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Successful Design Concepts for Hair Salon Logos
Every salon owner knows the pressure to keep ahead of the crowd with the latest hair styling trends. The same principle applies to branding identity. Keeping your logo as fresh as your styling can be a challenge if you don’t know where to start.
Even if you already have a logo, if you haven’t rebranded your business in a while, a new identity can help you attract more clients, give you more marketing options, and keep your look fashion forward.
Here are some key elements to keep in mind when creating a logo for your hair salon:
1. Keep the Design Simple and Clean
An attractive logo should clearly reflect your business in an uncluttered way. Balanced graphics, complementary colors, and a cleverly branded tagline will keep your image professional and polished. To get ideas, think of words that describe your salon philosophy, services, and message.
2. Have Your Logo Reflect Your Salon Style
Depending on the type of salon you have, you may opt for an edgier look, with sharper angles and dramatic colors, or more rounded edges and subdued hues if your business has a more laid-back feel. If your location is more hip-urban, a more stark design may suit your business image. In contrast, if your salon is more suburban-sophisticate, a more organic flavor will ring true. Have your logo design reflect your salon environment and the services you offer.
3. Use Colors Intelligently
This can be tricky, but think about your salon as it is now. Are you a day spa offering organic products and wellness services like facials and massage? Perhaps a green color scheme might work well for your logo. If you are a trendy, urban salon catering to city dwellers, simple black and white can sometimes be far more effective. Earth tones or subtle jewel tones work well for salons that offer both hair and makeup services. Avoid colors that are too tacky, bright, or dated, such as neon hues, monochromatic color schemes or too much red. Colors should be integral to the design, not overpowering it.
4. Use Modern Fonts
Using clean, modern, and fresh fonts in your tagline is important in a rebranding effort. Fonts are as much a part of your overall logo design as the design itself. Avoid flowery, hard to read fonts and stick with an uncluttered look. You want to grab attention for the right reasons, not because people cannot understand what your logo says.
Your logo will be part of all your marketing efforts, and should not be too large or too small. It’s best to have the graphic design be in good balance with your salon name, and not have one or the other be too overpowering. Remember to choose a design that will look good on all your marketing mediums, from your website, social media, brochures, flyers, and business cards. Consistency is key in usage of your new logo, as a cornerstone of your unique brand.