{"id":21832,"date":"2020-10-21T08:57:00","date_gmt":"2020-10-21T08:57:00","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2020\/10\/21\/how-to-make-your-own-logo-design\/"},"modified":"2025-12-31T18:53:46","modified_gmt":"2025-12-31T18:53:46","slug":"how-to-make-your-own-logo-design","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/how-to-make-your-own-logo-design\/","title":{"rendered":"How to Make Your Own Logo Design in 7 Steps"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Great logos are deceptively simple; so to the untrained eye, they seem easy to create. The perfectly balanced logo designs you see every day are the product of obsessive tweaking. Expert designers are so skilled at unifying shapes, colors, and layouts that their work looks effortless.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Yet, hiring a designer to handle the entire process isn&#8217;t always an option. Maybe you&#8217;re working with a tight budget or already have a strong concept in mind. Whatever the case, check out these design basics before you make your own logo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-gather-design-inspiration\"><span style=\"font-weight: 400\">1. Gather design inspiration<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Visuals draw your eyes to simple details that make a great logo jump off the page. Learning to spot attractive design elements can help you narrow down your style choices. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Look to <\/span><a href=\"https:\/\/www.freelogoservices.com\/blog\/2016\/07\/29\/infographic-what-makes-a-fortune-500-logo\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">logos from successful brands<\/span><\/a><span style=\"font-weight: 400\"> and designers for inspiration. You can print out images, save them on a computer or create a web album on websites such as Pinterest. Try to visually dissect your favorite picks, taking note of the form and placement of each shape. Here are sample elements to keep in mind:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Are the lines sharp, round, or a combination of both?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Is the design symmetrical? If not, what other elements create balance?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">How does the design use centered or off-center elements?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">How do the shapes interact? Are they adjacent? Stacked? Overlapping? Concentric? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Are the colors complementary? Contrasting? Monochromatic? Neutral?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Does the design include white space? Broken lines or shapes?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Pay attention to patterns and trends that stand out, especially in your industry. Consumer perception is a big part of branding. Imagine visiting a bank with a wacky mascot logo and fun, youthful brand colors. A bank has to inspire trust, so it needs an authoritative logo that matches its brand identity.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-decide-on-a-custom-or-stock-design\"><span style=\"font-weight: 400\">2. Decide on a custom or stock design<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Does the mere thought of an art project make you cringe? &nbsp;A <\/span><a href=\"https:\/\/www.freelogoservices.com\/logo-design\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">logo maker<\/span><\/a><span style=\"font-weight: 400\"> is a do-it-yourself option to get a ready-made design or mock-up without any art skills. Logo makers provide design templates with images and font pairings to help you try out a variety of looks. They are tailored to beginners, and you can customize a design with just a few simple tweaks. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">On the other hand, an original custom logo can set your business apart, giving you more distinction and brand recognition. The custom route takes more time, effort and patience, but you can simplify a design to fit your skill level. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Using a stock design can work in some situations if you don&#8217;t want to make your own logo from scratch. For example:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">You have an established business with a loyal customer base.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">You operate locally and have few direct competitors.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Your operate locally and have strong branding through other channels.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Your overall branding goes against industry norms.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">A custom logo is typically a good option if your business is new or online. Growing businesses are under more pressure to build an audience, and it&#8217;s easier to stand out with a <a href=\"https:\/\/www.deluxe.com\/logo-design\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener noreferrer\">custom logo<\/a>.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"button\" href=\"https:\/\/www.freelogoservices.com\/step1\">Make a Logo in Minutes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-plan-to-transform-a-template\"><span style=\"font-weight: 400\">3. Plan to transform a template<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">When you&#8217;re going with a logo maker, look for programs with a big library of editable templates. The more power you have to customize the design, the better it will be. Customization reduces the chance of running into another business with a similar logo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Choose a template with a symbol you like, and then <\/span><a href=\"https:\/\/www.freelogoservices.com\/blog\/2015\/03\/12\/what-to-look-for-in-a-font\/\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">change the fonts<\/span><\/a><span style=\"font-weight: 400\"> and colors to make the design your own. When it makes sense, go with a symbol that has strong ties to your business name, but not your industry. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Consider how Fruit of the Loom uses food on an underwear brand, an uncommon association. Yet, it perfectly conveys the message behind the brand name.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You should also play around with word placement. Deviating from the standard look \u2014 a logomark above a business name \u2014 can immediately add visual impact. Here are common ways to transform a template:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\"><strong>Framing:<\/strong> Arrange the words around the logomark in a box or circle (<\/span><a aria-label=\"(Opens a new window)\" href=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/3\/35\/Starbucks_Coffee_Logo.svg\/480px-Starbucks_Coffee_Logo.svg.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Starbucks<\/span><\/a><span style=\"font-weight: 400\">, NBC )<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Two-tone:<\/strong> Use a different color on adjacent words for contrast (<\/span><a aria-label=\"(Opens a new window)\" href=\"https:\/\/hdwallsource.com\/img\/2014\/12\/beats-audio-wallpaper-5283-5405-hd-wallpapers.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Beats Audio<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Stacking:<\/strong> Stack multiple words with right, left or off-center alignment (<\/span><a aria-label=\"(Opens a new window)\" href=\"http:\/\/www.carlogos.org\/logo\/Land-Rover-logo-2011-1920x1080.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Land Rover<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\"><strong>Orientation change:<\/strong> Alter the direction of the words or use a nonlinear layout (<\/span><a aria-label=\"(Opens a new window)\" href=\"https:\/\/corporate.homedepot.com\/sites\/default\/files\/styles\/thumbnail\/public\/image_gallery\/THD_logo.jpg?itok=dWP4RaDu\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Home Depot<\/span><\/a><span style=\"font-weight: 400\">, Ocean Spray)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you aren&#8217;t planning to use a logomark at all, it&#8217;s even more important to be unique with the lettering.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-choose-the-right-logo-design-software\"><span style=\"font-weight: 400\">4. Choose the right logo design software<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Steer clear of software that isn&#8217;t designed for making hiqh-quality images. It&#8217;s tempting to go straight to programs you&#8217;re familiar with, but you&#8217;ll hit a brick wall before you know it. With programs such as Microsoft Paint or Powerpoint, you lose clarity the more you resize and edit a logo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">For the best results, you need to <a href=\"https:\/\/www.logomaker.com\/blog\/2019\/03\/27\/vector-logo-image\/\">work with vector files<\/a>, which are scalable. Common files types include .ai, .eps and .svg. These file types also allow you to create transparent backgrounds, so you can display a clean logo on any medium. Choose a pro software, such as Adobe Illustrator and CorelDraw, or free options, such as GIMP.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you&#8217;re not comfortable designing in a vector format, you can convert another file type to a vector. Just make sure the original design is large and clear to retain as much quality as possible.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-brainstorm-ideas-on-paper\"><span style=\"font-weight: 400\">5. Brainstorm ideas on paper<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Creating a completely new logo design? Use hand-drawn drafts in pen or pencil to work out your design. Try not to worry too much about your art skills. The goal is to be less restrictive with your initial ideas. Doodling is like setting your brain free to release all your creative power on paper. If you start with a beginner design software, you&#8217;re more likely to limit yourself to available shapes and symbols.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Don&#8217;t throw out your failed sketches. Put several doodles on the same page to compare the changes. Why not test out a few <\/span><a aria-label=\"(Opens a new window)\" href=\"http:\/\/www.teddideppner.com\/wp-content\/uploads\/2011\/07\/modernir-logo-sketches01.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">hand-drawn fonts<\/span><\/a><span style=\"font-weight: 400\"> as well? Watch the logo process evolve to hone in on what works and what doesn&#8217;t. Then, you can try out new combos pairing the features you like.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-build-upon-simple-shapes\"><span style=\"font-weight: 400\">6. Build upon simple shapes<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Think like the pros, and let shapes be your guide. Designers use basic shapes to perfect the form of a logo and create more complex shapes. This technique is an easy way to preserve symmetry and proportion and avoid misshapen lines. Consider these smart ways to build from shapes:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Layering:<\/strong> Overlapping simple shapes can help you create the outline of a bigger shape. Whether you realize it or not, you probably learned this skill in grade school. Imagine drawing a rabbit logo. Try looking for <\/span><a href=\"http:\/\/www.drawinghowtodraw.com\/stepbystepdrawinglessons\/wp-content\/uploads\/2015\/02\/letter-b-bunny-drawing-tutorials.png\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">familiar shapes in the rabbit&#8217;s form.<\/span><\/a><span style=\"font-weight: 400\"> Upon closer look, you&#8217;ll notice the body is mostly made up of circles and ovals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Reduction:<\/strong> Use basic shapes and layering, and then erase portions to reveal negative space. Picture logos from major brands, such as Pepsi, Adidas, and Mitsubishi.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Substitution:<\/strong> Shapes can also serve as placeholders when you want a balanced, beautiful logo form. Think about the famous &#8220;byte&#8221; in the Apple logo. A designer would use a circle to create the perfect cutout. Even though the circle isn&#8217;t part of the design, it helps to achieve a balanced and proportionate curve in the apple.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-choose-your-color-palette\">7. Choose your color palette<\/h2>\n\n\n\n<p>After building out your logo shape and design, start to think about what colors you want represented in your brand. According to <a href=\"https:\/\/create.adobe.com\/2017\/8\/1\/how_to_choose_the_right_logo_color.html\">Adobe Create<\/a>, there are 3 simple things to consider when choosing the right logo color palette:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start your logo in black and white.<\/strong> The logo is more memorable than the color. \u00a0<\/li>\n\n\n\n<li><strong>Use colors to standout.<\/strong> Choose a color story that separates you from the competition in your industry.\u00a0<\/li>\n\n\n\n<li><strong>Consider the context of your color palette. <\/strong>Make sure the colors you choose translate well from print on your marketing materials to your website and social media. Also consider color meanings in different industries and geographical locations.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Logo design is a challenge, and you&#8217;ll probably come up with more bad ideas than good ones. But don&#8217;t get discouraged. Removing all the elements that don&#8217;t fit is how you create a winning design. Get feedback as you bring your design to life. Stepping outside your creative perspective once in a while helps you spot flaws and edit like a professional.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great logos are deceptively simple; so to the untrained eye, they seem easy to create. The perfectly balanced logo designs you see every day are the product of obsessive tweaking. Expert designers are so skilled at unifying shapes, colors, and layouts that their work looks effortless. Yet, hiring a designer to handle the entire process [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,106],"tags":[],"class_list":["post-21832","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Your Own Logo Design in 7 Steps | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Get in touch with your creative side and learn about these logo design basics. Read these simple steps to design and make your own logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/how-to-make-your-own-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Own Logo Design in 7 Steps | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Get in touch with your creative side and learn about these logo design basics. 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