Should You Use a Tagline In Your Logo?

Context is the one indispensable ingredient you need to make any branding effort work. You can create flashy marketing assets. You can use charming words. You can collect mountains of data about consumers. None of it will win people over until you present information in a way that matters to your customers. Why is this […]

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8 Logo Design Mistakes to Avoid at All Costs

With the reach and influence of the internet, there are more people watching your brand than ever. A unique and memorable logo is what sets your company apart–and it’s important that you convey your message clearly. Even though logo design is crucial for taking your business to the next level, it isn’t always easy to […]

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Ways to Get Your Small Business Involved in Purple Heart Day

Veterans Day and Memorial Day aren’t the only national holidays dedicated to honoring troops. August 7 is a time to show appreciation for fallen and wounded servicepeople who have made sacrifices for our freedom.  This lesser-known event is called Purple Heart Day, and you can salute servicepeople in your area by using your business to […]

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10 Reasons Why a Small Business Logo Is Important

We all know the Nike logo, but did you know that its well-recognized swoosh cost just $35? Or that the first logo of Twitter cost just $15? Think about all the most recognizable brands. Now visualize their logos. It’s easy, right? That’s because logos go way back to the start of the marketing era. Consider Apple […]

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DIY Logo or DIFM Logo: How to Decide

When to Go With a DIY Logo Option or Choose Professional Services   How often do you look at a business’s logo and think, “That’s so simple! I bet I could create something this easy.” Unfortunately, you’re overlooking one massive factor. Simple logos look easy when they’re already finished. What you don’t see is the […]

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3 Stats to Make You Rethink How You Package Your Product(s)

Oh, the places your logo could go — if you put it on your packaging, the places are truly endless. Think about it: your packaging could be doing so much more than just carrying purchased products. Custom packaging, including branded stickers, can be a walking billboard for your brand, a representation of your promise to deliver […]

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Are You Using Loyalty Cards to Win Repeat Business?

Customer loyalty programs have their naysayers, but one thing is clear. Keeping an existing customer is less costly than attracting a new one. Roughly 57 percent of consumers buy more from companies if they’re loyal to them. No doubt, one of your top priorities is to reach more people and grow your small business. At […]

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5 Tips to Choosing a Great Domain Name

What’s in a name? Plenty, if you’re talking about a domain name for your business. Think of your domain name like you think of your home address. It’s how people can find you in the big neighborhood known as the internet and, if it’s not chosen with the proper thought and consideration, it can have […]

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Blast from the Past: The Good and Bad of Retro Logo Designs

Times change, trends go out of style, and some logo designs start looking ripe for an update. Even the best logos have an eventual expiration date. By keeping up with trends, you can figure when it’s right to stand behind a classic logo or reinvent your brand mark. A retro logo design can stand out […]

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How to Choose Engaging Promotional Products for Your Customers

Marketing your business with custom promotional products is a slow process, and you can’t easily measure your success in simple terms of profit and loss. The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of new business. Roughly eight in 10 people own between one and 10 promotional items. Of […]

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