Let’s be honest: Most branded swag ends up in a drawer or a trash can. A tote bag stuffed with plastic pens and low-quality keychains isn’t doing your brand any favors. Yet, when done right, company swag is a powerful…
Launching merchandise for your business feels exciting and slightly nerve-wracking. You want your logo colors to feel on brand, not washed out or cheap. Those choices affect how people trust your store, remember your name, and share photos. When your…
The Coca‑Cola logo history is an example of how a simple, consistent wordmark can last over 130 years without looking stuck in the past. It’s changed far less than most people think. Yet, the company has still managed to stay…
Just like a great haircut, the perfect font for your logo is the finishing touch to your stunning outfit. You’ve spent a lot of time thinking about your brand identity and what type of logo design might be best for…
Opal mining is the most dangerous and lucrative job in the world. The work begins with the minimal process of digging a 30-meter hole. A miner then climbs down a ladder into the hole with a jackhammer. This process—known as…
An SEO-friendly logo should catch the eye, like the McDonald’s yellow arches logo lit up in neon. The color yellow in neon lighting is created by filling a glass tube with helium gas. That fact is quite incredible when we…