{"id":23845,"date":"2018-04-17T18:12:20","date_gmt":"2018-04-17T18:12:20","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/04\/17\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\/"},"modified":"2025-12-31T17:43:17","modified_gmt":"2025-12-31T17:43:17","slug":"7-clever-ideas-for-promoting-your-small-business-with-pen-marketing","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\/","title":{"rendered":"7 Clever Ideas for Promoting Your Small Business with Pen Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pen advertisements help promote small businesses&#8211;it happens all the time. You\u2019re in the car or a store and you have to write something down. You find that old envelope you\u2019ve been carrying around, but now you need something to write with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You scour the glove compartment or reach into your briefcase and you find one. Singing small praises, you write down what you need and then notice the logo on the pen\u2026and you remember that you\u2019ve been meaning to give that business a call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a happy ending for everyone. The pen saves the day again, in more ways than one. Not only did you find something to write with, but you\u2019re reminded of something else you need and\u2014most importantly\u2014where to get it.<\/span><\/p>\n<h2>The Promotional Power of the Pen<\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner, you\u2019re working hard to build your company (and your brand) and you want to drive awareness of your products or services. Promotional items are an effective way to support your efforts. A classic pen is still the preferred writing tool&#8211;and a crowd-pleasing promotional item, even in our increasingly digital and technology-driven age. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s something everyone needs and keep around somewhere, whether that\u2019s a jacket, car, briefcase or purse. <\/span><a href=\"http:\/\/www.sageworld.com\/blog\/index.php\/2015\/04\/30\/25-insane-but-true-facts-about-promotional-products\/\"><span style=\"font-weight: 400;\">Here\u2019s proof<\/span><\/a><span style=\"font-weight: 400;\"> that the pen is one of the most cost-effective ways to promote your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing instruments tie with the bag for the lowest cost per impression of any other promotional product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">69% of consumers would pick up a promotional product if they deemed it useful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">77% consumers say a promotional product\u2019s usefulness is the #1 reason to keep it, with writing instruments ranked among the most useful<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So if you\u2019re convinced to print your business logo on the most consistent writing instrument in the history of the human race, then you\u2019re probably wondering how to get those pens (and your brand) into the hands that need them. Here are seven effective ways your use pens to promote your business:<\/span><\/p>\n<h3>Keep Pens On-Hand At the Store or Office<\/h3>\n<p><span style=\"font-weight: 400;\">If you own a brick and mortar store or have a small office where you deal with customers face-to-face, having a small bucket of pens on display is a nice touch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oftentimes, customers need to write something down or sign a receipt and if they see a pen nearby, they\u2019ll ask to use it. If they see a bunch of free pens, though, they\u2019ll grab one\u2014or even several to share. \u00a0They\u2019ll use it and then tuck it away until days, weeks or even months later, when they\u2019ll use that pen again and be reminded of you. And staying top of mind is always good for business.<\/span><\/p>\n<h3>Bring Them to Professional Events<\/h3>\n<p><span style=\"font-weight: 400;\">Conventions and trade shows are fantastic places to network and promote your business, and these events always feature great giveaways. Businesses offer up everything from T-Shirts and bags to toys made to help promote their brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often these freebies are given out in little packages, which, more often than not, contain a custom-branded pen. Even if you\u2019re not going that far with the creative swag, don\u2019t worry. You\u2019ll still find people who go around and collect pens, so make sure yours are right out there in front to grab.<\/span><\/p>\n<h3>Consider Pens the Classic Sales Call Leave-Behind<\/h3>\n<p><span style=\"font-weight: 400;\">Going on sales calls takes fortitude and determination. You want to sell your business and ensure the person you\u2019re wooing becomes a loyal customer. You pour your heart and soul into the pitch and you want it to resonate so you\u2019re remembered long after you\u2019ve finished talking to the customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What better way than to leave a small token, a useful little instrument that will remind the customer of you later on? \u00a0When you\u2019re busy selling, grab a bunch of your branded pens and gleefully hand them out to anyone who wants one. You\u2019ll be surprised how many you\u2019ll hand out.<\/span><\/p>\n<h3>Dare to be Different With A &#8220;Handy&#8221; Business Card Replacement<\/h3>\n<p><span style=\"font-weight: 400;\">Business cards are a necessary, time-honored tradition to get your brand name out there and share your contact information. But times are changing. You can put everything about your business on the internet and need to get people to visit your website. You could put your business details on a card, but why not print it on a pen? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t need to be a replacement for a business card, but look at it as a way to make your business information more useful. Besides, business cards get accidentally thrown away when people clean out their pockets. Pens usually get saved from the clutches of the garbage can.<\/span><\/p>\n<h3>Show Support With Community Event Freebies<\/h3>\n<p><span style=\"font-weight: 400;\">Standing up for a good cause is a socially conscious way to get your brand out there in front of the right people. Every community has events that promote awareness or raise money for charities, and local businesses always like to get involved. If you take part in these events with a booth or table, have pens available as giveaways. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can go one step further and have custom pens made to reflect the spirit of the event: a pink bow for breast cancer awareness or a \u201cHappy 100<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> Anniversary\u201d for your town\u2019s\u00a0<\/span>centennial celebration. You\u2019re supporting your community and your brand will be better for it.<\/p>\n<h3>Include Them in Your Mailings<\/h3>\n<p><span style=\"font-weight: 400;\">If you ship packages to customers or like to send out promotional kits, company-branded pens can be a nice little extra to toss in the envelope or box. \u00a0Everyone likes it when something they ordered comes in the mail\u2014and if they open the package to find a couple of pens, they\u2019ll be doubly delighted. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if the contents of the package don\u2019t last forever, they can make use of your pen for a lot longer than you think. And what\u2019s more, inserting a bulky pen into a direct mail package will increase the odds that the lumpy envelope gets opened and your business gets noticed.<\/span><\/p>\n<h3>Cross-Promote With Local Businesses<\/h3>\n<p><span style=\"font-weight: 400;\">As a business, you know the power of networking. It\u2019s amazing how easily you can pull in business when you get others talking. Networking with other local business owners is an essential way to get your name and service offerings out to the people looking for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partner up with that fantastic Italian restaurant down the street or the realtor across the way\u2014and give them some of your branded pens. In return, take a box of their branded magnets or sticky notes and promote their business with your customers.<\/span><\/p>\n<h3>Ready to Start Marketing with Pens?<\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no shortage of ways that a pen can be used to get your brand name out there and help bring in new business. Some people might a pen is just something to write with, but its versatility for visibility is unsurpassed. To make your branded pens the best they can be, follow these simple best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Share the need-to-knows:<\/strong><span style=\"font-weight: 400;\"> Your pen should feature your logo\/business name, web address and phone number, so people know who you are and how to find you. <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Keep it simple:<\/strong><span style=\"font-weight: 400;\"> Including too much information or using small, hard-to-read fonts diminishes readability and can look unprofessional.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use high-quality images for your logo:<\/strong><span style=\"font-weight: 400;\"> The artwork will look its best and help you put your best foot (pen) forward.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you start getting your pens out there, you just might find that the simple pen is truly mightier than you realize.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore a <\/span><a href=\"https:\/\/www.freelogoservices.com\/pens\" target=\"_blank\" aria-label=\"(Opens a new window)\" rel=\"noopener\"><span style=\"font-weight: 400;\">wide selection of promotional pen products<\/span><\/a><span style=\"font-weight: 400;\"> and start your pen-based marketing campaign today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pen advertisements help promote small businesses&#8211;it happens all the time. You\u2019re in the car or a store and you have to write something down. You find that old envelope you\u2019ve been carrying around, but now you need something to write with. You scour the glove compartment or reach into your briefcase and you find one. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,109],"tags":[],"class_list":["post-23845","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-offline-promotion"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Clever Ideas for Promoting Your Small Business with Pen Marketing | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Promotional items are an effective way bring awareness to your new business. Pens continue to be a crowd-pleasing free gift.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Clever Ideas for Promoting Your Small Business with Pen Marketing | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Promotional items are an effective way bring awareness to your new business. Pens continue to be a crowd-pleasing free gift.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelogoservices.com\/blog\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"FreeLogoServices\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T18:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T17:43:17+00:00\" \/>\n<meta name=\"author\" content=\"flsadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"flsadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\\\/\"},\"author\":{\"name\":\"flsadmin\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/5c47e69f614c2cc7e3bd1f3b967b3aa7\"},\"headline\":\"7 Clever Ideas for Promoting Your Small Business with Pen Marketing\",\"datePublished\":\"2018-04-17T18:12:20+00:00\",\"dateModified\":\"2025-12-31T17:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\\\/\"},\"wordCount\":1284,\"publisher\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Brand Building\",\"Offline Promotion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\\\/\",\"url\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/7-clever-ideas-for-promoting-your-small-business-with-pen-marketing\\\/\",\"name\":\"7 Clever Ideas for Promoting Your Small Business with Pen Marketing | FreeLogoServices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.freelogoservices.com\\\/blog\\\/#website\"},\"datePublished\":\"2018-04-17T18:12:20+00:00\",\"dateModified\":\"2025-12-31T17:43:17+00:00\",\"description\":\"Promotional items are an effective way bring awareness to your new business. 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