restaurant owner outside promoting her business

How To Make Your Storefront Stand Out This Summer

Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door – especially if you have competition around the corner or down the street. Many customers during […]

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cupcake with 3 candle on top

It’s Been 3 Years: What Marketing Should You Be Doing?

Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand identity. Your product and pricing strategy have boosted your sales. Your industry values the contributions […]

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cupcake with 2 candle on top

It’s Been 2 Years: What Marketing Should You Be Doing?

Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]

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cake with 1st birthday candle on top

It’s Been 1 Year: What Marketing Should You Be Doing?

Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it’s time to give your brand some much-needed marketing updates. You […]

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illustrated speech bubble saying "Let's rethink"

After the Redesign: What Else You Need to Update After Redesigning Your Logo

You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible, and it definitely sets you apart from your competitors. The last thing that you want […]

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Notebook with New Years plan

New Years Resolutions To Help Build Your Brand

New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals for your business? According to Statista, 53% of survey respondents said that their New Years […]

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Winter Snowy Landscape With Trees.

What To Include In A Company Holiday Card

‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of those senders are businesses. It’s important to let loyal customers know that you are thinking […]

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How to Successfully Rebrand Your Business

If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]

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money attracted to magnet

How To Spend The Rest Of Your Marketing Budget

It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter of your annual spend left. You’ve suddenly been tasked with spending the rest of the […]

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black and yellow construction sign

7 Ways to Use Your Construction Logo on Promotional Products

Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re a skilled and trustworthy professional before committing to a contract. Use your construction logo on […]

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