{"id":24850,"date":"2019-05-15T13:12:52","date_gmt":"2019-05-15T13:12:52","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2019\/05\/15\/marketing-after-1-year\/"},"modified":"2025-12-31T18:27:43","modified_gmt":"2025-12-31T18:27:43","slug":"marketing-after-1-year","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/marketing-after-1-year\/","title":{"rendered":"It’s Been 1 Year: What Marketing Should You Be Doing?"},"content":{"rendered":"

Congrats! You\u2019ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail<\/a> in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it\u2019s time to give\u00a0your brand\u00a0some much-needed marketing updates.<\/p>\n

You want a successful strategy. But it’s hard to pick a path. Do you have to be a master marketer?<\/p>\n

No! You don’t.<\/p>\n

Reflect on the last twelve months. Learn. And plan. By mastering online marketing<\/a>, asking for feedback, and rethinking your products, you can have a stellar second year.<\/p>\n

Your First Year Marketing Updates<\/h2>\n

Here you’ll find some of the best marketing strategies to win in year two. Once you master them, you\u2019ll be ready for the strategies in our next article in this series.<\/p>\n

Reinvent Your Website<\/h3>\n

Your website was likely one of the first marketing and advertising tools you created. But a lot has changed in the last year. And your website probably isn\u2019t aligned with your goals.<\/p>\n

Take a look at your site\u2019s focus. Does it feature products that aren\u2019t that important to you anymore? If the content is pitching products or using techniques that don\u2019t resonate with your audience, fix it!<\/p>\n

Check Out Those Blog Metrics<\/h3>\n

When you first started your blog, you watched the metrics with keen interest. Who\u2019s visiting? How long do they stay? Where are they from?<\/p>\n

As the novelty wore off, you checked less and less. But the one-year mark is a great time to revisit your blog\u2019s metrics. See what posts get the most engagement, and plan topics around your audience.<\/p>\n

Smooth Out Social Media<\/h3>\n

Take a look at your\u00a0social media accounts<\/a>. Where do you spend most of your time? Which accounts do your customers engage with most? Cut the rest.<\/p>\n

You\u2019re wasting time and energy on accounts that get the least engagement. Focus on one or two. If you\u2019re afraid to drop a network altogether, post less and see if there\u2019s any impact to your business.<\/p>\n

Connect With Influencers<\/h3>\n

You didn\u2019t have much to offer the experts in your field at the beginning. But since then, you\u2019ve grown into a respected brand with quality products. Reach out to influencers (or become an influencer<\/a> yourself) on social media.<\/p>\n

Offer something of value that they can provide to their audience. When done right, a relationship with an influencer is a marketing shortcut. They can quickly promote you to an audience that trusts them.<\/p>\n

Pay for Social Advertising<\/h3>\n

If you haven\u2019t advertised on social media, now is a good time to try this marketing technique. Offer a discount. Announce a contest. Introduce a new product.<\/p>\n

Social advertisements help you identify the right networks to find customers. You don\u2019t need a large budget. Cap your daily spend at a few dollars.<\/p>\n

Build That Email List<\/h3>\n

At the start, you probably listened to the advice to\u00a0capture email addresses<\/a>. But it\u2019s hard at the beginning. Especially when web traffic is low. You all but gave up completely.<\/p>\n

But it\u2019s been a year now! Your site is getting more visitors. And more of those visitors trust your brand. Ask for those important direct lines of communication.<\/p>\n

Create an Email Marketing Strategy<\/h3>\n

Once you have a list, use it. And don\u2019t send boring newsletters discussing the happenings at your company. Every message needs great value.<\/p>\n

You can set up a round of messages in advance and automate them based on user actions. If a reader clicks a link in the first message, you can alter what message they get next. Find an email marketing tool that works best for your business. Then use it.<\/p>\n

Ask Employees for Ideas<\/h3>\n

You likely spent most of your first year focused on your initial ideas. Some went well. Some didn\u2019t. It\u2019s time for new ideas.<\/p>\n

In the last year, you hired and developed some great people. Well, great employees have great ideas too! They\u2019re more hands-on than you are and may surprise you with their insight.<\/p>\n

Listen to Your Customers<\/h3>\n

You\u2019ve been so busy in the last year. You\u2019re pretty sure your customers love you. But even in the best relationships, there\u2019s room for improvement.<\/p>\n

Review customer concerns in online reviews. Send out surveys. Use your biggest fans as brand ambassadors.<\/p>\n

Give Back<\/h3>\n

To thank your customers for the last year, give something back. Think of something valuable to them that you would normally charge for. Then give it away.<\/p>\n

It doesn\u2019t have to require a major investment. Find something small that you couldn\u2019t afford to give away a year ago. Your audience will love you for it!<\/p>\n

Help Your Business Find a Voice<\/h3>\n

In the beginning, a lot of your business\u2019s story is about you. But in time your business needs to find its own voice. At first, you\u2019re probably doing all the marketing.<\/p>\n

You\u2019re posting on social media. You\u2019re crafting the emails. But you can\u2019t do it all forever. Come up with a strategy on how the brand, not you, will communicate with your customers. Then share it with your team.<\/p>\n

Size Up the Competition<\/h3>\n

You released your products because you could offer better value than the competition. But like you, competitors make adjustments. Do some research and make sure your products still provide the best value.<\/p>\n

Don\u2019t forget to check out your competitors\u2019 marketing techniques as well. What marketing updates have they made in the last year? Look at what they\u2019re doing on social media. Join the conversations.<\/p>\n

Rethink Your Product Strategy<\/h3>\n

When you create a product, you pitch what you believe are its best features. But sometimes customers love features that you didn\u2019t think were important. Some customers find completely different uses for your products.<\/p>\n

Now that you have a year of data, you know what customers like most about your products. You’ve also learned <\/span>how to market a product<\/span>. Do some marketing updates to reflect what you know. Adjust your materials to highlight the features your customers love most.<\/span><\/p>\n

Release a New Product<\/h3>\n

Your initial offering might be looking a little stale to existing customers. Competitors may have leapfrogged you. Since you\u2019ve been around for a year, you\u2019ve identified new ways to help your market.<\/p>\n

Whatever your reasons, releasing a new product can give your business the boost it needs. Tease your audience with an idea. If it engages them, it might be time to develop and release it.<\/p>\n

Make These Techniques Work For You<\/h2>\n

Congrats on starting year two! Why not make the best of everything you learned in the last year? Make these marketing updates to build on your success. Start designing your\u00a0new plan<\/a>\u00a0today!<\/p>\n

Once you\u2019ve mastered these marketing updates, you\u2019re ready to try even better strategies. Check out the techniques in “It\u2019s Been [2 Years]: What Marketing Should You Be Doing?” to take your business to a whole \u2018nother level!<\/p>\n","protected":false},"excerpt":{"rendered":"

Congrats! You\u2019ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it\u2019s time to give\u00a0your brand\u00a0some much-needed marketing updates. You […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,109,110],"tags":[],"class_list":["post-24850","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-offline-promotion","category-online-marketing"],"blocksy_meta":[],"yoast_head":"\nIt's Been 1 Year: What Marketing Should You Be Doing? | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Your small business is celebrating it's one year anniversary, but what's next? 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