Category: Online Marketing
It’s Been 1 Year: What Marketing Should You Be Doing?
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it’s time to give your brand some much-needed marketing updates. You […]
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Watch Out! The Top Mistakes to Avoid When Designing Your Business Website
Are you designing a new business website? Good idea! These days, a large part of running and growing a successful business is having a website that attracts users and expands your reach. If a potential customer can’t google you or find information about your business through a search engine, it’s very likely they’ll question your […]
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After the Redesign: What Else You Need to Update After Redesigning Your Logo
You’ve just finished a complete logo redesign, and you’re incredibly happy with the way it looks. Your new logo is much more in step with the rest of your marketing strategy. It’s consistent with what attracts your target customer, it’s legible, and it definitely sets you apart from your competitors. The last thing that you want […]
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New Years Resolutions To Help Build Your Brand
New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals for your business? According to Statista, 53% of survey respondents said that their New Years […]
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The Most Popular Free Business Directories
Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is to add your business to local online directories. Local listing sites can be thought of […]
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Should You Design a New Logo or Edit Your Existing Logo?
Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. […]
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Why Are Local Business Listings Important?
Did you know that 79% of customers do research online before visiting a store? With more people flocking to the Internet for answers, suggestions, and ideas, it’s no wonder that businesses who have a large online presence are the ones who seem to be doing so well these days. One way business owners are getting […]
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How to Successfully Rebrand Your Business
If you think of your small business as your baby, then you know, at some point, it has to grow up. Businesses evolve, and you have to be willing to make changes when your brand messaging no longer fits. Are you selling different products than you originally intended? Struggling to stand out from competitors? Maybe, […]
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The Top 10 Business Listings Your Company Should Be On
When it comes to improving one’s online presence, most business owners think about designing a website or opting to run a paid online advertising campaign. While these two options will certainly drive traffic to your storefront, there is an easier (and more affordable) way to boost awareness for your business, and that is through local […]
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The Best (And Most Affordable) Ways to Promote Your Website
Building your website is the first step to gaining online exposure. Customers are using mobile phones, tablets, and desktops to research a brand or product before setting foot in a store, so it’s essential to have an online presence. Websites are the perfect opportunity to showcase what products and services you offer, as well as […]
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