{"id":24858,"date":"2019-05-22T14:12:53","date_gmt":"2019-05-22T14:12:53","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2019\/05\/22\/marketing-after-2-years\/"},"modified":"2025-12-31T18:28:17","modified_gmt":"2025-12-31T18:28:17","slug":"marketing-after-2-years","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/marketing-after-2-years\/","title":{"rendered":"It’s Been 2 Years: What Marketing Should You Be Doing?"},"content":{"rendered":"

Hooray! Your business is still going strong after another year! Hopefully, you made the\u00a0marketing updates\u00a0in \u201cIt\u2019s Been [1 Year]: What Marketing Should You Be Doing?\u201d<\/p>\n

Because you’re about to take these marketing concepts to the next level!<\/p>\n

Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now provide engaging content. You\u2019ve built an email list and send valuable content. You\u2019ve adjusted your product strategy.<\/p>\n

But is that all you can do? Nope!<\/p>\n

In your second year, you took major steps that promoted your brand awareness. And you didn\u2019t even have to be an expert on marketing terms! This year you\u2019ll take an introspective look at your business. You’ll focus on your brand’s identity, personality, and the value it can bring.<\/p>\n

Your Second Year Marketing Updates<\/h2>\n

Finding clarity on your brand, business strategy, and what you have to offer will set you up for a great third year! Then you\u2019ll be ready for the HUGE marketing techniques you\u2019ll learn about in the final article of this series.<\/p>\n

Improve Your Brand Identity<\/h3>\n

Since you started two years ago, a lot has changed. Maybe you changed or brought on new leadership. Maybe you merged with another business or made an acquisition. Maybe you had to rework your business model.<\/p>\n

Does your brand strategy match the current focus of your company? Does your brand still set you apart from your competition? Make sure your customers understand why they should choose you and what you do best. At this stage, many business owners will change their original logo design<\/a> and opt for one that is more professional and aligned with their future goals.<\/p>\n

Give Your Business Personality<\/h3>\n

Your customers are now familiar with your brand. When businesses start out, they often take on a serious tone. Webpages and marketing material are full of professional-speak.<\/p>\n

But now that your brand has some credibility, your company can show some attitude. Add a fun video or some photos to your website. Let your customers know that actual people run your company!<\/p>\n

Revisit Your Core Values<\/h3>\n

You pored over your\u00a0company\u2019s values<\/a>\u00a0when you started your company. Now that you\u2019re in your third year, it\u2019s a good idea to compare your business to those values. Values shouldn\u2019t change.<\/p>\n

Your customers count on you to stick to them. It\u2019s a major factor in how they connect to your brand. Identify processes, products, or cultures that conflict with your values. Then eliminate them.<\/p>\n

Look at Your Pricing<\/h3>\n

Price sells. You\u2019ve heard that before. Nonsense! You can\u2019t always compete on price. But when considering your product, pricing is often an important factor for consumers. Sometimes it\u2019s a deciding factor.<\/p>\n

Make sure that your pricing provides the value your customers require. Now that you\u2019re more established, negotiate better pricing with your suppliers. Consider raising prices. As trust in your brand grows, so does its value.<\/p>\n

Create Promotions<\/h3>\n

You now have two years of sales data available. You\u2019ve identified some trends in your industry. Customers have given you feedback on your products, pricing, and processes.<\/p>\n

You know what they want. Now give it to them. Create discounts, bundles, and add-ons that surprise them. They have to have them! For a limited time only.<\/p>\n

Run Contests<\/h3>\n

Contests generate a lot of buzz. Social media is a great place to launch a contest. Customers can share social posts easily and express excitement.<\/p>\n

Ask your influencers to promote your contests. Get them involved. If you offer your own products as the prizes, it may not even require a large investment. Consider collaborating with other businesses and offer a bundled grand prize.<\/p>\n

Improve Your Products<\/h3>\n

Have you released a new product since your initial offering went live? Marketing something new and trying to ship existing products is hard work. Well, here\u2019s a task that might be even tougher.<\/p>\n

Improve the old. Changing a product is emotional, but rewarding! It can create renewed interest in your product line. Be careful though! You have to be sure that customers will see your changes as improvements.<\/p>\n

Drive Traffic to Your Website<\/h3>\n

Last year, you gave your website a refresh. Hopefully, you\u2019ve been keeping it up to date. And you\u2019re incorporating some killer SEO techniques<\/a>. You\u2019ve got pages that convert.<\/p>\n

Now it\u2019s time to get the most out of that site. Put the URL over the place. Put it on your marketing materials, your vehicles, your buildings. Talk about it in every business conversation. And don\u2019t forget to invest in systems that serve those pages up fast!<\/p>\n

Love Your Customers<\/h3>\n

When you made your first sale, you sang that customer\u2019s praises! Someone actually valued your product enough to pay for it! Go tell it on the mountain!<\/p>\n

In time, sales become more commonplace. The excitement fades. But your current customers likely love you more than the first. Love them back. Create a community. Find meaningful ways to show thanks.<\/p>\n

Be a Resource<\/h3>\n

You\u2019ve learned a lot in the last two years. Now it\u2019s time to share that information! Share valuable technical info on your website. Open a forum where your business can respond to comments, questions, or requests.<\/p>\n

Offer training classes, webinars, or conference calls. Distribute PDFs, eBooks, and white papers. Not everything has to be free either! Many customers will pay for valuable information.<\/p>\n

Name Your Brand Ambassadors<\/h3>\n

Find those customers who love and promote your brand. Then reach out to them with an offer to take it up a notch. They\u2019ll be thrilled about the opportunity!<\/p>\n

You don\u2019t have to\u00a0reward a brand ambassador<\/a>\u00a0with cash. You can offer products for them to use, review, or promote. You can team up with them on projects or contests. One day they might even join your team!<\/p>\n

Design a Strategy For Your Business<\/h2>\n

Hooray! You made it to year three! Take a moment to reflect on last year. Why not do even better in the next? Use these\u00a0marketing updates<\/a>\u00a0to create a plan for your business today!<\/p>\n

With these strategies in place, you\u2019re now ready for marketing updates that will have a HUGE impact! Learn how to grow your business with \u201cIt\u2019s Been [3 Year]: What Marketing Should You Be Doing?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Hooray! Your business is still going strong after another year! Hopefully, you made the\u00a0marketing updates\u00a0in \u201cIt\u2019s Been [1 Year]: What Marketing Should You Be Doing?\u201d Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,109,110],"tags":[],"class_list":["post-24858","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-offline-promotion","category-online-marketing"],"blocksy_meta":[],"yoast_head":"\nIt's Been 2 Years: What Marketing Should You Be Doing? | FreeLogoServices<\/title>\n<meta name=\"description\" content=\"Your business has been open for 2 years now! 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