{"id":21426,"date":"2017-10-10T20:52:24","date_gmt":"2017-10-10T20:52:24","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2017\/10\/10\/mistakes-to-avoid-when-starting-a-business-blog\/"},"modified":"2025-12-31T16:56:10","modified_gmt":"2025-12-31T16:56:10","slug":"mistakes-to-avoid-when-starting-a-business-blog","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/mistakes-to-avoid-when-starting-a-business-blog\/","title":{"rendered":"5 Rookie Mistakes to Avoid When Starting a Business Blog"},"content":{"rendered":"

Ah, blogging. It\u2019s something that the vast majority of modern businesses consider not only effective, but integral to their marketing strategy\u2014<\/span>especially B2B companies<\/span><\/a>. Contrary to what many managers and CEOs may believe, however, the process is a combination of both art and science. In a perfect world, simply coming up with a list of topics, preparing each piece, and publishing them on your organization\u2019s blog would be enough; if only it were so simple. <\/span><\/p>\n

Starting a business blog<\/a> isn\u2019t always easy, but it doesn\u2019t have to keep you up at night. Want to build a blog that\u2019s actually effective and drives traffic to your website<\/a>? Here are five mistakes you <\/span>need<\/span><\/em> to avoid. <\/span><\/p>\n

1) Using your blog as a press center<\/h2>\n

So you\u2019ve just put together a press release that you <\/span>know<\/span><\/em> is going to get a lot of traction\u2014why not toss it on the blog, right? Stop right there. <\/span><\/p>\n

You can certainly mention your company or even highlight accomplishments, but your blog should be reserved for content that readers will actually find helpful in their own lives. A tech company, for example, will garner a much more engaged audience with a post about future trends in the tech industry than by publishing a boilerplate PR piece listing new hires. <\/span><\/p>\n

If it\u2019s newsworthy but offers little real value to the reader, take the safe route and send it to the press.<\/span><\/p>\n

2) Forgoing personality<\/h2>\n

The Internet may be loaded with fun, engaging content, but for every blog that fits this description, there\u2019s an unscalable mountain of boring blogs and articles to sift through. <\/span><\/p>\n

Newsflash: <\/span>No one<\/span><\/em> wants to read something that\u2019s going to cause them to fall asleep. It\u2019s not the subject matter that tends to be a problem, either; it\u2019s the <\/span>voice<\/span><\/em>. Industrial tubes and pipes can be made interesting with the right amount of injected personality, but even interesting content will fall flat if presented in a monotone fashion. <\/span><\/p>\n

Not sure how to inject a unique voice into your blog? Be sure to: <\/span><\/p>\n