{"id":23894,"date":"2018-06-08T09:00:19","date_gmt":"2018-06-08T09:00:19","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/06\/08\/how-to-choose-engaging-promotional-products-for-your-customers\/"},"modified":"2025-12-31T17:48:55","modified_gmt":"2025-12-31T17:48:55","slug":"how-to-choose-engaging-promotional-products-for-your-customers","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/how-to-choose-engaging-promotional-products-for-your-customers\/","title":{"rendered":"How to Choose Engaging Promotional Products for Your Customers"},"content":{"rendered":"

Marketing your business with custom promotional products<\/a> is a slow process, and you can’t easily measure your success in simple terms of profit and loss.\u00a0<\/span>The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of new business. <\/span><\/p>\n

Roughly <\/span>eight in 10 people<\/span><\/a> own between one and 10 promotional items. Of those people, 53 percent use a promotional product on a weekly basis. Through repeat contact with your branded items, people become familiar with your business.\u00a0<\/span><\/p>\n

Yet, it isn’t effective to simply flood your community with freebies featuring your logo. One in five people throws out promotional products they don’t want.\u00a0<\/span>Will people use your branded items on a regular basis or just toss them into a pile of unused trinkets? <\/span><\/p>\n

Promotional items are only valuable to you \u2014 the business owner \u2014 when they provide a return on investment. Always choose items that are useful to your customers. <\/span><\/p>\n

People will be motivated to keep your promotional products longer, which exposes your brand to many other potential customers.\u00a0<\/span>You might rope in a few solid leads with a catch-all strategy, but you’re guaranteed to get positive results if promotions are tailored to your audience. <\/span><\/p>\n

Follow these tips to choose the right promotional products for small business, so you can make every marketing dollar count.<\/span><\/p>\n

Have a Clear Objective in Mind<\/strong><\/h2>\n

Know what you want to accomplish before dipping into your marketing budget. Otherwise, you could end up wasting money on promotional items no one really wants.<\/span><\/p>\n

What is your ideal outcome for a promotional campaign? Are you trying to increase brand recognition in your area or get people interested in a new business? Looking to acquire a few high-value customers within a specific timeframe?<\/span><\/p>\n

Your goals should determine how much money and effort you devote to the project. Designing personalized promotional items is a smart way to target a niche market when you have high-end products or a highly refined audience.<\/span><\/p>\n

On the other hand, simple, low-cost promotional items make sense for spreading brand awareness among a general audience. In the US alone, roughly <\/span>90% of people<\/span> remember who gave them a <\/span>promotional T-shirt<\/span><\/a>. These products are attractive and visual, making them a great choice for reaching as many people as possible.<\/span><\/p>\n

Start With Popular Product Categories<\/strong><\/h2>\n

In many ways, you have unlimited options for creating custom promotional products. The Coca-Cola Company once installed “happiness” vending machines around the world that gave out freebies, offered words of encouragement, and performed good deeds.\u00a0<\/span><\/p>\n

Obviously, a small business won’t resort to such extremes, but it’s possible to create branded versions of just about any item. However, it may involve a lot of trial and error to find an out-of-the-box promotional product that delivers the results you want. <\/span><\/p>\n

In the meantime, get inspiration from popular products that have a high rate of success across diverse customer segments.\u00a0<\/span>The 2016 Global Advertising Specialties Impressions Study revealed useful insights about promotional products people love.<\/span><\/p>\n