SEO Basics: What Are Keywords, and Why Are They Important?

When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your site get noticed. What is search engine optimization? So, what are keywords, and why do […]

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Designing a Restaurant Logo? Include These 10 Elements

Imagine trying a burger at 10 different restaurants. None of the establishments have any names, signs, or identifying symbols on their food. Could you still tell the burgers apart? Would you be able to remember what you liked or disliked about each restaurant? Making great food is only one part of having a successful restaurant. […]

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How to Start a Successful Blog for Your Business

Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and ramp up sales. And then, nothing happens. Globally, bloggers write an estimated 2 million posts […]

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DIY SEO: Tips to Increase Your Search Engine Rankings

Statistics show that 93% of online experiences begin with a search engine and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google search page? Search Engine Optimization (SEO) helps search engines find sites. If you aren’t using […]

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How to Brand Your Business (Without Breaking the Bank)

Branding is the basis of a good sales strategy because it tells you who to target and how to present your products. When given choices, customers quickly rule out products that don’t fit their expectations. Branding your business adds fuel to your sales pitch. Branding is the sum of everything you do and the experience […]

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A How-to Guide for Creating Inspiring Music Logos

Marketing and branding in the music industry are constantly changing. Thanks to digital music, the way the industry connects with listeners has had to evolve. Inc. points out that social media is the new game changer. In fact, do you recall that Justin Bieber got his big break from YouTube videos? Video marketing, in particular, […]

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Beauty & Salon Logos: 5 Flawless Design Trends to Use [Infographic]

The beauty industry’s value is expected to grow steadily — up to $90 billion by 2020. And opportunities are expected to increase. If you plan to open up your own salon or develop your own product line, remember to think about your business brand. One element you’ll need is a unique logo design. To help […]

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How to Respond to Negative Yelp Reviews (Without Being a Jerk)

According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research out there. The point being, there’s no shortage of evidence that online reviews impact buying […]

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How to Make a Website from Scratch: What You Need to Know

Whether you’ve just started a new business venture or have been in operation for several years, you need a website. Those who aren’t particularly tech-savvy may think that building a website from scratch requires an extensive knowledge of coding. But the fact is, just about anyone can build a website thanks to the many tools […]

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Networking Tips & Conversation Starters for Introverts

To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really isn’t the case. The truth about introverts While shyness can play a role, all introverts […]

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