{"id":19399,"date":"2015-09-18T09:46:33","date_gmt":"2015-09-18T09:46:33","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2015\/09\/18\/choosing-your-logo-colors-how-colors-are-used-around-the-world\/"},"modified":"2025-12-31T15:23:14","modified_gmt":"2025-12-31T15:23:14","slug":"choosing-your-logo-colors-how-colors-are-used-around-the-world","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/choosing-your-logo-colors-how-colors-are-used-around-the-world\/","title":{"rendered":"Choosing Your Logo Colors: How Colors are Used Around the World"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A world without color would be a drab, sad, empty world. That\u2019s why different colors are mainstays in many cultures and traditions across the globe. When you are selecting which colors to use for your business and thus your logo, make sure that you fully understand what that color represents internationally.\u00a0A color can be loved and revered in one culture, only to be feared and found taboo in another one. \u00a0Here are some guidelines:<\/span><\/p>\n<h2>Red<\/h2>\n<p><span style=\"font-weight: 400;\">In the West, red signifies excitement, passion, love, danger, Valentine\u2019s Day, stop, and Christmas (when combined with green). Contrary to popular belief, the color red does <em>not\u00a0<\/em>stimulate hunger, according to <a href=\"https:\/\/www.logomaker.com\/blog\/2014\/10\/15\/color-red-wont-make-hungry-unless-youre-fish\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">research done by LogoMaker<\/a>. In the East, it means prosperity, luck, happiness, good fortune and is worn by brides on their wedding day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Middle East, some consider red as the color of Evil. In India, it symbolizes purity while in South Africa, red means mourning. Finally, in Mexico and other Latin American countries, red is the color of religion when combined with white.<\/span><\/p>\n<h2>Blue<\/h2>\n<p><span style=\"font-weight: 400;\">Blue is considered to be the safest color for a global audience because it\u2019s generally accepted everywhere as a positive color.\u00a0<\/span>In the West, blue is popular with banks and other financial institutions because it represents authority and trust. Blue is soothing and peaceful, but can also depict sadness and depression. It symbolizes loyalty, hence the term \u201ctrue blue\u201d. \u00a0Historically, in Ancient Rome, public servants wore blue, a tradition still followed today as a majority of the police wear blue.<\/p>\n<p>In the East, blue symbolizes\u00a0immortality, heaven, and spirituality and in India, it is the color of the god <a href=\"https:\/\/www.britannica.com\/topic\/Krishna-Hindu-deity\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Krishna<\/a>. Interestingly, it is the opposite in China, where blue is considered a feminine color.<\/p>\n<h2>Green<\/h2>\n<p><span style=\"font-weight: 400;\">Around the world, green is used on traffic lights to signify \u201cgo\u201d and is also the most used color (olive green) for military uniforms. In the West, green means go, money, nature, conservation, luck, envy and Christmas (when combined with red). <\/span><\/p>\n<p>In the East, green is the color of new life, nature, fertility and youth. In China, green means exorcism and infidelity and for similar reasons, green is a forbidden color in Indonesia. In Latin America, green symbolizes death, and in the Middle East, it is associated with Islam, wealth, strength, fertility and luck.<\/p>\n<p>If you are planning to <a href=\"https:\/\/www.deluxe.com\/sbrc\/logo\/the-colors-of-success\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">use green in your logo<\/a>, definitely make sure to know your market.<\/p>\n<h2>Orange<\/h2>\n<p><span style=\"font-weight: 400;\">In the West, orange is most associated with creativity, autumn and harvest, and citrus. In Ireland, orange is the color of the Protestants, while in the Netherlands, it is considered the color for royalty and is their national color. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the East, the hue saffron is sacred, especially in India. Buddhist monks wear orange out of tradition because it was the cheapest dye during the time of Buddha and symbolizes simplicity and detachment from materialism. In Japan, orange is symbolic for love and courage, while in the Middle East, it is associated with loss and mourning. <\/span><\/p>\n<h2>Yellow<\/h2>\n<p><span style=\"font-weight: 400;\">In the West, yellow is associated with <a href=\"https:\/\/www.colormatters.com\/the-meanings-of-colors\/yellow\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">summer, hospitality, warmth, and cheer<\/a>. It\u2019s mostly used to draw attention which is why it is commonly used on street signs and is the predominant color of transportation like taxis and school buses in the US. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Germany, yellow is associated with envy. It can also be used to signify cowardice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the East, yellow is considered imperial and sacred, which is why it is often used only by royalty. In Hinduism, it symbolizes learning and knowledge. In Latin America and Egypt, yellow is associated with death and mourning, while in the Middle East, yellow signifies prosperity and wealth. <\/span><\/p>\n<h2>White<\/h2>\n<p><span style=\"font-weight: 400;\">A white flag is a universal symbol for a truce. In the West and Latin America, white is associated with angels, holiness, weddings, brides, purity, and peace. It\u2019s the color for sterile and clean, closely linking it to hospitals, nurses and doctors. Businesses with <a href=\"https:\/\/www.logomaker.com\/blog\/2018\/01\/24\/white-logos\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">white logos<\/a> are generally in the clothing or automotive industries.<\/span><\/p>\n<p>In Italy however, white is commonly used during funeral services. In the East, white is associated with death, funerals, mourning, misfortune, and unhappiness. It can also be used as a symbol for innocence, helpfulness, and children. Finally, in the Middle East, it is associated with both purity and mourning, while in Egypt, it\u00a0symbolizes a person\u2019s high rank and status.<\/p>\n<h2>Black<\/h2>\n<p><span style=\"font-weight: 400;\">Black is the universal color for mystery, the occult and the unknown. In the West and Latin America, black signifies a bleak picture of finality, death, mourning, and funerals while on the other end of the spectrum, it\u2019s associated with formality, sophistication, power, masculinity, strength, and rebellion. In some parts of the East and the Middle East, black is associated with bad luck, evil, mystery and unhappiness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In China, black symbolizes health, wealth, career and prosperity. The Middle East has contrasting associations with black as it can mean both mourning and rebirth.<\/span><\/p>\n<p>When you have decided which colors best represent your business, try our <a title=\"Free Logo Designer\" href=\"https:\/\/www.freelogoservices.com\/step1\">Free Logo Designer<\/a> to start creating your business logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A world without color would be a drab, sad, empty world. That\u2019s why different colors are mainstays in many cultures and traditions across the globe. When you are selecting which colors to use for your business and thus your logo, make sure that you fully understand what that color represents internationally.\u00a0A color can be loved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-19399","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing Your Logo Colors: How Colors are Used Around the World | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"A color can be revered in one culture, only to be feared and found taboo in another one so be sure to understand what your logo colors mean worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/choosing-your-logo-colors-how-colors-are-used-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing Your Logo Colors: How Colors are Used Around the World | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"A color can be revered in one culture, only to be feared and found taboo in another one so be sure to understand what your logo colors mean worldwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelogoservices.com\/blog\/choosing-your-logo-colors-how-colors-are-used-around-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"FreeLogoServices\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T09:46:33+00:00\" \/>\n<meta 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