{"id":19315,"date":"2015-07-13T18:22:00","date_gmt":"2015-07-13T18:22:00","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2015\/07\/13\/using-white-space-properly\/"},"modified":"2025-12-31T15:21:43","modified_gmt":"2025-12-31T15:21:43","slug":"using-white-space-properly","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/using-white-space-properly\/","title":{"rendered":"Using White Space Properly"},"content":{"rendered":"<p>Let\u2019s do a quick experiment. In which of the following examples is the name \u201cJohn Smith\u201d more apparent?<\/p>\n<h2 style=\"text-align: center;\">John Smith<\/h2>\n<p>or:<\/p>\n<h2 style=\"text-align: center;\">Example Enterprises Senior VP of Sales John Smith To Contact Email, Fax, Call Cell Phone<\/h2>\n<p>The first one, right?<\/p>\n<p>That\u2019s due to the beauty of white space. White space is basically the blank part on a <a href=\"https:\/\/www.freelogoservices.com\/business-cards\/start\">business card<\/a> or printed <a href=\"https:\/\/www.freelogoservices.com\/promotional-products\">promotional products<\/a>.<\/p>\n<p>The purpose of white space is to direct attention to the part of the business card that <em>isn\u2019t<\/em> blank. That\u2019s why it\u2019s easier to see our friend John\u2019s name in the first example than the second. There is more blank space surrounding it, so the eye automatically goes right to the non-blank section.<\/p>\n<p>The white space also makes a <a href=\"https:\/\/www.freelogoservices.com\/business-cards\/start\">business card<\/a> or <a href=\"https:\/\/www.freelogoservices.com\/promotional-products\">promo product<\/a> seem much more professional. Think about spammy emails. That type of junk mail attempts to squeeze in as much flair, color, and information as possible into a small space. That\u2019s not professional.<\/p>\n<p>White space indicates that the owner of the card is smart and competent enough to decide what is most useful for the customer to know. This puts out a good message about a business\u2019s goods and services and how the company handles their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s do a quick experiment. In which of the following examples is the name \u201cJohn Smith\u201d more apparent? John Smith or: Example Enterprises Senior VP of Sales John Smith To Contact Email, Fax, Call Cell Phone The first one, right? That\u2019s due to the beauty of white space. White space is basically the blank part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-19315","post","type-post","status-publish","format-standard","hentry","category-brand-building"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using White Space Properly | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Including white space on your business card is one of the most important choices you&#039;ll make. Your information and business logo need to be visible, front and center.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/using-white-space-properly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using White Space Properly | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Including white space on your business card is one of the most important choices you&#039;ll make. Your information and business logo need to be visible, front and center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelogoservices.com\/blog\/using-white-space-properly\/\" \/>\n<meta property=\"og:site_name\" content=\"FreeLogoServices\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-13T18:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T15:21:43+00:00\" \/>\n<meta name=\"author\" content=\"flsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"flsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/using-white-space-properly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/using-white-space-properly\\\/\"},\"author\":{\"name\":\"flsadmin\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/5c47e69f614c2cc7e3bd1f3b967b3aa7\"},\"headline\":\"Using White Space Properly\",\"datePublished\":\"2015-07-13T18:22:00+00:00\",\"dateModified\":\"2025-12-31T15:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/using-white-space-properly\\\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Brand Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/using-white-space-properly\\\/\",\"url\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/using-white-space-properly\\\/\",\"name\":\"Using White Space Properly | FreeLogoServices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-07-13T18:22:00+00:00\",\"dateModified\":\"2025-12-31T15:21:43+00:00\",\"description\":\"Including white space on your business card is one of the most important choices you'll make. 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