{"id":24121,"date":"2018-08-29T12:00:57","date_gmt":"2018-08-29T12:00:57","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/08\/29\/responsive-logo-design-creating-logos-for-the-small-screen\/"},"modified":"2025-12-31T17:57:36","modified_gmt":"2025-12-31T17:57:36","slug":"responsive-logo-design-creating-logos-for-the-small-screen","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/responsive-logo-design-creating-logos-for-the-small-screen\/","title":{"rendered":"Responsive Logo Design | Creating Logos for the Small Screen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they\u2019re actually <\/span><em><span style=\"font-weight: 400;\">seeing<\/span><\/em><span style=\"font-weight: 400;\"> you has continued to shrink. Smaller screens call for new strategies when it comes to getting your message to the masses \u2014 and one of those new strategies is to have a logo design that\u2019s responsive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A responsive logo is one which adjusts \u2014 or <\/span><em><span style=\"font-weight: 400;\">responds<\/span><\/em><span style=\"font-weight: 400;\"> \u2014 to the size of the screen on which it\u2019s being viewed, just like a responsive website. Think about a website you\u2019ve visited on your mobile phone that <\/span><em><span style=\"font-weight: 400;\">wasn\u2019t<\/span><\/em><span style=\"font-weight: 400;\"> responsive. Super hard to read and nearly impossible to navigate, right? Responsive design provides a better browsing experience on smaller screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why would a logo need to be responsive? Well, the fact is, some don\u2019t. A simple, clean logo can be as easily recognizable on a small screen as it is on a large one but, a more complex logo \u2014 say, one with words \u2014 might benefit from responsive design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, we\u2019re talking about a stripped down version of the original business logo. As the screen on which it\u2019s viewed gets smaller, <\/span><a href=\"http:\/\/responsivelogos.co.uk\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">a responsive logo will reduce in size and detail<\/span><\/a><span style=\"font-weight: 400;\"> to maintain readability. The trick: it must also remain <\/span><em><span style=\"font-weight: 400;\">recognizable<\/span><\/em><span style=\"font-weight: 400;\"> in order to stay true to the brand. The <\/span><a href=\"http:\/\/responsivelogos.co.uk\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">Chanel logo<\/span><\/a><span style=\"font-weight: 400;\"> is a great example of creating a responsive design that remains 100% true to their brand. <\/span><a href=\"http:\/\/responsivelogos.co.uk\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">Coca Cola\u2019s logo<\/span><\/a><span style=\"font-weight: 400;\"> is another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsive design isn\u2019t just for the big guys, however. According to a report from <\/span><a href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/number-mobile-subscribers-worldwide-hits-5-billion\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">GSMA Intelligence<\/span><\/a><span style=\"font-weight: 400;\">, there are now more than 5 billion mobile phone users worldwide. At the same time, <\/span><a href=\"https:\/\/www.brightedge.com\/resources\/resources\/research-reports\/mobile-first-57-traffic-now-mobile\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">BrightEdge<\/span><\/a><span style=\"font-weight: 400;\"> research found that 57% of <\/span><em><span style=\"font-weight: 400;\">all <\/span><\/em><span style=\"font-weight: 400;\">online traffic<\/span> <span style=\"font-weight: 400;\">is mobile, which means if you have a website, potential customers are finding you \u2014 and your logo \u2014 on their phones. In addition to all of that, Google\u2019s latest algorithm favors businesses that are mobile-friendly \u2013 and the more mobile-friendly you are, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, what should <\/span><em><span style=\"font-weight: 400;\">you <\/span><\/em><span style=\"font-weight: 400;\">keep in mind when working with a designer to make your logo responsive? We\u2019ve come up with three things:<\/span><\/p>\n<h2>Keep it Simple.<\/h2>\n<p><span style=\"font-weight: 400;\">What can you remove from your current logo design that will still allow you to keep the integrity of your brand? Fewer details such as drop shadows, small copy and fewer colors are some easy ways to make your logo responsive. <\/span><\/p>\n<h2>Keep it Flexible.<\/h2>\n<p><span style=\"font-weight: 400;\">A flexible logo design means it can appear in many more places, giving you much more exposure. The key, again, is to ensure that it can be narrowed down to its bare essentials without losing its identity. <\/span><\/p>\n<h2>Keep Adjustments Minimal<\/h2>\n<p><span style=\"font-weight: 400;\">Wholesale changes aren\u2019t what you\u2019re after here. The key is to simply create a logo design that works on smaller screens. For horizontal designs like the <\/span><a href=\"https:\/\/www.mastercard.us\/en-us.html\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">MasterCard logo<\/span><\/a><span style=\"font-weight: 400;\">, that might mean stacking the circles above the brand name. For beveled designs like <\/span><a href=\"https:\/\/www.mazdausa.com\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"><span style=\"font-weight: 400;\">Mazda\u2019s logo<\/span><\/a><span style=\"font-weight: 400;\">, simply going to a flat black (or white, depending on the background) might be an option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, does this mean that<\/span><em><span style=\"font-weight: 400;\"> all<\/span><\/em><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.freelogoservices.com\/logo-design\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\"> logo designs<\/a> need to be responsive in nature? Probably not, but an easy way to know if YOURS should be is to view it on your phone. Nobody\u2019s a better judge of your logo than you and if you\u2019re having trouble making it out, chances are potential customers will as well.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desktop. Laptop. Tablet. Smartphone. Smartwatch. Phew! While the number of ways customers can find you online continues to grow, the way they\u2019re actually seeing you has continued to shrink. Smaller screens call for new strategies when it comes to getting your message to the masses \u2014 and one of those new strategies is to have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-24121","post","type-post","status-publish","format-standard","hentry","category-logo-design"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsive Logo Design | Creating Logos for the Small Screen | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Smaller screens call for new marketing strategies \u2014 and one is to have a logo design that\u2019s responsive. What is a responsive logo design?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelogoservices.com\/blog\/responsive-logo-design-creating-logos-for-the-small-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsive Logo Design | Creating Logos for the Small Screen | FreeLogoServices\" \/>\n<meta property=\"og:description\" content=\"Smaller screens call for new marketing strategies \u2014 and one is to have a logo design that\u2019s responsive. 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