{"id":23885,"date":"2018-05-10T09:00:35","date_gmt":"2018-05-10T09:00:35","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/05\/10\/5-trends-in-business-card-design-you-didnt-know-about\/"},"modified":"2025-12-31T17:45:59","modified_gmt":"2025-12-31T17:45:59","slug":"5-trends-in-business-card-design-you-didnt-know-about","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/5-trends-in-business-card-design-you-didnt-know-about\/","title":{"rendered":"5 Trends in Business Card Design You Didn’t Know About"},"content":{"rendered":"

Have you ever gone for lunch at a restaurant and seen the big fishbowl filled with business cards? Did you add your business card into the mix with the hopes of being chosen for that free meal? <\/span><\/p>\n

You probably noticed that most of the other cards are plain, with white backgrounds and just a little information. If your business cards do not stand out, not being chosen for the \u201cfree meal\u201d will be the least of your problems.<\/span><\/p>\n

Remember, in this day and age, it is easier than ever to make your business cards unique<\/a> and professional.<\/span><\/p>\n

Be Gone with Boring Design<\/strong><\/p>\n

The business card is a time-honored method to share your business\u2019s contact information, but times are changing. With 88% of business cards<\/a> thrown out within a week, you want to be in that other 12%. Technology and creativity have intersected to make it now easier than ever to brand your business <\/a>with unique and eye-catching cards that will leave a lasting impression on all who receive it.<\/span><\/p>\n

Ready to go? Consider these 5 new trends in business card designs:<\/span><\/p>\n

1. Not Your Standard Card<\/strong><\/p>\n

A sure-fire way to keep your business card out of the trash is to make it useful. Put your brand on something that can be used over and over again. <\/span><\/p>\n

Magnets are always a fun idea, especially if they incorporate a calendar. These will likely end up on a refrigerator door, where your business information will live for the rest of the year. <\/span><\/p>\n

Pens are another great option. Simply wrap a simple design around a pen to create a business card that writes!<\/span><\/p>\n

2. Stellar Brand Consistency<\/strong><\/p>\n

Your business cards, no matter what form they take, will leave a lasting impression when you meet someone for the first time. They are part of the \u201cintroduction\u201d phase of any business meeting or deal. <\/span><\/p>\n

Your business cards should be an extension of your branding message. They should use the same elements as your website and other promotional materials (especially those on-hand during the meeting). <\/span><\/p>\n

When you choose a design, be mindful of the color schemes and how it will incorporate with your logo and brand colors\/aesthetic.<\/span><\/p>\n

3. Don\u2019t Forget to Use Both Sides<\/strong><\/p>\n

You can draw attention to your business card by using both sides for images and copy. There are unlimited possibilities for how you can structure your double-sided business cards. <\/span><\/p>\n

One standard layout would be a small logo and contact information on the front. The back in this situation can be used for an appointment reminder, a business photo, another larger logo, or even a punch card. <\/span><\/p>\n

How you arrange your card will depend on how you intended to use them. If you are unsure, create a few different options: one for a standard meeting, another for customers coming into your store\/business, and one that is just for promotion (think \u201cBuy One, Get One on Your Next Purchase). <\/span><\/p>\n

4. Interactivity<\/strong><\/p>\n

Business cards do not have to be the standard one-piece card that we\u2019re all aware of. You can get creative with how people read it\u2014and engage with it! <\/span><\/p>\n

Business cards today can be multi-layered so that a person has to unfold it or slide out a part. With designs like these, you can make an eye-popping design using your logo on the front layer and then cleverly reveal your contact info on the inside or flip side. <\/span><\/p>\n

Inviting the customer to go beyond simply reading your card will increase the chances of them holding onto it and even showing it to others.<\/span><\/p>\n

5. Simplistic, but Sophisticated<\/strong><\/p>\n

Even with all the colorful and creative designs for business cards, nothing beats simplicity mixed with elegance. Keeping designs simple\u2014but stylishly modern\u2014will help focus customers on your contact information. <\/span><\/p>\n

Why not set your name and contact details off-center? Use a vertical orientation? You can stay conservative with your design elements and still create a card that draws attention.<\/span><\/p>\n

Business cards don\u2019t have to be plain anymore. But they still have to look professional, so avoid these common errors when designing your cards:<\/span><\/p>\n