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Networking Tips & Conversation Starters for Introverts

To succeed in business, it’s sometimes necessary to put yourself out there and meet new people. For introverts, connecting with strangers can be intimidating. Possibly downright exhausting. Many assume introverts don’t like networking because they are shy, but that really isn’t the case. The truth about introverts While shyness can play a role, all introverts […]

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6 Fundamental Marketing Channels to Grow Your Business

Take a look at any business that’s had a lot of success, and you’ll notice that they all place a great deal of focus on one specific thing—marketing. A company may have crafted one of the finest products or services available today, but if no one knows about it, the likelihood of it taking off […]

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8 Simple Tips For Promoting Your Business at a Local Event

The question on every small business owner’s mind is how to gain more exposure. No matter the size of your marketing budget, it takes a lot of time, effort, and creativity to get new customers. Fortunately, you can piggyback on big events to build momentum. Your community is the best source of local marketing ideas […]

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Boosting Our Brand: How & Why We Updated Our Logo Design

Maintaining a business brand is like maintaining your own personal style. You present yourself in a way that’s consistent with your style, whether that’s through clothes, colors, or a haircut. As trends come and go, you buy new clothes and test new haircuts. So it makes sense that a business brand needs some occasional updates, […]

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How to Name Your Business: 4 Foolproof Tips to Follow

Naming your business shouldn’t be a side project you handle between “real work.” A name is the first thing people learn about your company, and it tells everyone what you stand for. It also informs your branding, marketing, and product choices. So, picking the right name will simplify many of your business decisions down the […]

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What Makes a Good Website? These 4 Crucial Design Elements

20 years ago, just having a website was often considered enough to set a business apart from the competition. Fast-forward to 2017, and not having a website means few people will take your business seriously. It’s no longer good enough to just have a bare-bones site for your customers to visit—it has to speak for […]

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How to Choose a Domain Name for Your Business

Imagine how many customers you would lose if you had a strange business address. Let’s say the words are hard to spell. The format doesn’t make sense. And there’s random numbers and symbols in weird places. Few people would waste time trying to find your location. In fact, they’d move on to the next business […]

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Local Marketing: 6 Ways to Promote Your Business in Your Community

Do you stop marketing when sales speed up? It’s a common mistake small business owners make when orders are rolling in. One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets put on the back burner for a lot of reasons. You don’t have a huge […]

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5 Reasons Why Small Businesses Need a Logo Design

Are you putting off designing a logo for your business? Maybe you don’t want to lock yourself into a design, or you’re worried that a great logo will cost a lot of money. But you shouldn’t let these concerns delay your first step in making a logo and building a business brand. After all, Nike […]

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How to Make a Logo: A Guide to Crafting the Perfect Design

If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to learn more about a business. But it takes more than a few words and symbols […]

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