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It’s Been 2 Years: What Marketing Should You Be Doing?

Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]

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It’s Been 1 Year: What Marketing Should You Be Doing?

Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it’s time to give your brand some much-needed marketing updates. You […]

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woman designing a responsive website

Watch Out! The Top Mistakes to Avoid When Designing Your Business Website

Are you designing a new business website? Good idea! These days, a large part of running and growing a successful business is having a website that attracts users and expands your reach. If a potential customer can’t google you or find information about your business through a search engine, it’s very likely they’ll question your […]

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Brand concept on blackboard

Don’t Forget the Logo: 10 Benefits of Having a Business Logo

Does your company have a logo? A business logo is one of the core aspects of promoting your company as it gives you something to build your brand around. We process images 60,000 times faster than words, so having a logo really makes your marketing easier. Still not convinced? Read on for ten benefits of having a […]

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After the Redesign: What Else You Need to Update After Redesigning Your Logo

You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible, and it definitely sets you apart from your competitors. The last thing that you want […]

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illustration of branding questionnaire

The Essential Questions Logo Designers Should Include On a Branding Questionnaire

Thinking about building a new branding questionnaire? Did you know that 77% of marketing leaders say that branding is critical to their growth? Unfortunately, most small business owners couldn’t define the word “brand” much less come up with a strategy for one. It’s left to you, the designer, to hold their hands and lead them to an […]

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What is a Logo? Everything You Need to Know

Whether you’re starting a business, a brand, a website, or some other type of public entity, you would be wise to create a logo. Logos offer a number of advantages and work terrifically as marketing devices. But, what is a logo, exactly? What does a logo include and what purpose does it really serve? Below, […]

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Man putting on store opening soon sign

Signs It’s Time To Turn Your Side Hustle Into A Business

Quitting your full-time day job in favor of your side hustle is a daunting endeavor. Careful planning and hours of weighing the pros and cons are necessary before pulling the plug on your current gig. Turning your side hustle into a business is the ultimate leap of faith – but there are a few key […]

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copyright your logo

Should You Copyright or Trademark Your Logo?

There seems to be a bit of confusion between the words “copyright” and “trademark” – what usually happens is people use them interchangeably. And if you aren’t a legal expert, we don’t blame you for thinking these two words are one and the same. However, when it comes to designing a logo for your business, […]

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Louis Vuitton designer bag

How To Tell If A Branded Item Is Real Or Fake

The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real thing — not a counterfeit. Unfortunately, the counterfeit market is thriving thanks to improved copycat […]

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