9 Easy Tips to Boost Local Business Online Marketing

The heyday of storefront advertising is long gone. It’s not enough to hang signs in your window and hope customers wander by and see them. You may think being local means you don’t have to delve into the online arena. Your customers are right in your community, so there’s no reason to waste time with […]

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7 Tips to Create a Delicious Coffee Shop Logo Design

Few beverages are more contentious than coffee. People are passionate about how they like their beans brewed. And strong opinions about coffee translate into loyalty to brands and businesses. In most cities and towns, customers have a variety of great places to buy coffee. It takes impressive branding to get people to break from routine […]

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12 Lucky St. Patrick’s Day Promotion Ideas for Local Businesses

Hoping you can channel some good luck to boost St. Patrick’s Day sales this year? Holidays are a perfect time to ride the wave of merrymaking and attract more business. With hordes of people looking for fun ways to celebrate, you have ripe moments to grab attention. St. Patrick’s Day will be over before you […]

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The Periodic Table of Branding Elements [Infographic]

Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience. In short, a strong brand sets you up for business success. […]

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What Kind of Website Should I Make? 8 Options to Consider

Running out of reasons not to build a website? Are you constantly putting it off and wondering, “What kind of website should I make?” Planting your flag online is the best way to steer more traffic to your business. Most people go online to research businesses before they decide where to shop. Without a presence, […]

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How to Create a Logo Online: Helpful Tips, Tools & Tricks

Poor execution is the enemy of great logo design. A logo appears on all your marketing assets, and it should embody the pride behind your brand. Logos with distorted shapes, stretched-out text, and pixelated colors don’t capture the good qualities of your business. If you want your finished logo to wow customers, it’s crucial to […]

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Minimalist Logo Design: How Does it Look and Why All the Hype?

No matter how often logo design trends come and go, one style keeps rising back to popularity.  Minimalist designs are simple, unique, and high in demand. In fact, many big brands are ditching outdated logos for fresher minimalist designs.     Minimalist logos are found in every industry and fit any type of brand identity. […]

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10 Clever T-Shirt Promotion Ideas to Try This Year

Promotional giveaways are a shortcut to getting your products into consumer hands (and homes). 81 percent of consumers hold onto promotional products longer than a year, and eight in 10 people give a freebie to someone else, even if they don’t keep it for themselves. While any freebie can spark interest in your business, T-shirts […]

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How to Set Up an Instagram Account for Your Business

Visuals are the main ingredient of a strong social media campaign, and Instagram is proof. As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Online audiences are used to having ads and content thrown at them from every direction. A busy social media feed […]

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How to Add a Logo to Your Email Signature

Mascots aren’t meant to hide out under the bleachers, and neither should your logo. A logo is your brand emblem, and it should have a prominent spot on all your business communications. The more you use your logo, the more you create a consistent image your clients will remember. With that said, emails are the […]

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