black and yellow construction sign

7 Ways to Use Your Construction Logo on Promotional Products

Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re a skilled and trustworthy professional before committing to a contract. Use your construction logo on […]

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Designer's desk with responsive web design concept.

What to Include in Your Website Footer

When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is included above the fold (everything that loads before a user has to scroll down the […]

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5-elements-of-branding

Custom Logo Design: How to Stand Out in Your Industry

The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created that. Three famous logos. Three logo designs created by non-professional (at least at the time) […]

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Coca-Cola logo

Logo Styles: How to Choose the Right One for Your Business

Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most successful brands in the world have developed their voice through the use of a logo. […]

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Famous brand logos

How to Get Inspiration From Famous Logos … Without Copying

As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past.   By definition, an “original” concept is completely new and not derived from something else. Yet, every fresh idea is a compilation […]

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Facebook on desktop and mobile device

How Do I Add A Logo To Facebook?

So you have your finished logo and you’re ready to promote it both online and offline. One of the best ways to promote your brand’s logo is on social media channels.   Having a social media channel is one of the most cost-effective and easy ways to reach your target audience. However, if you don’t […]

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Example logo on coffee mug

Marketing With Promotional Mugs: Warm Up New Prospects With Custom Drinkware

Any good salesperson knows that planting the first seed of interest in a prospective customer is half the battle. Most people instinctively say “no” to sales pitches, which doesn’t make it easy to break through to new customers.   Introducing people to your brand in a friendly, approachable manner can help you get past this […]

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white cotton promotional tote bags

Hunting for New Customers? Use Custom Tote Bags to Optimize Brand Awareness

We all have the tendency to accumulate more items than we can keep track of. Thanks to our shared penchant for clutter, bags are an indispensable accessory.   Bags provide all-purpose storage for everything from portable electronics to baby supplies, making them relevant to all markets.   Just imagine how often your customers load up […]

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Young woman holding a blank business card

Business Card Design Tips: How to Design a Logo for Your Business Cards

Even with our lives going digital, business cards are still a viable way to exchange information. They are small, handy, inexpensive to make and you can still use them when there s no internet connection. With cards being an inexpensive tool for networking, it means you can get as creative as you like. Business cards […]

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close-up image of a Purple Heart

Ways to Get Your Small Business Involved in Purple Heart Day

Veterans Day and Memorial Day aren’t the only national holidays dedicated to honoring troops. August 7 is a time to show appreciation for fallen and wounded servicepeople who have made sacrifices for our freedom.  This lesser-known event is called Purple Heart Day, and you can salute servicepeople in your area by using your business to […]

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