{"id":23992,"date":"2018-06-29T15:52:56","date_gmt":"2018-06-29T15:52:56","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/06\/29\/are-you-using-loyalty-cards-to-win-repeat-business\/"},"modified":"2025-12-31T17:51:29","modified_gmt":"2025-12-31T17:51:29","slug":"are-you-using-loyalty-cards-to-win-repeat-business","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/are-you-using-loyalty-cards-to-win-repeat-business\/","title":{"rendered":"Are You Using Loyalty Cards to Win Repeat Business?"},"content":{"rendered":"

Customer loyalty programs have their naysayers, but one thing is clear. Keeping an existing customer<\/a> is less costly than attracting a new one.<\/span><\/p>\n

Roughly <\/span>57 percent of consumers<\/span><\/a> buy more from companies if they’re loyal to them. No doubt, one of your top priorities is to reach more people and grow your small business. <\/span><\/p>\n

At the same time, don’t underestimate how crucial it is to invest more resources into people who consistently add to your bottom line. <\/span><\/p>\n

If you’re on the hunt for new ways to get repeat business at low cost, try giving out rewards cards. Nearly <\/span>70 percent of consumers<\/span><\/a> admit that loyalty programs influence which retailers they choose. <\/span><\/p>\n

But if you aren’t careful about how you structure a rewards program, the profits might not justify the expense.\u00a0<\/span>Loyalty cards aren’t just about customer retention. You can use a loyalty program to gain insight into customer buying habits and find effective ways to get your money’s worth. <\/span><\/p>\n

Take baby steps, and roll out loyalty card benefits in stages to yield the best results.\u00a0<\/span><\/p>\n

Why It’s Essential to Nurture Customer Relationships<\/strong><\/h2>\n

What does customer loyalty really mean, and why do you need it? To answer this question, think about your personal experiences with one of your favorite small businesses.<\/span><\/p>\n

Imagine the first time you visited this business. Did friendly staff welcome you when came inside or ask if you need help finding a product? Maybe the product or service was so memorable that you couldn’t wait to go back.<\/span><\/p>\n

Early experiences with a business determine the level of service you expect in the future. If the company continues to deliver on its promises, you begin to trust that the business owner cares about your needs.<\/span><\/p>\n

How did the business react the first time you reported a problem? Occasional errors and misunderstandings are normal, so most customers give business owners a chance to resolve issues.<\/span><\/p>\n

In fact, stronger loyalty can grow when businesses go above and beyond to make sure a bad experience turns into a good one. On the other hand, businesses that dismiss a problem or blame the customer drive away unhappy patrons for good.<\/span><\/p>\n

Customer loyalty is how a consumer measures the value of a business based on a history of positive experiences. With every interaction, customers form a stronger emotional attachment that makes them feel connected to the business or brand.<\/span><\/p>\n

Loyal customers can help your business in two key ways. They routinely spend more and <\/span>refer friends and family to your business<\/span><\/a>. <\/span><\/p>\n

An Accenture study showed that more than 50 percent of the most loyal customers actively recommend their favorite brands. Of that loyal group, 14 percent publicly endorse and defend businesses on social media.<\/span><\/p>\n

Types of Loyalty Cards<\/strong><\/h2>\n

Custom loyalty cards don’t have to be an overwhelming investment, and you can tailor them to your budget. Keep these options in mind as you develop a rewards program.<\/span><\/p>\n

Loyalty Card Materials<\/span><\/span><\/p>\n