{"id":24380,"date":"2018-12-06T14:33:01","date_gmt":"2018-12-06T14:33:01","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2018\/12\/06\/design-new-logo-edit-existing-logo\/"},"modified":"2025-12-31T18:13:07","modified_gmt":"2025-12-31T18:13:07","slug":"design-new-logo-edit-existing-logo","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/design-new-logo-edit-existing-logo\/","title":{"rendered":"Should You Design a New Logo or Edit Your Existing Logo?"},"content":{"rendered":"

Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers.<\/span><\/p>\n

A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. Should you start fresh and design a new logo or just update your current one?<\/span><\/p>\n

Logos empower your brand message and become a rallying symbol for people who love your business. You could lose goodwill with loyal customers if your new design doesn’t speak to your audience. Making small, subtle changes over time is one way to keep your logo fresh and relevant without abandoning the visual identity you’re known for.<\/span><\/p>\n

Before you rush to redesign, think carefully about your reasons for editing your logo. Weigh the benefits of a partial or total update to create a logo that has staying power.<\/span><\/p>\n

How Memorable is Your Logo?<\/span><\/h2>\n

A forgettable logo doesn’t bring much value to your business. The point of a brandmark is to provide a consistent visual representation that reminds people who you are. Take an honest look at your logo design. Are there any unique elements to distinguish your brand from competitors?<\/span><\/p>\n

It’s common for business owners to make a quick logo in a hurry without thinking about the message they want to convey. The result is a bland logo design filled with overused clipart. If your logo is entirely unoriginal, a fresh start<\/a> is the way to go.<\/span><\/p>\n

A strong logo should be memorable and tailored to your brand positioning. Even if you decide to use an online logo maker, try to come up with a unique concept first. That way, you can create a better design by pairing elements that are less common in your industry. <\/span><\/p>\n

Update Your Logo<\/a><\/p>\n

Is Your Logo Outdated?<\/span><\/h3>\n

Good graphic design surprises and delights the viewer. The problem is people eventually get tired of seeing the same aesthetic and turn their attention to newer design trends.<\/span><\/p>\n

Getting customers to connect with your business is hard when your branding has strong ties to an older design era. But there are exceptions. Brands such as <\/span>Cracker Barrel<\/span><\/a> and <\/span>Stella Artois<\/span><\/a> use <\/span>vintage-style logos<\/span> to stress their heritage and expertise. If you genuinely prefer a retro design, make sure you use vintage elements to highlight the best qualities of your brand.<\/span><\/p>\n

Otherwise, reflect on the goals of your redesign as you evaluate these elements:<\/span><\/p>\n