{"id":20904,"date":"2017-06-14T16:55:55","date_gmt":"2017-06-14T16:55:55","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/06\/14\/what-makes-a-good-website-these-4-crucial-design-elements\/"},"modified":"2025-12-31T16:42:07","modified_gmt":"2025-12-31T16:42:07","slug":"what-makes-a-good-website-these-4-crucial-design-elements","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/what-makes-a-good-website-these-4-crucial-design-elements\/","title":{"rendered":"What Makes a Good Website? These 4 Crucial Design Elements"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and <\/span><em><span style=\"font-weight: 400;\">not <\/span><\/em><span style=\"font-weight: 400;\">having a website means few people will take your business seriously. It\u2019s no longer good enough to just have a bare-bones site for your customers to visit\u2014it has to speak for your company values to really turn heads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start when it comes to what <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/03\/08\/how-to-make-a-business-website-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">makes a good website<\/a>? Here are four crucial design elements that <\/span><em><span style=\"font-weight: 400;\">every<\/span><\/em><span style=\"font-weight: 400;\"> small business website needs in 2017. All of these can make it easier for prospective customers to find you and learn more about your business\u2014not to mention make your company look more professional.<\/span><\/p>\n<h2>1. Mobile compatibility<\/h2>\n<p><span style=\"font-weight: 400;\">These days, just about everyone has a smartphone in their pocket. While plenty of people still use laptops and desktops to browse the web, they&#8217;re <a href=\"https:\/\/www.theguardian.com\/technology\/2015\/aug\/06\/smartphones-most-popular-way-to-browse-internet-ofcom\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">more likely to reach for a phone or tablet<\/a><\/span><span style=\"font-weight: 400;\">\u00a0when looking for quick information about a company, product, or service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website needs to be accessible from mobile devices. That means: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images must stay the right size<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages remain properly sized <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The site maintains a consistent look<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This isn\u2019t \u00a0always the case when a site designed for laptop\/desktop viewing is scaled to mobile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, most website-building services offer mobile optimization as part of their packages, which means scaling for mobile happens automatically with each new update to your site.<\/span><\/p>\n<h2>2. Professional logo design<\/h2>\n<p><span style=\"font-weight: 400;\">Your logo is going to play a key role in the look and feel of your website and must be front and center(especially on the homepage), which means it will hopefully get in front of thousands of eyes each month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A logo that misrepresents its brand will do nothing but cause a disconnect, likely losing potential customers and followers in the process. Working with an online logo maker is one way to develop a logo that turns heads.<\/span><\/p>\n<h2>3. Simple navigation and UI<\/h2>\n<p><span style=\"font-weight: 400;\">Your website is essentially a tool for relaying pertinent information to current and prospective customers as quickly and efficiently as possible. This means that navigation (how one moves throughout the site) and UI (user interface, or what the user experiences when browsing a site) are extremely important to focus on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <a href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Time Magazine<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0attention spans are shorter than ever in the past, and websites that are overloaded with too many pages and navigational buttons can cause people to leave. Why? Because they end up getting overwhelmed with options. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When designing your company website, focus on getting the point across in a simple manner. Copy should be clean and easy to read, and design elements should be easy to use and modern. Avoid the temptation to add more imagery or text than is absolutely necessary\u2014your visitors will thank you for it. <\/span><\/p>\n<h2>4. Front-and-center contact info<\/h2>\n<p><span style=\"font-weight: 400;\">If your main goal in creating a new website is to bring in new clients or customers, you can\u2019t afford to keep your contact info hidden from plain view. A \u201cContact\u201d page is always important, but it should exist on the bottom of each page of your site. Font size and type should be on the larger side, clear, and to the point. The idea isn\u2019t to bombard your visitors with ways to get in touch with you, but rather to make it as easy as possible for them to find this information in the first place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So don\u2019t just takes guesses about what makes a good website. Start with design elements that are <a href=\"https:\/\/www.crazyegg.com\/blog\/web-design-mistakes\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">proven to convert<\/a><\/span><span style=\"font-weight: 400;\">, and branch out from there\u2014the options for taking creative liberty are endless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to start building your business website, get some ideas by looking at our <a href=\"https:\/\/www.freelogoservices.com\/website-builder\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">website builder<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">templates, tools, and features.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and not having a website means few people will take your business seriously. It\u2019s no longer good enough to just have a bare-bones site for your customers to visit\u2014it has to speak for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-20904","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes a Good Website? These 4 Crucial Design Elements | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Not sure what makes a good website? Here are four crucial design elements that every small business website needs in 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/what-makes-a-good-website-these-4-crucial-design-elements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Website? These 4 Crucial Design Elements | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Not sure what makes a good website? 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