Category: Offline Promotion
What To Include In A Company Holiday Card
‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of those senders are businesses. It’s important to let loyal customers know that you are thinking […]
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How to Successfully Rebrand Your Business
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]
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How To Spend The Rest Of Your Marketing Budget
It’s the middle of Q4 and you and your marketing team just calculated out the company’s spending for the entire year. The numbers seem to add up — all except your marketing budget, of which you have about a quarter of your annual spend left. You’ve suddenly been tasked with spending the rest of the […]
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7 Ways to Use Your Construction Logo on Promotional Products
Winning more business in the construction industry is all about getting to know people in your area. Construction projects are often a significant expense with a direct impact on a customer’s daily life or livelihood. Clients want assurance that you’re a skilled and trustworthy professional before committing to a contract. Use your construction logo on […]
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How to Create a Logo for Offline Promotional Products
When it comes to choosing the perfect promotional products, it all starts with designing a logo for your company. Your logo should be front and center on each of the promotional products you choose to order for your business. Promotional items are a useful marketing tool to boost brand awareness for your company. These products […]
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Marketing With Promotional Mugs: Warm Up New Prospects With Custom Drinkware
Marketing With Promotional Mugs: Warm Up New Prospects With Custom Drinkware Any good salesperson knows that planting the first seed of interest in a prospective customer is half the battle. Most people instinctively say “no” to sales pitches, which doesn’t make it easy to break through to new customers. Introducing people to your brand […]
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Hunting for New Customers? Use Custom Tote Bags to Optimize Brand Awareness
We all have the tendency to accumulate more items than we can keep track of. Thanks to our shared penchant for clutter, bags are an indispensable accessory. Bags provide all-purpose storage for everything from portable electronics to baby supplies, making them relevant to all markets. Just imagine how often your customers load up […]
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Customer Retention Strategy: How to Win Repeat Business
Getting repeat business from new customers is beneficial to everyone involved. Customers are able to enjoy friendly, reliable service from a familiar business. You earn a reputation for pleasing your customers and steady profit that requires a much smaller investment than a first-time sale. Consumers place a high value on a great shopping experience, and […]
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You Have a Business Logo, Now What? 7 Ways to Get Customers
Every small business owner dreams of inventing a perfect marketing plan that can attract new customers like a magnet. But customer acquisition isn’t a one-time hurdle you can check off your to-do list. It takes patience, flexibility, and nonstop research to find creative ways to reach new audiences. Creating a focused brand strategy is the […]
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How to Choose Engaging Promotional Products for Your Customers
Marketing your business with custom promotional products is a slow process, and you can’t easily measure your success in simple terms of profit and loss. The goal of promotional marketing is to boost outreach and recognition, creating a long-term source of new business. Roughly eight in 10 people own between one and 10 promotional items. Of […]
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