How to Use Social Media for Small Business: 9 Simple Tips

Does thinking about social media marketing give you a headache? Building a loyal online community around your business is a demanding process. And while there are countless ways to get started, taking the first few steps is overwhelming. Every question leads to another question, such as: Which social media platforms are right for your business? […]

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Win Over Customers With These 7 Website Copywriting Tips

When you’re trying to craft great copy for your business website, remember one thing. All relationships begin with words. “Hello.” “Good morning.” “What’s your name?” “What do you do?” “How can I help you?” Words have the power to create connections where they didn’t exist before. And when you say something of value, people have […]

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Web Domain Taken? Get Inspired By These 15 Outstanding Domain Names [Infographic]

As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into your business, you may feel a lot of pride for and protectiveness of your business. […]

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Where Should You Use Your Logo? Start With These 10 Spots

What’s the next step after creating a logo for your business? Refine the look of your brand, and start using your visual identity to interact with the public. A great logo is like your brand mascot. If you keep it on the bench, you miss out on opportunities to make a mark on your customers. […]

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What Is SEO and Why Is It Valuable?

How do you put an invisible business on the map? That’s the hurdle every business owner faces after creating a website. A website doesn’t have much value or presence until it attracts visitors. You can design a beautiful site and update it every day, but none of that matters if you can’t answer “yes” to […]

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How to Make the Perfect Logo for Your Business [Infographic]

  If you believe a powerful brand logo can boost your business, you thought right. According to Siegel + Gale, notable logos are 13 percent more likely to attract attention from customers. And they’re 7 percent more likely to motivate customers to learn more about a business. If you want to stand out, learn how […]

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What is Pay Per Click Advertisement, and Should You Be Using It?

New to online marketing? All it takes is a shrinking budget to make you wonder if there’s a fast, efficient way to get website traffic. Marketing is always a gamble, but some strategies offer a higher rate of results. Pay-per-click ads are one option for small businesses that want to boost visibility and measure marketing […]

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10 Original Thanksgiving Marketing Ideas for Small Businesses

If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and family. Yet, shoppers go into rush mode as they scour stores and websites for the […]

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7 Simple Tips for When and How to Use Facebook Ads

Are you curious about the benefits of Facebook advertising? Wondering if a social media platform is the right place to invest your marketing budget? Consider one simple fact. In 2017, Facebook’s monthly traffic grew to 2 billion active users. It’s a pretty safe bet that this huge audience includes a large portion of your target […]

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Black Friday, Small Business Saturday, or Cyber Monday: Which to Choose?

As a small business owner, you already know splitting your focus in too many ways is a recipe for failure. Although wearing a lot of hats is part of the job, tackling one problem at a time is the best way to make real progress. So what do you do when three of the biggest […]

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