{"id":20533,"date":"2017-02-15T18:17:47","date_gmt":"2017-02-15T18:17:47","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/02\/15\/how-to-create-a-perfect-logo-design-7-simple-steps\/"},"modified":"2025-12-31T16:16:09","modified_gmt":"2025-12-31T16:16:09","slug":"how-to-create-a-perfect-logo-design-7-simple-steps","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/how-to-create-a-perfect-logo-design-7-simple-steps\/","title":{"rendered":"How to Create a Perfect Logo Design [7 Simple Steps]"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Did you know that the average person makes around 10,000 decisions every day? Some of these are major decisions, but most are relatively minor: Where should I get coffee this morning? Blue or black sweater? <\/span><\/p>\n<p><span style=\"font-weight: 400\">About <\/span><a href=\"https:\/\/hbr.org\/2015\/01\/when-to-sell-with-facts-and-figures-and-when-to-appeal-to-emotions\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">95% of purchasing decisions<\/span><\/a><span style=\"font-weight: 400\"> occur subconsciously, according to Harvard Business School professor Gerald Zaltman. Part of that subconscious decision making comes from logo recognition and <a href=\"https:\/\/www.freelogoservices.com\/blog\/2016\/07\/05\/infographic-branding-your-small-business-it-all-starts-with-your-logo\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">brand awareness<\/a>. To snag some of these subconscious buying decisions, you need a unique logo design that stands out from competition. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">7 simple steps to help you design a logo for your business<\/span><\/h2>\n<h3>1) Identify your audience<\/h3>\n<p><span style=\"font-weight: 400\">Start by understanding <a href=\"https:\/\/www.deluxe.com\/sbrc\/logo\/the-secrets-to-great-logo-design\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\">your company\u2019s identity<\/a>, including your target audience. Are you appealing to moms or kids, hikers or homebodies? Are you marketing your offerings to individual customers or to other businesses? <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you identify your audience, you can develop a brand and a logo that appeals to that audience. Think about what would catch their attention.<\/span><\/p>\n<h3>2) Understand your differentiation<\/h3>\n<p><span style=\"font-weight: 400\">You&#8217;ll need a logo that\u2019s different from your competitors. First, that means you have to understand what\u2019s different about your brand. Are you cutting edge and trendy, or warm and wholesome? <\/span><\/p>\n<p><span style=\"font-weight: 400\">Your logo design should reflect this differentiation. If you&#8217;re using an online tool to <\/span><a href=\"https:\/\/www.freelogoservices.com\/logo-design\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">design a logo<\/span><\/a><span style=\"font-weight: 400\">, you can customize the design in order to make the end result a perfect fit.<\/span><\/p>\n<h3>3) Consider rethinking your business name<\/h3>\n<p><span style=\"font-weight: 400\">Are you having trouble finding an image that matches your business name? Maybe the name you originally came up with seemed great at the time, but it now feels clunky or awkward. <\/span><\/p>\n<p><span style=\"font-weight: 400\">You don&#8217;t have to stick with a name that doesn&#8217;t work; instead, play around with some other options until you find one that fits with your business and the logo style you&#8217;re considering.<\/span><\/p>\n<h3>4) Use color wisely<\/h3>\n<p><span style=\"font-weight: 400\">Much has been written about the psychology of color. According to <\/span><a href=\"http:\/\/www.inc.com\/larry-kim\/the-psychology-of-logo-color-in-how-consumers-view-your-brand-infographic.html\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">Inc<\/span><\/a><span style=\"font-weight: 400\">, color is a critical factor in logo design and brand development. In fact, for <\/span><a href=\"https:\/\/blog.kissmetrics.com\/how-colors-affect-conversions\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">92.6% of people<\/span><\/a><span style=\"font-weight: 400\">, visual elements are a primary influence on purchasing decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400\">People form opinions about a brand, product, or service within the first ninety seconds of exposure, and most of those impressions are based on visual cues. Around 90% of that initial product assessment is related to color.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Do some research into color psychology and decide which hues would best match your brand and product. Are you trying to help people relax, or are you inspiring them to action? Your logo design could communicate energy and passion (red), thoughtfulness and optimism (yellow), or security and honesty (blue). Once you understand the effects of color, you can use it to your advantage in your logo design.<\/span><\/p>\n<h3>5) Keep it simple<\/h3>\n<p><span style=\"font-weight: 400\">Your customers are probably not going to sit and stare at your logo for a significant amount of time, so your logo needs to be something that they can take in quickly. Keep the words short and simple, and stick with clear, streamlined images. Too many lines and shapes can distract the viewer from your message. According to <\/span><a href=\"http:\/\/mashable.com\/2014\/04\/30\/logo-design-tips\/#qW0oTgpYmkqq\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">Mashable<\/span><\/a><span style=\"font-weight: 400\">, &#8220;simple with a twist&#8221; is the way to go.<\/span><\/p>\n<h3>6) Reflect on a first draft<\/h3>\n<p><span style=\"font-weight: 400\">You don&#8217;t have to choose your logo on the spot. After you have designed a logo you like, take a break. Step away from your computer, get your mind off it, and then come back to it. Does it still speak to you and properly represent your brand? If the answer is yes, keep it. If not, go back and make some more edits.<\/span><\/p>\n<h3>7) Let it sink in<\/h3>\n<p><span style=\"font-weight: 400\">Your new logo may be exciting to you, but it may not be an instant success with your customers, especially if your business is brand new. Give your market some time. Increase their exposure to it through printing advertising such as brochures, billboards, product packaging, and other hard-copy materials. Support your brand with quality products and superior service, and your logo will become more meaningful to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Logo design is an important element of your business brand. Get some ideas for logo designs and templates with FreeLogoServices\u2019 online <\/span><a href=\"https:\/\/www.freelogoservices.com\/step1\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400\">logo maker<\/span><\/a><span style=\"font-weight: 400\">. Browse hundreds of logo options for your business and customize the ones you like until you create a logo uniquely suited to your products or services. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that the average person makes around 10,000 decisions every day? Some of these are major decisions, but most are relatively minor: Where should I get coffee this morning? Blue or black sweater? About 95% of purchasing decisions occur subconsciously, according to Harvard Business School professor Gerald Zaltman. Part of that subconscious decision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-20533","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Perfect Logo Design [7 Simple Steps] | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Create a logo for your business using these 7 logo design steps. 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