{"id":25710,"date":"2020-07-21T09:00:17","date_gmt":"2020-07-21T09:00:17","guid":{"rendered":"https:\/\/www.freelogoservices.com\/blog\/2020\/07\/21\/2020-color-trends\/"},"modified":"2025-12-31T18:52:18","modified_gmt":"2025-12-31T18:52:18","slug":"2020-color-trends","status":"publish","type":"post","link":"https:\/\/www.freelogoservices.com\/blog\/2020-color-trends\/","title":{"rendered":"2020 Color Trends to Include in Your Marketing Material"},"content":{"rendered":"\n

Without proper color, your marketing material would be nothing more than a sheet of paper or a social media post with words. <\/p>\n\n\n\n

How would you ever grab the attention of your desired clientele and tell them why they need to purchase your products or services as soon as possible?<\/p>\n\n\n\n

Thankfully, not only do you have colors to choose from, but there are certain color trends that will give the tone you’re going for. The color psychology<\/a> behind your collateral could be the difference in getting a client and not.<\/p>\n\n\n\n

Here are the color trends 2020 has to offer you, install these into your marketing and watch it catch fire like never before!<\/p>\n\n\n\n

1. Lush Lava<\/strong><\/h2>\n\n\n\n

Looking for a color that shows how\nyour brand soars like a phoenix? The lush lava color provides warmth to your\ncompany’s marketing material.<\/p>\n\n\n\n

Not only that, but it’s eye-popping\nenough to get a second glance every time someone scans past it. <\/p>\n\n\n\n

The beautiful mix of red-orange\nsends a subliminal message to the customers of your product’s excitement and\nfriendliness. A lethal combination that every client is looking for!<\/p>\n\n\n\n

Use this on a trendy piece of\ncollateral to make it stick out like the Nickelodeon sign or merely include it\non a phone ad to separate it from the pack. Either way, your prospects will\nappreciate the beautiful and vibrant lush lava that you’re using.<\/p>\n\n\n\n

2. Electrum<\/strong><\/h2>\n\n\n\n

You, your company, and all of your\nprospective clients just turned over into a brand-new decade as soon as 2020\nhit. That means that the future is now for your company!<\/p>\n\n\n\n

Celebrate your accomplishments with\nthe futuristic, yet equally sophisticated color of electrum.<\/p>\n\n\n\n

This color is to be used as the\nprimary on any marketing piece that you place it on. It’s meant to stand out as\nmuch as the advertisement that you’re featuring it on. <\/p>\n\n\n\n

Better yet, electrum can be used for\nany business regardless of the industry that you’re in. It can even add a layer\nof pizazz to industries that normally are very formal such as a law firm or\ninventory management software provider.<\/p>\n\n\n\n

Its perfect blend of yellow and\ngreen boasts a layer of optimism and growth.<\/p>\n\n\n\n

Is your company just beginning in 2020? Electrum can be the perfect color for your logo design<\/a> to show that your new business embraces the decade ahead!<\/p>\n\n\n\n

3. Cushing Green<\/strong><\/h2>\n\n\n\n

Perhaps you would prefer not to have\nlively and bold colors for the marketing material you’re pushing. There are\nsome industries out there that just aren’t meant for lively colors and that’s\nperfectly fine!<\/p>\n\n\n\n

That said, it doesn’t mean you can’t\nhave a little fun with the color psychology behind the colors you use. <\/p>\n\n\n\n

Cushing green is a great way to use\nan individualistic shade that no other brand is using for their marketing\ntactics. It will also give off a message of peacefulness that your customers\nwill find reassuring and refreshing.<\/p>\n\n\n\n

Tons of companies use green as their\nprimary color for that reason. Brands such as Starbucks and Spotify, for\nexample, want to capture the satisfaction you’ll have in using their product.<\/p>\n\n\n\n

If that sounds like an aspect you’re\nlooking for in your marketing material<\/a>, then give Cushing green a\ntry!<\/p>\n\n\n\n

4. Web Gray<\/strong><\/h2>\n\n\n\n

Why hide the era of digital\nmarketing that you’re in? Many brands try to sabotage their clients with all\nbold colors. They think that, by doing so, they’ll stand out. But if all other\nbrands are doing the same… then they aren’t standing out at all.<\/p>\n\n\n\n

Incorporating a color such as the\nPantone color known as “Web Gray” into your marketing material can\ngive off a message of sophistication to your clients.<\/p>\n\n\n\n

Any shade of grey that’s used in\nmarketing gives off a sense of balance and integrity that prospects long<\/em> for\nwith the products they use.<\/p>\n\n\n\n

By going a bit darker with web gray, you’re separating your ads just<\/em> enough without saying “Hey! Look at me! I’m trying to trick you!”. Your clients will appreciate the modesty and it will reflect nicely on your logo and\/or product catalog<\/a>.<\/p>\n\n\n\n

5. Phantom Blue<\/strong><\/h2>\n\n\n\n

Seriously… would this be a\nlegitimate list of color trends without the color blue included somewhere <\/em>on\nit?<\/p>\n\n\n\n

There’s a reason that millions of\ncompanies choose blue as their primary color for their logo and marketing\nendeavors alike… it gives off the impression of trust.<\/p>\n\n\n\n

Trust is an aspect that all<\/em> customers\ncan get on board with, regardless of what the product or service actually is.\nIn a market where customers hear horror stories of awful business experiences,\nyour brand simply can’t build enough trust.<\/p>\n\n\n\n

By using phantom blue, you’re giving\nyour brand an “evolved” look that shows you’ve been around for a\nwhile. Your brand can be trusted because it has the experience and know-how to\nback it up. <\/p>\n\n\n\n

Do you love the bluish tint to a\nnight sky right before it turns black? Then you’ll love using phantom blue on\nyour 2020 marketing material.<\/p>\n\n\n\n