How to Show Brand Authenticity via Social Media

Social media is tearing down the wall between back-end business management and front-end service. In this age of transparency, the choices you make to develop a product are just as important as how you treat customers. Consumers want to engage with honest, genuine brands that aren’t afraid to be human. They don’t want sales-driven ads […]

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9 Mother’s Day Promotions to Use on Other Holidays

Mother’s Day brings out droves of sentimental shoppers looking for thoughtful ways to show appreciation. The National Retail Federation expects 86 percent of Americans to celebrate in 2018, shelling out an average of $180 per person. Total spending is projected to reach $23.1 billion. But, what about other holidays? Start preparing your promotions early because there’s […]

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8 Steps to Turn Your Side Hustle into a Brand

Creating a steady income stream on the side is a smart way to ease into running a full-blown business. But even if your side hustle is “micro,” treating it like an established brand will help you grow your business much faster. Wondering if it’s worthwhile to sink time, effort, and money into marketing an informal […]

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5 Trends in Business Card Design You Didn’t Know About

Have you ever gone for lunch at a restaurant and seen the big fishbowl filled with business cards? Did you add your business card into the mix with the hopes of being chosen for that free meal? You probably noticed that most of the other cards are plain, with white backgrounds and just a little […]

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Branded Logo T-Shirts: Effective Marketing

3 Ways to Use T-Shirts to Build Your Brand

Try to remember your last trip to a mall or other big, public space. As humans, it’s in our nature to notice others — what they are wearing, saying, and what they look like. We’re willing to bet that there were branded t-shirts featuring logos all around you. You probably noticed a Nike swoosh, a […]

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Branding: What's Your Identity

How to Know When You’re Ready to Rebrand Your Small Business

When you first start a small business, branding is often an ideal vision of the image you want to project. You pour your time, effort, and budget into crafting the right tone and personality. But the bigger your business grows, the more you realize your brand doesn’t fully capture the value you provide. Just like […]

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Promoting Your Small Business with Pen Marketing

7 Clever Ideas for Promoting Your Small Business with Pen Marketing

Pen advertisements help promote small businesses–it happens all the time. You’re in the car or a store and you have to write something down. You find that old envelope you’ve been carrying around, but now you need something to write with. You scour the glove compartment or reach into your briefcase and you find one. […]

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Word of Mouth Promotion - The Good & Bad

5 Brilliant Examples of Word-of-Mouth Marketing

Happy, engaged customers are the most effective tool for marketing your business. People get excited when they hear about great products from friends and family. Roughly 82 percent of Americans turn to their personal network for product recommendations, according to a 2016 Harris Poll. And 67 percent of people say they’re more likely to make […]

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How to Pitch Your Small Business and Get the Success You Deserve

Telling others all the good things about your small business should be easy, right? No one understands what your brand has to offer better than you do. You put in the hard work to build something special, and you’re proud of how far you’ve come. So, why is it difficult to channel that confidence when […]

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elements-of-branding

The Periodic Table of Branding Elements [Infographic]

Branding is both an art and a science. It’s true — a business can survive without an intentional branding strategy. But a strong brand helps you understand what you’re business is all about, who you should target, and how to speak to your audience. In short, a strong brand sets you up for business success. […]

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