"brand" embossed on paper

7 Essential Tips for Better Brand Consistency

Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it’s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to potential customers, they may have a hard time understanding what you’re all about and why […]

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A Comprehensive Guide to Event Branding

Have you considered hosting an event to promote your brand? You don’t have to be a large company to pull off this impactful marketing strategy. According to Home Business Magazine, hosting an event fosters brand awareness and increases your connections. The key to hosting a powerful event is Event Branding. Think of your event as your brand […]

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How to Make a Logo for Social Media

Over the last few years, social media profiles have become an essential part of any business. In some cases, an active social media feed is more important than an official website. It’s where customers can ask questions, get inspired and share their favorite posts to stay connected with their friends. With so much potential for […]

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How to Boost Awareness for Your Brand on Social Media

3.02 billion. That’s the number of social media users worldwide. If you don’t have a social media strategy for your company, you are missing out on a powerful marketing tool. Branding is often overlooked by the small business owner because the return on investment is not always easy to see. But failing to invest in brand […]

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Creating a Brand Personality: It Starts With a Logo

Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company. That impression will determine whether or not they do business with you. When you create a logo, you’re creating a visual identity of […]

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The Meaning Behind Shapes in Logo Design

Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global scale. Shapes can be as complex as dodecagons and as simple as triangles. When it […]

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What Your Logo Style Says About Your Brand

Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name, logo design, and slogan or tagline. The most important part about branding your business is […]

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How To Make Your Storefront Stand Out This Summer

Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door – especially if you have competition around the corner or down the street. Many customers during […]

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It’s Been 3 Years: What Marketing Should You Be Doing?

Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand identity. Your product and pricing strategy have boosted your sales. Your industry values the contributions […]

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It’s Been 2 Years: What Marketing Should You Be Doing?

Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]

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