{"id":23884,"date":"2018-05-03T09:00:22","date_gmt":"2018-05-03T09:00:22","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/05\/03\/5-ways-to-use-t-shirts-to-build-your-brand\/"},"modified":"2025-12-31T17:45:12","modified_gmt":"2025-12-31T17:45:12","slug":"5-ways-to-use-t-shirts-to-build-your-brand","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/5-ways-to-use-t-shirts-to-build-your-brand\/","title":{"rendered":"3 Ways to Use T-Shirts to Build Your Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Try to remember your last trip to a mall or other big, public space. As humans, it\u2019s in our nature to notice others &#8212; what they are wearing, saying, and what they look like. We&#8217;re willing to bet that there were branded t-shirts featuring logos all around you. You probably noticed a Nike swoosh, a sports team mascot, some rock band you&#8217;ve never heard of, or even a local business. T-shirts really are &#8220;walking billboards&#8221; for the brand that they represent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guess what? That\u2019s marketing at work. At least one of those t-shirts put the name of something in your head and maybe peaked your curiosity to investigate the business further. Maybe you pulled out your phone to do a quick web search. <\/span><\/p>\n<p><strong>T-Shirts: Promotional Products or Walking Billboards?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.freelogoservices.com\/blog\/2018\/03\/29\/how-to-pitch-your-small-business\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Small business owners<\/a> know that marketing their name and brand is an important part of being successful, especially in today\u2019s climate where the competition is fierce and certain segments of the market are brand loyal. A custom t-shirt is one of the greatest <a href=\"https:\/\/www.freelogoservices.com\/blog\/2017\/07\/12\/6-fundamental-marketing-channels-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">marketing tools<\/a> for building awareness of your brand: they are literally walking advertisements for you. But slapping your company logo on a shirt is just the first step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you use branded t-shirts effectively? Here are 3 things to try:<\/span><\/p>\n<p><strong>1. On your Customers<\/strong> &#8211;\u00a0Since t-shirts are quite affordable, you can have large quantities made to distribute to your customers. A few ideas:<\/p>\n<ul>\n<li><strong>Bring t-shirts to sales calls or demos to hand out as a parting gift<\/strong><span style=\"font-weight: 400;\">. High-quality t-shirts will get used (even if not by the person you give it to). <\/span><\/li>\n<li><strong>Provide your customers with more than just a receipt<\/strong> <span style=\"font-weight: 400;\">&#8211; Give them a t-shirt to say \u201cthanks\u201d. Bonus gifts are a get selling feature of any sales promotion.<\/span><\/li>\n<li><strong>Gifts for High-Value Customers<\/strong> <span style=\"font-weight: 400;\">&#8211; Beyond your standard t-shirt, have a higher quality t-shirt or polo to give to you repeat and loyal customers.<\/span><\/li>\n<\/ul>\n<p><strong>2. On your Employees<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When you need help at Target, you look for someone in a red shirt, right? That\u2019s all the evidence you need that a recognizable uniform can speak volumes to your customers. If you require your employees to wear a uniform, give them a company-branded t-shirt. If your employees have leeway in what they wear, why not give them shirts to wear on casual Fridays? You can also reward an exceptional employee with a special shirt, too. <\/span><\/p>\n<p><strong>3. At Community Events<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Every community has special or annual events. They might be geared toward promoting local businesses, bringing awareness to a cause, or fundraising for a local charitable organization. This is the perfect opportunity to get your brand name out there. Think of a local fundraiser or walk-a-thon: you, or someone you know, can enter the event and wear a company t-shirt. Better yet, sponsor a company team and have every participant sport your \u201ccolors.\u201d This puts a literal twist on the \u201cwalking advertisement,\u201d doesn&#8217;t it?<\/span><\/p>\n<p><strong>Ready to Sport your Company T-shirt?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.freelogoservices.com\/custom-t-shirts\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">T-shirts<\/a> are affordable and easier than ever to customize and purchase. Who says you need to have just one t-shirt design to represent your business? You can have multiple designs and use them to cleverly market your brand. There\u2019s really no end to what you can do with a t-shirt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re designing a shirt, keep some things in mind. You want it to reflect your business and convey professionalism, so incorporate your company logo and try to keep it consistent with the color schemes in your existing marketing materials or domain\/website. Be sure to check out how your shirts will look before they are made. The lettering should be clear and easily readable, with the correct font size and color combinations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to create your next walking billboard? Visit FreeLogoServices to <a href=\"https:\/\/www.freelogoservices.com\/custom-t-shirts\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">design a t-shirt<\/a> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Try to remember your last trip to a mall or other big, public space. As humans, it\u2019s in our nature to notice others &#8212; what they are wearing, saying, and what they look like. We&#8217;re willing to bet that there were branded t-shirts featuring logos all around you. You probably noticed a Nike swoosh, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,109],"tags":[],"class_list":["post-23884","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-offline-promotion"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Ways to Use T-Shirts to Build Your Brand | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Small business owners know that marketing is vital to success. Custom t-shirts or &quot;walking billboards&quot;, are great branding \/marketing tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/5-ways-to-use-t-shirts-to-build-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Use T-Shirts to Build Your Brand | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Small business owners know that marketing is vital to success. 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