Can an AI Video Generator Help Your Small Business? (& 8 Best AI Tools)

We live in the AI world – quite literally. But we also live in a world where video is quite prevalent.

It makes so much sense to share a video over a blog post or even a social media post. It’s an easy way to market to your audience with video and studies have shown that 51% of people are more likely to share a video over any other type of post. 

If you fuse artificial intelligence with video creation, you get: AI video generators!

There’s also the mind-blowing logos that gain popularity, and FreeLogoServices is keeping up with the times by exploring the use of AI in logo creation, so start now!

In this blog, however, we’re discussing how AI Video Generators can help your small business and why you should perhaps consider them for the longevity of your niche.

Person cooking in front of a camera.

Why Video?

Here’s an interesting statistic. Did you know that 88% of buyers in a survey have been persuaded to purchase an item by watching a video?

Also, the same study says that, on average, we all spend 17 hours per week watching videos. That’s a substantial amount, and that’s a solid reason why you should incorporate it into your marketing efforts!

People love watching videos online in their spare time, and videos are also a neat way of informing users and potential buyers of a product’s feature set. 94% of video marketers say video has helped users understand a product or service better than any other media.

The Problems and Struggles of Small Business Video Creation

Ever dreamt of creating high-quality videos to showcase your amazing products or services, but the price tag leaves you feeling faint?

Traditional video creation methods can be a real budget buster for small business owners. It’s like hiring a whole Hollywood entourage, videographers with fancy cameras, editors who work magic with software, and maybe even actors to bring your vision to life.

When you factor in voice-over talent and fancy music, that dream video can quickly become a financial nightmare for a small business owner.

The Time Thief: Every Minute Counts

We all know the struggle of being a small business owner. There just never seem to be enough hours in the day!

The idea of dedicating countless hours to scripting, filming, editing, and revising a video can feel overwhelming. Wouldn’t you rather be focusing on what you do best, like running your business?

Traditional video creation can be a time vortex, sucking away precious moments you could be spending on more pressing matters.

The Limited Resources

Let’s face it: many small businesses don’t have a Hollywood-sized production team on staff.

They might lack the fancy equipment, top-notch editing skills, or even the sheer know-how to create professional-looking videos. This can leave them feeling like they’re stuck with videos that look more like a home movie than a high-powered marketing tool.

So, how do we solve all these at once? Video generators.

What Are AI Video Generators?

AI video generators are advanced tools that use artificial intelligence to convert your ideas into captivating video clips. These generators are fed with training videos to help them learn certain concepts and create videos that are both engaging and informative.

Nowadays, there are numerous services available that allow you to create AI videos, which offer great potential for small businesses to explore a previously challenging area.

AI Video Generator Benefits for Small Businesses

Now let’s discuss the benefits of using an AI video generator for your business and how it can supercharge it. Here’s what we found out: 

  • Budget-friendly bliss: Stop stressing about expensive videographers and editors. AI video generators offer a cost-effective way to create high-quality videos, freeing up your precious resources to be invested elsewhere in your business.
  • Speed demon delivery: Time is money, and AI video generators understand that. These tools can help you create videos quickly and efficiently to get your message out to your audience faster than ever before.
  • Easy as A-(I)-B-C: You don’t need a film degree to use an AI video generator. These user-friendly platforms are designed with the beginner in mind, so even if you’ve never edited a video before, you can still create professional-looking content.
  • Versatility is key: No matter what kind of video you need, from eye-catching social media ads to in-depth explainer videos, AI video generators have you covered. These tools offer a wide range of templates and features to help you create the perfect video for any marketing objective.
Person recording their doughnut recipe.

From Bakery Delights to Fashion Finds: How Businesses are Using AI Video Generators

AI video generators aren’t just for tech startups! These versatile tools can be used by small businesses across various industries to create eye-catching and informative videos.

Let’s look at a few creative examples:

  • The baker’s secret weapon: Imagine a local bakery using an AI video generator to create a mouthwatering product demo. The video could showcase freshly baked bread coming out of the oven, luscious pastries glistening with icing, and decadent cakes adorned with colorful decorations. All set to a cheerful and inviting soundtrack, this short video is sure to have customers’ mouths watering and eager to visit the bakery.
  • Clothing store catwalk in your pocket: A clothing store can leverage an AI video generator to create engaging social media ads featuring models showcasing their latest styles. Imagine a fast-paced video with dynamic cuts and transitions, highlighting trendy outfits against various backdrops. By using AI-generated models or real-life footage, the clothing store can create eye-catching content that grabs attention and entices viewers to browse their collections.
  • The plumber’s helping hand: Even local plumbers can benefit from AI video generators! Imagine a helpful explainer video created with an AI tool demonstrating how to fix a leaky faucet step-by-step. The video could use clear visuals and friendly voiceover narration to guide viewers through the process in an easy-to-understand way. This not only empowers customers to tackle minor plumbing issues themselves but also positions the plumber as a knowledgeable and trustworthy resource.

Top 8 AI Video Generator Picks for Small Businesses

Convinced that AI video generators can be a game-changer for your small business? Here’s our list of the top AI video generators, considering the two key considerations for small businesses: Ease of use and pricing plans.

1. InVideo

This platform is perfect for beginners. The InVideo platform boasts a user-friendly interface and drag-and-drop functionality, making it easy to create professional-looking videos even with no prior video editing experience. 

InVideo website homepage

It works by turning your text prompts into video instantly so you can improve your video creation workflow. These are perfect for marketing, or even teaching or training videos.

The video generator offers a free plan with limited features like, for instance, 10 minutes of AI-generated video per week. But their paid plans go for $20 per month and can reach up to $48 per month offering up to 200 minutes of AI generation, making them a great option for budget-conscious businesses.

2. Synthesia

While the previous option offers a great selection of feautres, it would be remiss not to mention Synthesia

Synthesia ai video generator website homepage

Synthesia follows the same logic as some of the other video generation platforms on this list. With a text prompt, Synhesia will create a video using an AI avatar. The platform gives you access to 160 different AI avatars, support for 120+ languages, and AI voices to enhance your content for your small business.

The video generator is mainly used for marketing and educational purposes and it’s ideal for small businesses who want to fast-track their growth with engaging content that can be shared on social media or even internally. 

Pricing plans start at $22/mo for 120 minutes of video per year and includes a wide selection of 70+ AI avatars. The Creator plan boosts the features to include up to 360 minutes of video per year with 90+ AI avatars, custom font support and audio downloads.

3. Pictory

Ideal for social media mavens! Pictory excels at creating short, engaging social media videos. 

Their AI engine can automatically summarize existing content (like blog posts or articles) into video scripts, saving you time and effort. Pictory allows you to create videos from blog post or any other script while it also fosters team collaboration.

Pictory ai video generator with free trial available on their website

Who uses Pictory? The official site states that professionals operating a YouTube channel, marketing people, learning and development professionals, coach creators, and even coaches. 

They offer a free trial that allows users to create up to 3 video projects, each up to 10 minutes long. Their paid plans offer various video editing features at a competitive price starting from $19/mo, which includes 30 videos per month and 600 million transcription minutes per month. 

4. DeepBrain AI

A strong contender for all-around video creation is DeepBrain AI, featuring another great way to create a video project.

DeepBrain AI video generator homepage.

DeepBrain AI offers a powerful platform with a wide range of features, making it suitable for creating various video formats beyond social media. It has the ability to create videos from simple text prompts or just the topic idea.

It comes with an AI video editor, AI avatars, some AI tools like PPT support to redo the slides into a great-looking video, AI art generator, and an AI script generator to help you with the creative process. 

The platform has a user-friendly interface however it doesn’t offer a free plan or any free trial. Users will need to shell out $29 per month for the Personal plan, which unlocks the full potential of the platform and cater to businesses with more complex video needs.

5. Canva

If you’re using Canva’s other products, you should be aware of and perhaps familiar with the Canva AI video generator. It runs thanks to Runway’s tools which specializes in research in artificial intelligence.

Canva creation platform website and plans.

This AI video generator is designed to make video creation a breeze. With a user-friendly interface, you can easily input your text prompt and set the desired timeline. Within just a few minutes, the generator will produce a high-quality video that effectively portrays the message you want to convey. It’s a quick and simple solution for those who need to create videos on the go.

Pricing varies by plan, and there’s even an option for teams at a more affordable price point.

6. Veed Io is a strong contender in our list, with a well-rounded feature set for small businesses.

The platform goes beyond just basic video generation. Here are some key features that make it a compelling option:

  • User-friendly interface: Even if you’re a complete video editing novice, boasts a user-friendly interface with drag-and-drop functionality. This makes it easy to create professional-looking videos in minimal time.
  • All-in-one solution: From scriptwriting and storyboarding to editing and exporting, offers a comprehensive suite of tools within the platform, eliminating the need to juggle multiple software programs.
  • AI-powered features: incorporates AI to streamline your workflow. This includes features like automatic captions and subtitles, text-to-speech narration, and even background noise removal for a polished final product.

Plans include a free version that exports videos in 720p resolution and up to 10 minutes per project. 

7. Colossyan

Built for customization and control! If you like having more control over your video creation process, Colossyan might be a good fit. 

Colossyan website and ai video platform features.

They allow for custom voice-overs and even the creation of customizable AI avatars to represent your brand. While Colossyan has a bit of a learning curve compared to others, its paid plans offer a variety of features for businesses looking for a more personalized touch.

8. Lumen5

Another awesome option for turning text into engaging videos. Lumen5 is a fantastic option for businesses that want to convert existing blog posts, articles, or website content into visually appealing videos.

Their AI can automatically pull out key points and visuals, making video creation a breeze. They offer a free plan with limited features, but their paid plans provide more customization options and video length.

Conclusion: Unleashing the Power of Video with AI by Your Side

The world of video marketing is no longer exclusive to big budgets and professional studios.

AI video generators have opened the door for small businesses to create high-quality, engaging videos that can captivate audiences and drive results.

Remember, creating videos doesn’t have to be a time-consuming or expensive endeavor. With the right AI video generator in your corner, you can transform your ideas into professional-looking videos in a fraction of the time and for a fraction of the cost.

So, what are you waiting for? Embrace the power of AI and start creating videos that will help your small business thrive in today’s digital age!

Loukas Kouvelis
Loukas Kouvelis
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