10 Clever T-Shirt Promotion Ideas to Try This Year

Promotional giveaways are a shortcut to getting your products into consumer hands (and homes). 81 percent of consumers hold onto promotional products longer than a year, and eight in 10 people give a freebie to someone else, even if they don’t keep it for themselves. While any freebie can spark interest in your business, T-shirts […]

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How to Set Up an Instagram Account for Your Business

Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to having ads and content thrown at them from every direction. A busy social media feed […]

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How to Add a Logo to Your Email Signature

Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more you create a consistent image your clients will remember. With that said, emails are the […]

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10 Smart Reasons Your Business Should Sponsor an Event

Creating an image of success and authority for your business is a smart way to win more customers. People are comfortable doing business with companies they trust to meet their expectations. If your business looks profitable, customers believe you can deliver what they need. Now, imagine how your reputation soars when you work alongside other […]

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Logo Color Psychology: A Complete Guide to Choosing Brand Colors

Logos need a strong visual identity that connects people to your brand. That’s why it’s tempting to look for a magic formula for choosing the right logo colors. Research suggests color can boost brand recognition by as much as 80 percent. Color psychology in logo design Colors can certainly speak to consumers on a subconscious […]

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12 Last-Minute Valentine’s Day Promotion Ideas to Try

No one can blame you for getting behind on Valentine’s Day promotions. Most people are still clearing away Christmas decorations and comparing New Year’s resolutions when February rolls around. The next thing you know, everyone is scrambling for ways to impress a sweetheart. In a 2018 Offers.com survey, 32 percent of consumers said they wait […]

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A Creative Analysis of 10 Winter Games Logos [Infographic]

Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the world create a new logo for the Winter Olympics. These logos must to represent the […]

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12 Tactics to Amp Up Your Local Marketing Strategy in 2018

The beginning of a new year is a time to audit your small business efforts and regroup. So, you didn’t get that blog started like you planned? Now’s the time to follow through on resolutions to grow your small business. Making your mark doesn’t have to consume all your time or budget. With a smart […]

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Storytelling for Business: 5 Tips to Connect with Customers

Hard selling is exhausting — not only for you, but also for your business. Yes, it’s possible to make a sale by force-feeding people ideas about your product. Get this amazing, top-of-the-line doodad today, and life will be so easy! Choose this incredible product over our competitors because all your friends have it! The problem? […]

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What Not to Do When Designing Your Business Card

When you design a business card, don’t forget it has a job to do. A business card has to make you look good enough that strangers are convinced you can help them. People have a lot on their minds during a conversation, and it takes seconds for them to forget your name. Others get your […]

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