5 Tips to Choosing a Great Domain Name

What’s in a name? Plenty, if you’re talking about a domain name for your business. Think of your domain name like you think of your home address. It’s how people can find you in the big neighborhood known as the internet and, if it’s not chosen with the proper thought and consideration, it can have […]

read more

Blast from the Past: The Good and Bad of Retro Logo Designs

Times change, trends go out of style, and some logo designs start looking ripe for an update. Even the best logos have an eventual expiration date. By keeping up with trends, you can figure when it’s right to stand behind a classic logo or reinvent your brand mark. A retro logo design can stand out […]

read more

How to Choose Engaging Promotional Products for Your Customers

Marketing your business with custom promotional products is a slow process, and you can’t easily measure your success in simple terms of profit and loss. The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of new business. Roughly eight in 10 people own between one and 10 promotional items. Of […]

read more

How to Show Brand Authenticity via Social Media

Social media is tearing down the wall between back-end business management and front-end service. In this age of transparency, the choices you make to develop a product are just as important as how you treat customers. Consumers want to engage with honest, genuine brands that aren’t afraid to be human. They don’t want sales-driven ads […]

read more

9 Mother’s Day Promotions to Use on Other Holidays

Mother’s Day brings out droves of sentimental shoppers looking for thoughtful ways to show appreciation. The National Retail Federation expects 86 percent of Americans to celebrate in 2018, shelling out an average of $180 per person. Total spending is projected to reach $23.1 billion. But, what about other holidays? Start preparing your promotions early because there’s […]

read more

8 Steps to Turn Your Side Hustle into a Brand

Creating a steady income stream on the side is a smart way to ease into running a full-blown business. But even if your side hustle is “micro,” treating it like an established brand will help you grow your business much faster. Wondering if it’s worthwhile to sink time, effort, and money into marketing an informal […]

read more

5 Trends in Business Card Design You Didn’t Know About

Have you ever gone for lunch at a restaurant and seen the big fishbowl filled with business cards? Did you add your business card into the mix with the hopes of being chosen for that free meal? You probably noticed that most of the other cards are plain, with white backgrounds and just a little […]

read more
Branded Logo T-Shirts: Effective Marketing

3 Ways to Use T-Shirts to Build Your Brand

Try to remember your last trip to a mall or other big, public space. As humans, it’s in our nature to notice others — what they are wearing, saying, and what they look like. We’re willing to bet that there were branded t-shirts featuring logos all around you. You probably noticed a Nike swoosh, a […]

read more
Branding: What's Your Identity

How to Know When You’re Ready to Rebrand Your Small Business

When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows, the more you realize your brand doesn’t fully capture the value you provide. Just like […]

read more
Promoting Your Small Business with Pen Marketing

7 Clever Ideas for Promoting Your Small Business with Pen Marketing

Pen advertisements help promote small businesses–it happens all the time. You’re in the car or a store and you have to write something down. You find that old envelope you’ve been carrying around, but now you need something to write with. You scour the glove compartment or reach into your briefcase and you find one. […]

read more
Pages 1 of 21