meeting to create social media themed posts

Creating a Social Media Theme: Powerful Post Ideas

Social media is still one of the top digital marketing strategies, making it integral to any 21st-century advertising campaign. More than 80% of millennials use social media, along with 74% of GenX consumers and almost half of all baby boomers. Social media isn’t on the decline, it’s just the opposite. Baby boomers are social media’s fastest-growing audience, […]

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travel blogger on laptop

How to Create the Perfect Logo for Your Travel Blog

Trying to create the perfect logo for your travel blog? Having trouble knowing where to start? One of the signs of a truly professional blog is great graphics and an amazing logo that is both memorable and creative. While it can seem daunting to make a logo for your travel blog, it’s worth doing and […]

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7 Essential Tips for Better Brand Consistency

Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to potential customers, they may have a hard time understanding what you’re all about and why […]

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How to Make a Logo for Social Media

Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and share their favorite posts to stay connected with their friends. With so much potential for […]

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How to Boost Awareness for Your Brand on Social Media

3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the return on investment is not always easy to see. But failing to invest in brand […]

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The 6 Most Useful Technology Blogs for Small Business Owners

Starting-up in business can feel like a treacherous path, laden with obstacles, dead-ends, and financial risks.  It can feel like no-one is there to hold your hand. And for small- and micro-businesses, that isolation can be lonely.  However: You’re absolutely not on your own.   If you’re growing and scaling up a new business, you need […]

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It’s Been 3 Years: What Marketing Should You Be Doing?

Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand identity. Your product and pricing strategy have boosted your sales. Your industry values the contributions […]

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It’s Been 2 Years: What Marketing Should You Be Doing?

Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]

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It’s Been 1 Year: What Marketing Should You Be Doing?

Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it’s time to give your brand some much-needed marketing updates. You […]

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woman designing a responsive website

Watch Out! The Top Mistakes to Avoid When Designing Your Business Website

Are you designing a new business website? Good idea! These days, a large part of running and growing a successful business is having a website that attracts users and expands your reach. If a potential customer can’t google you or find information about your business through a search engine, it’s very likely they’ll question your […]

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