Branding Tips for your Business
Best Logo Color Combinations By Industry
Creating a logo is equal parts design expertise and understanding human psychology. A logo makes a powerful first impression and creates a bond with your customers from the first time they see it. Some people even go so far as to tattoo their favorite logos on their body! To get that kind of loyalty, your […]
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Creating a Brand Personality: It Starts With a Logo
Your logo has a big impact on your business. People who visit your website for the first time will look at the logo for about 6 seconds and form an impression about your company. That impression will determine whether or not they do business with you. When you create a logo, you’re creating a visual identity of […]
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The Meaning Behind Shapes in Logo Design
Just as colors invoke certain feelings in the customer and are connected to different meanings, so too are shapes. A shape is the outline of an area or figure; it’s a geometric figure that can be recognized on a global scale. Shapes can be as complex as dodecagons and as simple as triangles. When it […]
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What Your Logo Style Says About Your Brand
Branding your business is an important aspect when it comes to trying to attract customers. Your brand image is the first thing customers interact with, so it’s essential to put some thought into branding aspects such as your business name, logo design, and slogan or tagline. The most important part about branding your business is […]
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Trimming the Fat: What You Can Afford to Remove From Your Logo
It’s all about minimalist logo designs these days, but creating a minimalist logo is harder than it looks. While we gawk and stare at sleek and modern technology logos, it’s important to understand that their logo design process most likely took a team of designers, countless hours, and thousands (or millions) of dollars to get […]
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How To Make Your Storefront Stand Out This Summer
Summer is the perfect season to attract new and curious customers to your storefront. Whether you’re located in a small town or big city, you know how hard it can be to get customers to walk through your door – especially if you have competition around the corner or down the street. Many customers during […]
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It’s Been 3 Years: What Marketing Should You Be Doing?
Awesome! You just made it through your third year! And you mastered the marketing updates from “It’s Been 2 Years: What Marketing Should You Be Doing?” You’ve already improved in a lot of areas. Your online presence has created a trusted brand identity. Your product and pricing strategy have boosted your sales. Your industry values the contributions […]
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Que fait un designer de logos ?
Les designers de logos sont des graphistes professionnels qui créent des identités visuelles uniques et sur-mesure pour la personne ou l’entreprise qui les a engagés. Les designers de logos peuvent être soit des indépendants, soit des employés à temps plein d’une entreprise de design ou d’une agence de publicité, ou encore travailler dans le cadre […]
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It’s Been 2 Years: What Marketing Should You Be Doing?
Hooray! Your business is still going strong after another year! Hopefully, you made the marketing updates in “It’s Been [1 Year]: What Marketing Should You Be Doing?” Because you’re about to take these marketing concepts to the next level! Last year, you made some great investments in your marketing strategies. Your website, blog, and social media now […]
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It’s Been 1 Year: What Marketing Should You Be Doing?
Congrats! You’ve made it a whole year with your new business. This is a huge accomplishment in the world of small business. According to Fundera, nearly 20% of small businesses fail in their first year to due lack of funding, mismanagement, and failed marketing initiatives. Now it’s time to give your brand some much-needed marketing updates. You […]
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