{"id":21005,"date":"2017-07-12T17:57:54","date_gmt":"2017-07-12T17:57:54","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/07\/12\/6-fundamental-marketing-channels-to-grow-your-business\/"},"modified":"2025-12-31T16:45:42","modified_gmt":"2025-12-31T16:45:42","slug":"6-fundamental-marketing-channels-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/6-fundamental-marketing-channels-to-grow-your-business\/","title":{"rendered":"6 Fundamental Marketing Channels to Grow Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Take a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on one specific thing\u2014marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off is exceptionally low. If you\u2019re not marketing your business, you\u2019re probably not on the right track. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this said, the world of marketing has changed dramatically over the course of the past 10-20 years. Digital marketing may rule the roost today, but it\u2019s far from being the only approach to getting the word out about your business. To <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/04\/07\/how-to-create-a-marketing-plan-for-your-business-intro-guide\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">create a successful marketing plan<\/a> for your business, here are 6 essential channels to hit.<\/span><\/p>\n<h2>6 Must-Use Marketing Channels for Your Business<\/h2>\n<h3>1. Social Media<\/h3>\n<p><span style=\"font-weight: 400;\">Social media has had perhaps one of the biggest impacts on the world of marketing than anything to come before it. At this point, almost everyone uses it, and it\u2019s also extremely inexpensive to use to promote your business. Once you understand how to work with some of the more popular social channels to market your business, the process becomes second nature. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"http:\/\/www.socialmediaexaminer.com\/social-media-marketing-tips-pros\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">kicking-off a social media campaign<\/span><\/a><span style=\"font-weight: 400;\">, it helps to post on at least three popular platforms concurrently to hit a few different audiences. Recommended social channels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Snapchat <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start with a few and grow from there\u2014you can always flesh-out your campaign as you go. The most important thing to remember is to post consistently and provide content users will actually appreciate and find useful. From there, you can watch your audience grow with each like, follow and shared post. <\/span><\/p>\n<h3>2. Professional Website &amp; Logo Design<\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it\u2014it\u2019s 2017, and a bare-bones website with nothing but a boring font listing your company name is simply not going do you any favors when it comes to attracting new business. Web presence is everything today, and just <\/span><em><span style=\"font-weight: 400;\">having <\/span><\/em><span style=\"font-weight: 400;\">a website isn\u2019t sufficient in quite the same way it was in, say, 1997. First and foremost, you need an effective logo that speaks to the personality of your business and sets you apart from your competition. From there, professional <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/06\/14\/what-makes-a-good-website-these-4-crucial-design-elements\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">website design can help to further differentiate<\/a> your company in a market that\u2019s becoming more and more crowded with each passing year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to prominently display your contact information in several places on your website. This is key to helping people get in touch with you. \u00a0<\/span><\/p>\n<h3>3. Email Newsletters<\/h3>\n<p><span style=\"font-weight: 400;\">Think newsletters are a thing of the past? <\/span><span style=\"font-weight: 400;\">Think again<\/span><span style=\"font-weight: 400;\">. Sending out a newsletter to your audience on a consistent basis can not only help to keep people interested in your business\u2014it can reinvigorate attention from those who have perhaps drifted away. Whether it be an announcement you\u2019ve been waiting to make, a blog-type article that your subscribers will find important or anything in-between, keeping your company\u2019s name in their inboxes should be a priority. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As effective as an email newsletter can be, however, overwhelming your subscribers with <\/span><em><span style=\"font-weight: 400;\">too<\/span><\/em><span style=\"font-weight: 400;\"> much content is never a good idea. Stick to monthly emails. Otherwise, you may experience a pretty significant unsubscribe rate. If many of your contacts unsubscribe, you\u2019ll lose the opportunity to communicate with and promote your business to them. \u00a0<\/span><\/p>\n<h3>4. Local Advertisements<\/h3>\n<p><span style=\"font-weight: 400;\">Digital marketing is important today. But that doesn\u2019t mean that <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/06\/01\/local-marketing-6-ways-to-promote-your-business-in-your-community\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">traditional marketing efforts<\/a>, like local advertising, don\u2019t still have a place. Especially if you run a local business, traditional marketing can be really helpful. And even if you\u2019re aiming to gain national exposure, it doesn\u2019t hurt to stay in the local loop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing traditional channels to explore, consider local print publications, radio stations, and television channels that your audience uses. <\/span><\/p>\n<h3>5. Trade Shows<\/h3>\n<p><span style=\"font-weight: 400;\">There are countless trade shows that pop up around the world on a daily basis, many of which may fall into your industry. In most cases, <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/04\/11\/how-to-prepare-for-a-trade-show-the-smart-way\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">getting involved in the trade show circuit<\/a> is a great way to gain new business\u2014especially if you have a unique product to offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your company has never attended a trade show in the past, start with smaller, perhaps locally-based events if possible\u2014they\u2019re easier and less expensive to find space in. <\/span><\/p>\n<h3>6. Online Reviews<\/h3>\n<p><span style=\"font-weight: 400;\">Your online presence means everything today. The unfortunate side of this coin is that you don\u2019t always have control over what people say about your business on the Internet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you <\/span><em><span style=\"font-weight: 400;\">can<\/span><\/em><span style=\"font-weight: 400;\"> influence an online reputation. How? By providing a great customer experience and including regular calls to action (CTA) to customers via your social pages, newsletters, and other channels. Asking followers to post a positive review on sites like Angie\u2019s List or Yelp can get you a lot of mileage, and it\u2019s a very inexpensive marketing technique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, don\u2019t just assume that people are paying attention\u2014<\/span><em><span style=\"font-weight: 400;\">get them<\/span><\/em><span style=\"font-weight: 400;\"> to pay attention. Focus on ramping-up your marketing efforts, and the rest will fall into place on its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to start promoting your business, take a look through some marketing products like <\/span><a href=\"https:\/\/www.freelogoservices.com\/business-cards\/start\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">business cards<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.freelogoservices.com\/custom-t-shirts\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">t-shirts<\/span><\/a><span style=\"font-weight: 400;\">, and branded <\/span><a href=\"https:\/\/www.freelogoservices.com\/canvas-tote-bags\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">canvas tote bags<\/span><\/a><span style=\"font-weight: 400;\">. Grab some attention for your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at any business that\u2019s had a lot of success, and you\u2019ll notice that they all place a great deal of focus on one specific thing\u2014marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,110],"tags":[],"class_list":["post-21005","post","type-post","status-publish","format-standard","hentry","category-offline-promotion","category-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Fundamental Marketing Channels to Grow Your Business | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Need a new avenue through which to market your business? These six marketing channels are guaranteed to increase brand awareness and customer retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/6-fundamental-marketing-channels-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Fundamental Marketing Channels to Grow Your Business | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Need a new avenue through which to market your business? 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