{"id":20873,"date":"2017-05-25T17:42:40","date_gmt":"2017-05-25T17:42:40","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/05\/25\/5-reasons-why-small-businesses-need-a-logo-design\/"},"modified":"2025-12-31T16:39:58","modified_gmt":"2025-12-31T16:39:58","slug":"5-reasons-why-small-businesses-need-a-logo-design","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/5-reasons-why-small-businesses-need-a-logo-design\/","title":{"rendered":"5 Reasons Why Small Businesses Need a Logo Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you putting off designing a logo for your business? Maybe you don&#8217;t want to lock yourself into a design, or you&#8217;re worried that a great logo will cost a lot of money. But you shouldn\u2019t let these concerns delay your first step in <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/05\/17\/how-to-make-a-logo-a-guide-to-crafting-the-perfect-design\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">making a logo<\/a> and building a business brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, Nike paid just $35\u00a0<\/span><span style=\"font-weight: 400;\">for its well-recognized swoosh, and Twitter&#8217;s first logo only <a href=\"http:\/\/www.businessinsider.com\/first-twitter-logo-cost-less-than-20-2014-8\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">cost the company about $15<\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">Forget your worries about cost and restriction, and take the leap! Your business will be healthier for it. Here are 5 reasons why logos are important for small businesses today. <\/span><\/p>\n<h2>Convey brand emotion with logo colors<\/h2>\n<p><span style=\"font-weight: 400;\">The Red Bull logo uses the color red and hints at power, fire, energy, and excitement\u2014exactly what this energy drink provider wants to communicate. And is it a coincidence that RedBox and Netflix also use red in their logos? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a strategic decision: A clever use of color within the logo to help people feel passionate about their entertainment choices. The green of the Starbucks logo hints at eco-friendly fields of coffee, and the yellow of McDonald\u2019s arches indicate joy and happiness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <a href=\"https:\/\/www.freelogoservices.com\/blog\/2016\/03\/22\/infographic-how-to-choose-your-logo-colors\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">creating a colorful logo<\/a>, you can start to communicate specific emotions and inspire your customers. <\/span><\/p>\n<h2>Increase influence with your audience<\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that children as <a href=\"https:\/\/www.inc.com\/issie-lapowsky\/why-company-logo-matters.html\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">young as 3 &#8211; 5 years old<\/a><\/span><span style=\"font-weight: 400;\">\u00a0begin to associate logos with products? Around ages 7 and 8, kids can consistently connect logos with products or services they enjoy. Those associations last a lifetime and build valuable customer loyalty. Imagine building that kind of meaningful, multi-decade relationship with your customers. <\/span><\/p>\n<h2>Make your business look more professional<\/h2>\n<p><span style=\"font-weight: 400;\">What will people think about your company if you don&#8217;t have a logo? Without a logo, you\u2019re stuck with portraying your company name in plain, standard font. It&#8217;s not exciting or interesting, and it can actually turn people off of your brand. With a logo, your company looks more professional. The logo lends weight, meaning, and stability to your business. <\/span><\/p>\n<h2>Tell your brand story through your logo design<\/h2>\n<p><span style=\"font-weight: 400;\">You don&#8217;t want to over-complicate your logo, but you do want it to represent who you are as a company. For example, the Apple logo references an apple, connected to knowledge, learning, and information. Someone has already taken a bite, or \u201cbyte,\u201d from the apple to create a clever play on words. Through its logo, Apple represents knowledge, technology, and innovation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Disney logo features a swirling script font, bold yet whimsical\u2014carrying the name of the man who started an empire of fairytales and fun. Like these famous examples, your logo can tell a simple story. It can subtly communicate thoughts and ideas to your customers without overwhelming them. <\/span><\/p>\n<h2>A logo launches your brand<\/h2>\n<p><span style=\"font-weight: 400;\">Your first logo doesn&#8217;t have to be expensive or elaborate\u2014it just has to be clear and meaningful. Once you\u2019ve picked your brand colors, selected a font, and designed your logo, you can use these design guidelines for all your marketing pieces. From business cards to signs to your website, all these elements should have a consistent look and feel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to get started, take a look at some of the logo design templates in our <a href=\"https:\/\/www.freelogoservices.com\/step1\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">logo maker<\/a>.<\/span><span style=\"font-weight: 400;\">\u00a0You can make a logo and use it on business cards, promotional products, websites, and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you putting off designing a logo for your business? Maybe you don&#8217;t want to lock yourself into a design, or you&#8217;re worried that a great logo will cost a lot of money. But you shouldn\u2019t let these concerns delay your first step in making a logo and building a business brand. After all, Nike [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-20873","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reasons Why Small Businesses Need a Logo Design | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"A logo helps establish a business&#039;s identity. Learn 5 reasons why logos are important for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/5-reasons-why-small-businesses-need-a-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Why Small Businesses Need a Logo Design | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"A logo helps establish a business&#039;s identity. Learn 5 reasons why logos are important for small businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelogoservices.com\/blog\/5-reasons-why-small-businesses-need-a-logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"FreeLogoServices\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-25T17:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T16:39:58+00:00\" \/>\n<meta name=\"author\" content=\"flsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"flsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/5-reasons-why-small-businesses-need-a-logo-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/5-reasons-why-small-businesses-need-a-logo-design\\\/\"},\"author\":{\"name\":\"flsadmin\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/5c47e69f614c2cc7e3bd1f3b967b3aa7\"},\"headline\":\"5 Reasons Why Small Businesses Need a Logo Design\",\"datePublished\":\"2017-05-25T17:42:40+00:00\",\"dateModified\":\"2025-12-31T16:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/5-reasons-why-small-businesses-need-a-logo-design\\\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Logo Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/5-reasons-why-small-businesses-need-a-logo-design\\\/\",\"url\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/5-reasons-why-small-businesses-need-a-logo-design\\\/\",\"name\":\"5 Reasons Why Small Businesses Need a Logo Design | FreeLogoServices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-05-25T17:42:40+00:00\",\"dateModified\":\"2025-12-31T16:39:58+00:00\",\"description\":\"A logo helps establish a business's identity. 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