{"id":21212,"date":"2017-08-30T22:04:24","date_gmt":"2017-08-30T22:04:24","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/08\/30\/diy-seo-tips-to-increase-your-search-engine-rankings\/"},"modified":"2025-12-31T16:50:20","modified_gmt":"2025-12-31T16:50:20","slug":"diy-seo-tips-to-increase-your-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/diy-seo-tips-to-increase-your-search-engine-rankings\/","title":{"rendered":"DIY SEO: Tips to Increase Your Search Engine Rankings"},"content":{"rendered":"

Statistics show that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. So how do you get <\/span>your<\/span><\/em> website to show up on that covetable first Google search page?<\/span><\/p>\n

Search Engine Optimization (SEO) helps search engines find sites. If you aren\u2019t using SEO, then it\u2019s likely search engines can\u2019t find your website. That means customers can\u2019t either.<\/span><\/p>\n

What is SEO and how can it help increase search rankings?<\/h2>\n

Search engines like Google, Yahoo, Bing, and others \u201ccrawl\u201d the web for information based on words users type in the search bar. The search engine determines which sites are the most relevant and provides a list of results. SEO \u201coptimizes\u201d your site\u2019s ability to show up in those results.<\/span><\/p>\n

Search engines take multiple factors into consideration and the algorithms are complex, but there are some simple Do-it-Yourself steps you can take to optimize your website. These basic practices will help you boost visibility online, increase search rankings, and more specifically, increase google rankings (since Google owns 65-70% of the search engine market share).<\/span><\/p>\n

Note: SEO relates only to \u201corganic search rankings.\u201d This does not include paid advertising. The image below shows how paid ads and organic search results appear.<\/span><\/p>\n

\"Diagram<\/p>\n

Basic SEO practices to increase search engine rankings<\/h2>\n

Get your free Google business listing<\/h3>\n

If you haven\u2019t already, <\/span>register your business with Google<\/span><\/a>. This will ensure that your business shows up on Google Maps, Search, and other Google properties. No storefront? You can still list your business without an address to increase Google rankings.<\/span><\/p>\n

Do some keyword research<\/h3>\n

Keyword research is the foundation of SEO strategy. Give some thought to keywords or phrases that are relevant to your business. What might potential customers type into the search bar? What keywords or phrases do you want your business to be found for? Try not to be too generic.<\/span><\/p>\n

Let\u2019s say, for example, that you own a landscaping business in Toledo, Ohio. It would be tough for the right customers to find you if they only used a simple search term like \u201clandscaper.\u201d They are more likely to search:<\/span><\/p>\n