{"id":20896,"date":"2017-06-07T21:32:52","date_gmt":"2017-06-07T21:32:52","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/06\/07\/how-to-choose-a-domain-name-for-your-business\/"},"modified":"2025-12-31T16:41:45","modified_gmt":"2025-12-31T16:41:45","slug":"how-to-choose-a-domain-name-for-your-business","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/how-to-choose-a-domain-name-for-your-business\/","title":{"rendered":"How to Choose a Domain Name for Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine how many customers you would lose if you had a strange business address. Let&#8217;s say the words are hard to spell. The format doesn&#8217;t make sense. And there&#8217;s random numbers and symbols in weird places. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few people would waste time trying to find your location. In fact, they&#8217;d move on to the next business on the list and never look back. Opportunity missed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might seem outrageous, but people make this mistake all the time when creating a website. Understanding how to choose a domain name for your business can help you:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Distinguish your brand from competitors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Attract new customers to your website<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prevent spammers from poaching traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your domain is too confusing or generic, customers are more likely to end up at a competitor&#8217;s site. Internet users don&#8217;t want to work hard to find your business, so make it easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these tips to choose a domain name that keeps new business flowing in.<\/span><\/p>\n<h2>1. Balance branding with search engine optimization (SEO)<\/h2>\n<p><span style=\"font-weight: 400;\">An existing business name is the obvious place to start, but getting an exact match isn&#8217;t easy these days. Domain registrations are growing by about 6.8 percent, or 21 million, year over year, according to domain and server management firm <\/span><a href=\"http:\/\/www.verisign.com\/en_US\/domain-names\/dnib\/index.xhtml?loc=en_US#executive-summary\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">Verisign<\/span><\/a><span style=\"font-weight: 400;\">. For two reasons, you should focus on creating a <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/03\/22\/what-is-brand-identity-and-why-does-it-matter-definitions\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">strong branded name<\/a>.<\/span><\/p>\n<ol>\n<li><strong>Credibility: <\/strong><span style=\"font-weight: 400;\">For years, domain names stuffed with keywords ranked higher in searches. Generic domains like BestTopLoadWashers.com or ChicagoTshirtDesign.com captured the most traffic. Many of these sites are full of junk content, and Internet users have learned not to trust them.<\/span><\/li>\n<li><strong>Longevity: <\/strong><span style=\"font-weight: 400;\">Thanks to better Google algorithms, SEO is becoming secondary to branding. SEO trends are always changing, so a keyword-focused name that works today could rank much lower in a year. Getting steady inbound website traffic from quality sources is the best way to rank well. In the long-term, having a trusted brand gives you the most credibility online.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Keywords aren&#8217;t everything, but try to include at least one when possible. Big companies have a huge budget to promote a branding choice, so they can afford to be more abstract. As a small business owner, you hook more customers when your domain name explains what you do. Beauty Bar is a great brand name. BeautyBarMakeup.com is a better domain name. It tells customers you sell makeup, not hair products or fashion accessories.<\/span><\/p>\n<h2>2. Use a domain name search tool<\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re brainstorming a business name and domain at the same time, narrow your list with a <\/span><a href=\"https:\/\/www.webpagefx.com\/blog\/web-design\/12-excellent-tools-for-picking-a-domain-name\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">domain search<\/span><\/a><span style=\"font-weight: 400;\">. Plug in the keywords or values that describe your business to get domain suggestions. Keep in mind, you don&#8217;t have to limit your business name choices based on URL availability. You can modify either name as needed to get your branding just right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picture a company that sells pillows and, to a lesser extent, other bedding supplies. Happy Nap and Happy Nap Bedding Co are possible names for the physical store. To make an impact online, the owner could use HappyNapBedding.com or HappyNapPillows.com as a domain. Both domains describe the product and values \u2014 making pillows and keeping customers happy.<\/span><\/p>\n<h2>3. Add modifying words<\/h2>\n<p><span style=\"font-weight: 400;\">Right now, business owners are setting up shop online in droves. That means 20 other people around the country could have the same business name as you. In most cases, you don&#8217;t want to change your business name when it&#8217;s already a local success. A better option is to add simple words to increase your chances of snagging an available URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another problem is price. All too often, domain hoarders buy up great names and charge a premium for them. If you can&#8217;t afford to shell out $2000 for the perfect name, using a slight variant is more cost-effective. Consider these common modifiers.<\/span><\/p>\n<ul>\n<li><strong>Nouns:<\/strong><span style=\"font-weight: 400;\"> Include the type of product or solution you offer. &#8220;Sweeties Bakery&#8221; could become &#8220;SweetiesDesserts.com.&#8221; &#8220;Cycle Pro Bicycle Parts and Equipment&#8221; could become &#8220;CycleProShop.com&#8221; or &#8220;CycleProBikes.com.&#8221;<\/span><\/li>\n<li><strong>Verbs:<\/strong><span style=\"font-weight: 400;\"> Use a simple call to action. For example, the prefix &#8220;get&#8221; is gaining popularity in the tech industries. Tell customers what you want them to do. ShopFancyFabrics.com. EatAtFranks.com. The possibilities are endless, but stick to short terms that won&#8217;t make your domain name too long.<\/span><\/li>\n<li><strong>Locations:<\/strong><span style=\"font-weight: 400;\"> Adding a specific place can be limiting if you move. However, they&#8217;re useful if your business is part of a franchise or has multiple locations. FishNGearCT.com and FishNGearMA.com let customers know which website serves each state.<\/span><\/li>\n<\/ul>\n<h2>4. Keep the spelling simple<\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re doing a good job of marketing your business, customers will hear about you in more than one place. Word-of-mouth is the most powerful promotion, so you want a domain people can easily share. Consider the domain name Del.icio.us. This well-known company has a URL that&#8217;s hard to spell intuitively. Most business owners shouldn&#8217;t take this approach, as it&#8217;s harder for people to find you online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other problem is competitors. Ever looked for a specific website and found a different business instead? If other businesses have a similar name with a more natural spelling, they could get traffic meant for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, stick to real words when you can. If you prefer coined names with made-up or misspelled words, make them as phonetic as possible. Think Marketo, Microsoft, or FedEx. Avoid numbers, as people won&#8217;t know whether or not to spell them out.<\/span><\/p>\n<h2>5. Check for trademark conflicts<\/h2>\n<p><span style=\"font-weight: 400;\">Don&#8217;t assume a domain is safe to use if it&#8217;s available. It&#8217;s up to you to make sure you don&#8217;t infringe on a trademark. Not to mention, some trademark rights depend on the industry. Apple trademarked its name for the computing industry. But it&#8217;s perfectly fine to use this super common word in another business sector. The <\/span><a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">Trademark Electronic Search System<\/span><\/a><span style=\"font-weight: 400;\"> is a good place to start your research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right domain depends on how you plan to run your business. Coined names are ideal when you want to completely stand out from the crowd. If you run a solo operation, using your own name might be the easiest method. Yet, some names are too hard to spell and won&#8217;t work as a domain. Before you purchase a domain, look at the entire name in small caps. When words run together, they can have unintended meanings, so pay attention to these key details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Already have an established website? Don&#8217;t be afraid to register a new domain. A strong name can boost traffic and make customers think of you next time they need a specific product. To get more customers, learn how to choose a good domain name that works for you, not against you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brainstorming a new domain name for your business? Try our <a href=\"https:\/\/www.freelogoservices.com\/domain-name-search\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">domain name search<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">tool to see which ones are available.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine how many customers you would lose if you had a strange business address. Let&#8217;s say the words are hard to spell. The format doesn&#8217;t make sense. And there&#8217;s random numbers and symbols in weird places. Few people would waste time trying to find your location. In fact, they&#8217;d move on to the next business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-20896","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose a Domain Name for Your Business | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Make it easy for users to find your website. Follow these tips on how to choose a domain name that keeps new business flowing in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/how-to-choose-a-domain-name-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a Domain Name for Your Business | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Make it easy for users to find your website. 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