{"id":20664,"date":"2020-11-25T09:00:00","date_gmt":"2020-11-25T09:00:00","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2020\/11\/25\/how-to-use-negative-space-in-your-logo-design-examples\/"},"modified":"2025-12-31T18:54:11","modified_gmt":"2025-12-31T18:54:11","slug":"how-to-use-negative-space-in-your-logo-design-examples","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/how-to-use-negative-space-in-your-logo-design-examples\/","title":{"rendered":"5 steps on how to use negative space in your logo design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re just starting out as an entrepreneur or a business owner, you may not know much about logo design. Before planning out your first logo design, take some time to learn about a few of the tips and tricks involved in creating a memorable, attractive logo. One trick to consider is to use negative space in your <a href=\"https:\/\/www.freelogoservices.com\/logo-design\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">logo design<\/a>.<\/span><\/p>\n<h2>What is negative space?<\/h2>\n<p><span style=\"font-weight: 400;\">According to <a href=\"http:\/\/www.creativebloq.com\/art\/art-negative-space-8133765\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">Creative Bloq<\/a>,\u00a0<\/span><span style=\"font-weight: 400;\">it\u2019s \u201cthe space that surrounds an object in an image.\u201d It&#8217;s the space without content, the spaces between the words, and the space around symbols in your logo.<\/span><\/p>\n<p>According to\u00a0<a href=\"http:\/\/www.creativebloq.com\/art\/art-negative-space-8133765\">Creative Bloq<\/a>,\u00a0it\u2019s \u201cthe space that surrounds an object in an image.\u201d It\u2019s the space without content, the spaces between the words, and the space around symbols in your logo.<\/p>\n<p>One good example of this is the 1986\u00a0<a href=\"http:\/\/www.nbc.com\/\">NBC<\/a>\u00a0logo. This iconic logo cleverly displayed the peacock\u2019s feathers in bold color but used negative space to depict the bird\u2019s body. Read on to learn 5 steps on how to use negative space in your logo.<\/p>\n<h2>5 steps on how to use negative space in your logo<\/h2>\n<h3>1. Play a mind game<\/h3>\n<p><span style=\"font-weight: 400;\">Negative space is often used to play tricks on the viewer&#8217;s mind. Many works of art rely on negative space to communicate another layer of meaning, or to fool the viewer about what he is seeing for the first few seconds.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the world of logos, one great example of negative space is in the <a href=\"http:\/\/www.gfw.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">Guild of Food Writers<\/a>&#8216; <\/span><span style=\"font-weight: 400;\">logo. The logo features the name of the organization in a simple sans-serif, black font. Above the name is the nib of a fine ink pen. However, the space between the two prongs of the pen nib is shaped like a spoon. The image is simple, yet it manages to communicate both the concept of high-quality writing and food.<br \/>\n<\/span><\/p>\n<h3>2. Create a symbol by combining letters<\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in using negative space, try pushing letters or symbols closer together within your logo and see what happens. Have you ever noticed the hidden arrow within the <a href=\"http:\/\/www.fedex.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">FedEx<\/a><\/span><span style=\"font-weight: 400;\">\u00a0logo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The negative space between the &#8220;E&#8221; and the &#8220;x&#8221; forms a neat white arrow, aptly illustrating the company\u2019s forward motion. Again, this logo is simple, but it makes such effective use of color and negative space that it has garnered multiple design awards.<\/span><\/p>\n<h3>3. Make a cut-out<\/h3>\n<p><span style=\"font-weight: 400;\">Is there a symbol that you already use for your business? Place that symbol in solid color on a white background and really look at it. Is there part of it that you could cut out to reveal a second shape, one that also reflects your business and mission?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"http:\/\/www.girlscouts.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">Girl Scouts<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">organization based its logo on the shape of a girl\u2019s face, putting girls literally at the center of the brand.<\/span><\/p>\n<h3>4. Put words in the image<\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also make an iconic image bigger and then put text inside it <a href=\"https:\/\/www.deluxe.com\/sbrc\/logo\/less-is-more-the-power-of-negative-space-logos\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">using negative space<\/a>. The restaurant, <a href=\"http:\/\/www.boomburgers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">Boom! Burgers<\/a>,\u00a0<\/span><span style=\"font-weight: 400;\">features the black shape of a cow, bearing the word &#8220;Boom&#8221; on its hide in white negative space.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The exclamation point is crafted cleverly with the cow&#8217;s tail. Since cows are often depicted as being spotted black and white, the image makes visual sense to viewers as well as having a big impact.<\/span><\/p>\n<h3>5. Use the product image<\/h3>\n<p><span style=\"font-weight: 400;\">Do you specialize in one particular product? Perhaps you can find a way to subtly include it in your logo by way of negative space. The Alchimiste Microbrasserie\u00a0<\/span><span style=\"font-weight: 400;\">in Joliette, Quebec uses &#8220;A&#8221; as part of their logo; but instead of sticking with a plain capital letter, they turned the negative space inside the &#8220;A&#8221; into the shape of a beer bottle. There may be a way for you to do something similar with your logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get more ideas for using negative space in your logo design, browse through some of the templates in our <a href=\"https:\/\/www.freelogoservices.com\/step1\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"(Opens a new window)\">logo maker<\/a>.<\/span><span style=\"font-weight: 400;\">\u00a0Remember to keep your use of negative space subtle yet effective, and you&#8217;ll succeed in getting the attention of your target audience. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re just starting out as an entrepreneur or a business owner, you may not know much about logo design. Before planning out your first logo design, take some time to learn about a few of the tips and tricks involved in creating a memorable, attractive logo. One trick to consider is to use negative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-20664","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 steps on how to use negative space in your logo design | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"One trick to consider in your logo design is using negative space. 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