{"id":25013,"date":"2019-07-17T15:39:00","date_gmt":"2019-07-17T15:39:00","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2019\/07\/17\/creating-brand-personality\/"},"modified":"2025-12-31T18:32:53","modified_gmt":"2025-12-31T18:32:53","slug":"creating-brand-personality","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/creating-brand-personality\/","title":{"rendered":"Creating a Brand Personality: It Starts With a Logo"},"content":{"rendered":"

Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about\u00a06 seconds<\/a>\u00a0and form an impression about your company. That impression will determine whether or not they do business with you.<\/p>\n

When you create a logo, you\u2019re creating a visual identity of your entire business. Who you are, what you do, and what you stand for is summed up in one image.<\/p>\n

Creating a logo that includes your brand personality is one of the most important things that you can do because your brand personality can help convey what your business is about.<\/p>\n

Do you know how you can create a brand personality and apply that to your logo design? Keep reading to find out.<\/p>\n

Do You Know Your Brand?<\/strong><\/h2>\n

If someone were to ask you about your company\u2019s brand, what would you tell them? Most small businesses don\u2019t know how to answer that question because they never really thought about it before.<\/p>\n

A brand isn\u2019t something that\u2019s just for the big business, but it\u2019s for every business. A brand is the emotions that people feel when they think about your business.<\/p>\n

For a couple of examples, we\u2019ll turn to some\u00a0billion-dollar brands<\/a>. In the case of Nike, the brand is that anyone can be an athlete, and anything is possible.<\/p>\n

Old Navy is a brand that represents a fun and very affordable shopping experience.<\/p>\n

A brand is very powerful in the minds of buyers.<\/p>\n

Did you know that a brand can influence how people perceive the smell and taste of food? One\u00a0study showed<\/a>\u00a0that if you tell someone what the brand is if they have a positive association with the brand, the food will be good. If there\u2019s a negative association, the food will taste bad.<\/p>\n

Interestingly enough, in a blind taste test, good and bad brands scored the same.<\/p>\n

You can start to create your brand by asking yourself what you want people to feel when they think of your company. It can be anything like happiness or security, like IBM.<\/p>\n

You can dig deeper into your brand by answering these\u00a0brand-building questions<\/a>. These questions will give you clarity about your brand and your company.<\/p>\n

Is your brand that important? Absolutely! Understanding your company, your audience, and your brand are essential parts of your business foundation. You\u2019ll be able to create a marketing campaign with messaging that matches your brand with your audience. That\u2019s how you build a successful marketing campaign.<\/p>\n

What is Brand Personality?<\/strong><\/h2>\n

Here\u2019s the simple answer to this question. Your brand personality is what happens when you treat your brand like a person.<\/p>\n

For example, if your brand was a person, would they be male or female? You\u2019re turning your brand into a person by asking that.<\/p>\n

You might think that brand personality is one of those terms that is overused in marketing. It\u2019s actually a necessary thing to have when you\u2019re trying to set your company apart from the competition.<\/p>\n

If you have a business that does the same thing or sells the same product as hundreds of other businesses, you have a few ways to set yourself apart. You can say bad things about the competition, which will turn consumers off. You can have the lowest price, but that won\u2019t give you a very profitable business.<\/p>\n

You can use a brand personality to create a brand that customers can relate to. For example, if your customers are high-end shoppers and your brand personality is also a high-end shopper, you can create a brand that your target audience can easily identify with.<\/p>\n

Define Your Brand Personality<\/strong><\/h2>\n

How do you create your brand personality? Think of this exercise like creating a fictitious character. This character is your brand personified.<\/p>\n

Here are the top questions you want to ask yourself:<\/p>\n