Category: Online Marketing
7 Simple Tips for When and How to Use Facebook Ads
Are you curious about the benefits of Facebook advertising? Wondering if a social media platform is the right place to invest your marketing budget? Consider one simple fact. In 2017, Facebook’s monthly traffic grew to 2 billion active users. It’s a pretty safe bet that this huge audience includes a large portion of your target […]
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Black Friday, Small Business Saturday, or Cyber Monday: Which to Choose?
As a small business owner, you already know splitting your focus in too many ways is a recipe for failure. Although wearing a lot of hats is part of the job, tackling one problem at a time is the best way to make real progress. So what do you do when three of the biggest […]
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What’s the Difference Between Internet Marketing and Digital Marketing?
Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business goals. So, what is “digital marketing” all about? First, let’s look at marketing as a […]
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5 Rookie Mistakes to Avoid When Starting a Business Blog
Ah, blogging. It’s something that the vast majority of modern businesses consider not only effective, but integral to their marketing strategy—especially B2B companies. Contrary to what many managers and CEOs may believe, however, the process is a combination of both art and science. In a perfect world, simply coming up with a list of topics, […]
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Domain Name Taken? Try These 7 Clever Solutions Instead
It’s been a long time coming, but you’re finally ready to launch the business you’ve been dreaming about for years! Your plans are set, you chose the perfect company name, and you’re itching to start promoting your brand. But, wait. You use a domain name search tool only to find yourcompanyname.com is not available. How […]
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11 Bewitching Ideas for Promoting Your Business Around Halloween
Halloween is the start of the busiest holiday season of the year. Projected Halloween spending reached an all-time high of $8.4 billion in 2016, according to the National Retail Federation. With customers in a festive mood, it’s the perfect time to put a fun, creative spin on your promotions. Not so sure this spooky holiday […]
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SEO Basics: What Are Keywords, and Why Are They Important?
When you create a business website or blog, the biggest challenge is getting customers to see it. A website doesn’t have real visibility unless search engines scan and index the pages. Fortunately, you can use SEO keywords to help your site get noticed. What is search engine optimization? So, what are keywords, and why do […]
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How to Start a Successful Blog for Your Business
Anyone can learn how to start a blog, and that’s why the Internet is cluttered with abandoned websites. Business owners hear amazing success stories about using blogs to build an audience. They start out ambitious, eager to promote ideas and ramp up sales. And then, nothing happens. Globally, bloggers write an estimated 2 million posts […]
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DIY SEO: Tips to Increase Your Search Engine Rankings
Statistics show that 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results. So how do you get your website to show up on that covetable first Google search page? Search Engine Optimization (SEO) helps search engines find sites. If you aren’t using […]
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How to Respond to Negative Yelp Reviews (Without Being a Jerk)
According to Moz, 67 percent of consumers are influenced by online reviews. Another study from Dimensional Research claims that 86 percent of consumers base their decision NOT to buy as a result of bad reviews. And there’s a lot more research out there. The point being, there’s no shortage of evidence that online reviews impact buying […]
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