Category: Brand Building
How To Tell If A Branded Item Is Real Or Fake
The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real thing — not a counterfeit. Unfortunately, the counterfeit market is thriving thanks to improved copycat […]
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New Years Resolutions To Help Build Your Brand
New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals for your business? According to Statista, 53% of survey respondents said that their New Years […]
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What To Include In A Company Holiday Card
‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of those senders are businesses. It’s important to let loyal customers know that you are thinking […]
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The Most Popular Free Business Directories
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is to add your business to local online directories. Local listing sites can be thought of […]
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Should You Design a New Logo or Edit Your Existing Logo?
Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. […]
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Why Are Local Business Listings Important?
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones who seem to be doing so well these days. One way business owners are getting […]
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How to Successfully Rebrand Your Business
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]
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The Top 10 Business Listings Your Company Should Be On
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier (and more affordable) way to boost awareness for your business, and that is through local […]
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The Best (And Most Affordable) Ways to Promote Your Website
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites are the perfect opportunity to showcase what products and services you offer, as well as […]
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How To Spend The Rest Of Your Marketing Budget
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter of your annual spend left. You’ve suddenly been tasked with spending the rest of the […]
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