Category: Online Marketing
What’s the Difference Between a Website and a Domain?
When you’re ready to create a website for your business, it can be confusing to untangle all the Internet jargon. Most likely, you have a lot of questions about where to begin. What are web servers and URLs? What is the difference between a website and a domain? How and where does a website “live” […]
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Why Blogs Help: 5 Things You Need to Get Started
What’s more memorable — your first bike or the moment you learned to ride it? For most people, it’s the latter. A feature-packed bike has no value unless it delivers a pleasurable experience. The value comes from the sense of accomplishment you felt the first time you coasted without falling over. You gained the freedom […]
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What to Include on Your Website: A Guide for Business Owners
Does your website repel more people than it attracts? Going without a website is a big mistake that can cost you untold amounts of missed business. But having a crappy one is even worse. A bare or poorly organized website drives away people who probably won’t come back. A website helps you build credibility, bring […]
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9 Creative & Budget-Friendly Holiday Marketing Ideas
Every year, the holiday season sparks a nationwide transformation. Customers who normally need to warm up to a purchase stay in a perpetual buying mood. An indulgent spirit spreads throughout the population, building enthusiasm for great deals. And shoppers finally give in and treat themselves to products they put off buying all year. The National […]
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How to Use Social Media for Small Business: 9 Simple Tips
Does thinking about social media marketing give you a headache? Building a loyal online community around your business is a demanding process. And while there are countless ways to get started, taking the first few steps is overwhelming. Every question leads to another question, such as: Which social media platforms are right for your business? […]
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Win Over Customers With These 7 Website Copywriting Tips
When you’re trying to craft great copy for your business website, remember one thing. All relationships begin with words. “Hello.” “Good morning.” “What’s your name?” “What do you do?” “How can I help you?” Words have the power to create connections where they didn’t exist before. And when you say something of value, people have […]
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Web Domain Taken? Get Inspired By These 15 Outstanding Domain Names [Infographic]
As a business owner, you started with a great business idea. You worked hard to launch your business. And you even picked a clever business name to support your memorable brand. After investing countless hours, months, or even years into your business, you may feel a lot of pride for and protectiveness of your business. […]
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What Is SEO and Why Is It Valuable?
How do you put an invisible business on the map? That’s the hurdle every business owner faces after creating a website. A website doesn’t have much value or presence until it attracts visitors. You can design a beautiful site and update it every day, but none of that matters if you can’t answer “yes” to […]
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What is Pay Per Click Advertisement, and Should You Be Using It?
New to online marketing? All it takes is a shrinking budget to make you wonder if there’s a fast, efficient way to get website traffic. Marketing is always a gamble, but some strategies offer a higher rate of results. Pay-per-click ads are one option for small businesses that want to boost visibility and measure marketing […]
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10 Original Thanksgiving Marketing Ideas for Small Businesses
If you haven’t noticed, Thanksgiving is a holiday of stark opposites. It’s one of the most sentimental times of the year … and the start of a mad buying frenzy. It’s about slowing down to spend time with friends and family. Yet, shoppers go into rush mode as they scour stores and websites for the […]
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