Graphic designer working on computer

6 Types of Graphic Design (and the Best Examples of Each)

What comes to mind when you hear the words graphic design? From brochures and flyers to magazines and newspapers to social media campaigns and websites, graphic design is everywhere. And thanks to modern-day technology, almost anyone can become a graphic designer if they have an internet connection. Even the smartphone in your pocket is a […]

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marketing-local

How To Achieve Small Business Saturday Success

In a few short weeks, business owners around the country will take part in a local shopping frenzy. Here’s what you need to know to bring in sales and make it a success. What: Small Business Saturday is an annual event founded by American Express. Businesses open their doors to eager customers who want to shop […]

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"brand" embossed on paper

7 Essential Tips for Better Brand Consistency

Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to potential customers, they may have a hard time understanding what you’re all about and why […]

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keynote speaker at conference event

A Comprehensive Guide to Event Branding

Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The key to hosting a powerful event is Event Branding. Think of your event as your brand […]

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designer choosing a logo design

How to Make a Logo for Social Media

Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and share their favorite posts to stay connected with their friends. With so much potential for […]

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How to Boost Awareness for Your Brand on Social Media

3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the return on investment is not always easy to see. But failing to invest in brand […]

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branding ideas, brand building

Creating a Brand Personality: It Starts With a Logo

Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company. That impression will determine whether or not they do business with you. When you create a logo, you’re creating a visual identity of […]

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logo shapes background

The Meaning Behind Shapes in Logo Design

Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global scale. Shapes can be as complex as dodecagons and as simple as triangles. When it […]

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Brand Business Concept With Colorful Wooden Blocks

What Your Logo Style Says About Your Brand

Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name, logo design, and slogan or tagline. The most important part about branding your business is […]

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restaurant owner outside promoting her business

How To Make Your Storefront Stand Out This Summer

Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door – especially if you have competition around the corner or down the street. Many customers during […]

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