progression of Zara's logo designs

Zara Revealed A New Logo – And We Actually Like It

January 2019 seems to be a major rebranding month for notable companies. The task management system powerhouse Slack recently revealed a new logo design, and Kate Spade New York also made their iconic spade-shaped logo more versatile. The latest new logo design reveal came from Zara, a global fashion retailer — and contrary to what […]

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Louis Vuitton designer bag

How To Tell If A Branded Item Is Real Or Fake

The majority of shoppers will make purchasing decisions based on the brand name or logo on an item. Companies spend billions of dollars protecting and marketing their genuine brand image to ensure customers know that they are getting the real thing — not a counterfeit. Unfortunately, the counterfeit market is thriving thanks to improved copycat […]

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man in business attire with tool belt

How Do I Fix A Bad Logo Design?

As business owners, we all have this vision of making our own company logo from scratch using Adobe Indesign. In reality, what we end up with is a logo design that looks as if it was created in Microsoft Paint and resembles something you drew when you were twelve. Let’s face it, we’re not all going […]

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Notebook with New Years plan

New Years Resolutions To Help Build Your Brand

New Year, new you! Many individuals believe that January 1st is a way to reset and start setting and accomplishing personal goals for the upcoming year. However, while most are focusing inward on themselves, why not focus on setting goals for your business? According to Statista, 53% of survey respondents said that their New Years […]

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open road with "start" displayed on pavement

Show-Stopping Logo Design Trends in 2019

We’re on our way to closing out the next decade and a lot has changed in the logo design world over the past 9 years. We’ve seen some not-so-great logo design trends come and go, while others seem to be timeless. While we can’t predict in 2019 which celebrities will make a fool of themselves, […]

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Notepad with generation z on the wooden table.

Logo Design for Generation Z in Mind

Before you know it, the 65 million U.S. teens and young adults who make up Generation Z will have the biggest voice in consumer culture. Are you ready to bring your small business brand to this emerging audience? Post-millennials — loosely defined as the group born between 1995 and 2010 — have grown up in […]

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a group of young adults all on their cell phones

Logo Design for Millennials in Mind

Millennials — born roughly between 1980 and 2000 — are now the largest generation with a collective buying power of $200 billion. And if you listen to all the media buzz about Gen Y, you might be worried about how to connect with this growing audience. As a small business owner, you’re in the best […]

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Winter Snowy Landscape With Trees.

What To Include In A Company Holiday Card

‘Tis the season for spreading a bit of cheer, and nothing does a better job than a holiday card. An estimated 7 billion greeting cards are purchased every year and sent out around the world — and the majority of those senders are businesses. It’s important to let loyal customers know that you are thinking […]

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Map with a pin isolated on white.

The Most Popular Free Business Directories

Increasing your brand’s exposure online can be as expensive or least expensive as you’d like it to be. One of the easiest ways to improve SEO for your website and get your brand in front of an online audience is to add your business to local online directories. Local listing sites can be thought of […]

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Should You Design a New Logo or Edit Your Existing Logo?

Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers. A logo visually expresses the values behind your brand. So when your business evolves, it makes sense that your logo might need a makeover as well. […]

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