People looking at data on a tablet

The Best (And Most Affordable) Ways to Promote Your Website

Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites are the perfect opportunity to showcase what products and services you offer, as well as […]

read more
money attracted to magnet

How To Spend The Rest Of Your Marketing Budget

It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter of your annual spend left. You’ve suddenly been tasked with spending the rest of the […]

read more
Comment-Utiliser-l'Espace-Négatif-pour-la-Création-de-votre-Logo

How to Create Your Own Logo

A striking logo strengthens all your outreach efforts, giving your business a signature personality that stands out to customers. If you don’t have a logo, you’re ignoring an opportunity to bring more character and consistency to your whole brand. As a small business owner, you might think you lack the time or experience to create […]

read more
black and yellow construction sign

7 Ways to Use Your Construction Logo on Promotional Products

Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re a skilled and trustworthy professional before committing to a contract. Use your construction logo on […]

read more
Designer's desk with responsive web design concept.

What to Include in Your Website Footer

When building a website for your business, there are a few crucial areas you will need to focus your attention on when you’re doing the design work: the header, the body, and the footer. The header of your website is included above the fold (everything that loads before a user has to scroll down the […]

read more
5-elements-of-branding

Custom Logo Design: How to Stand Out in Your Industry

The Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The original Google logo was created by Sergei Brin, one of the search engine’s co-founders. And the famous Air Jordan logo? Shoe designer Tinker Hatfield created that. Three famous logos. Three logo designs created by non-professional (at least at the time) […]

read more
Coca-Cola logo

Logo Styles: How to Choose the Right One for Your Business

Today’s business owners need to be aware that their brand needs a personality to stand out against competitors. Companies that are unable to tell a story about their business, product, or services may experience having difficulties retaining customers. The most successful brands in the world have developed their voice through the use of a logo. […]

read more
Famous brand logos

How to Get Inspiration From Famous Logos … Without Copying

As strange as it sounds, imitation goes hand in hand with creativity. Artists naturally look to other designers to see what works and what doesn’t, so all creative ideas borrow from the past.   By definition, an “original” concept is completely new and not derived from something else. Yet, every fresh idea is a compilation […]

read more
Facebook on desktop and mobile device

How Do I Add A Logo To Facebook?

So you have your finished logo and you’re ready to promote it both online and offline. One of the best ways to promote your brand’s logo is on social media channels.   Having a social media channel is one of the most cost-effective and easy ways to reach your target audience. However, if you don’t […]

read more
Example logo on coffee mug

Marketing With Promotional Mugs: Warm Up New Prospects With Custom Drinkware

Any good salesperson knows that planting the first seed of interest in a prospective customer is half the battle. Most people instinctively say “no” to sales pitches, which doesn’t make it easy to break through to new customers.   Introducing people to your brand in a friendly, approachable manner can help you get past this […]

read more
Pages 2 of 9