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The Most Popular Free Business Directories

Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is to add your business to local online directories. Local listing sites can be thought of […]

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Should You Design a New Logo or Edit Your Existing Logo?

Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. […]

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Why Are Local Business Listings Important?

Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones who seem to be doing so well these days. One way business owners are getting […]

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How to Successfully Rebrand Your Business

If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]

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The Top 10 Business Listings Your Company Should Be On

When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier (and more affordable) way to boost awareness for your business, and that is through local […]

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The Best (And Most Affordable) Ways to Promote Your Website

Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites are the perfect opportunity to showcase what products and services you offer, as well as […]

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How to make your website look festive for the holidays

The holiday season is here and whatever website you visit these days, they all seem to have figured out the holiday-themed design. They have beautiful images of snowflakes and wrapped packages, bright reds, golds, and greens peppered throughout their site, and catchy calls to action that go along with the spirit of the season. You’ve made […]

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What to Include in Your Website Footer

When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is included above the fold (everything that loads before a user has to scroll down the […]

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Custom Logo Design: How to Stand Out in Your Industry

The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created that. Three famous logos. Three logo designs created by non-professional (at least at the time) […]

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Where to Use Your Business Logo on a Website

One of the first places business owners will display their newly designed company logo is on their website — and why not? Websites are an essential piece of the marketing puzzle. Customers doing online research on a brand are likely to head to the website first. Since a company website is the first interaction with a […]

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