer grow greater.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2710\" src=\"https:\/\/www.freelogoservices.com\/blog\/wp-content\/uploads\/The_\/ew\/The_New_York_Times_logo.png\" alt=\"New York Times logo\" width=\"600\" height=\"88\" \/><\/p>\n<h4>Designing A Customized Font For Your Business<\/h4>\n<p>Finally, there are display fonts&#8211;fonts that are invented by a company to use for their logo, or <a href=\"https:\/\/www.freelogoservices.com\/blog\/2018\/01\/09\/creative-font-ideas-for-logos\/\">fonts that are fun<\/a> and don\u2019t fit neatly into the other categories. Valencia is a display font that mimics old-fashioned fonts with full rounded edges and low letter crossbars. A graphic designer created the Disney font and based the design off of the way Walt Disney signed his name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2635\" src=\"https:\/\/www.freelogoservices.com\/blog\/wp-content\/uploads\/COKE\/PT\/COKE_PT.png\" alt=\"Coca-Cola logo\" width=\"443\" height=\"301\" \/><\/p>\n<p>Effective logos <a href=\"https:\/\/www.freelogoservices.com\/blog\/2016\/07\/23\/infographic-choosing-a-logo-font\/\">use fonts that reflect the company<\/a> and the industry. Plumbers aren\u2019t using script fonts and caterers aren\u2019t using bubble fonts. The right font can make or break the memorability of a logo. Have you found your new font? Are you ready to design your new logo? Visit FreeLogoServices.com\u00a0to try our free <a href=\"https:\/\/www.freelogoservices.com\/step1\">logo maker<\/a>\u00a0to browse thousands of logo templates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similar to color choice, font choice is important for many different reasons. The reasoning behind different font choices is more tangible, however. Understanding Different Font Styles Details Of Classic Style Fonts Serif fonts, like Times New Roman and Baskerville, have slight projections on the corners of the letters that look like the letter was finished [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-18522","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What To Look For in a Font | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"When you design a logo, remember that the font you choose is important. Learn what type of font style is best based on your industry and marketing goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/what-to-look-for-in-a-font\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What To Look For in a Font | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"When you design a logo, remember that the font you choose is important. Learn what type of font style is best based on your industry and marketing goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelogoservices.com\/blog\/what-to-look-for-in-a-font\/\" \/>\n<meta property=\"og:site_name\" content=\"FreeLogoServices\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-12T15:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T15:10:45+00:00\" \/>\n<meta name=\"author\" content=\"flsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"flsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/\"},\"author\":{\"name\":\"flsadmin\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/5c47e69f614c2cc7e3bd1f3b967b3aa7\"},\"headline\":\"What To Look For in a Font\",\"datePublished\":\"2015-03-12T15:48:34+00:00\",\"dateModified\":\"2025-12-31T15:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/wp-content\\\/uploads\\\/Herm\\\/s-\\\/Hermes-Logo.png\",\"articleSection\":[\"Logo Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/\",\"url\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/\",\"name\":\"What To Look For in a Font | FreeLogoServices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/what-to-look-for-in-a-font\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/wp-content\\\/uploads\\\/Herm\\\/s-\\\/Hermes-Logo.png\",\"datePublished\":\"2015-03-12T15:48:34+00:00\",\"dateModified\":\"2025-12-31T15:10:45+00:00\",\"description\":\"When you design a logo, remember that the font you choose is important. 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